{"id":111067,"date":"2025-09-23T12:04:18","date_gmt":"2025-09-23T03:04:18","guid":{"rendered":"https:\/\/home.ginza.kokosil.net\/en\/?p=111067"},"modified":"2025-09-23T12:04:18","modified_gmt":"2025-09-23T03:04:18","slug":"journal-standard-lessage-ginza-store-reopens-after-renovation","status":"publish","type":"post","link":"https:\/\/home.ginza.kokosil.net\/en\/archives\/111067","title":{"rendered":"&#8220;JOURNAL STANDARD L&#8217;ESSAGE&#8221; Ginza store reopens after renovation"},"content":{"rendered":"<\/p>\n<p><span style=\"font-size: 14pt;color: #808080\"><strong>Wednesday, September 24, 2025 | The brand&#039;s flagship Ginza store will undergo its first major renovation<\/strong><\/span><\/p>\n<p> JOURNAL STANDARD L&#039;ESSAGE (hereafter referred to as L&#039;ESSAGE), a brand run by Baycrew&#039;s Co., Ltd. and targeting independent adult women, has undergone a major renovation of its flagship Ginza store. The reopening date is Wednesday, September 24, 2025.<\/p>\n<\/p>\n<p> <span style=\"font-size: 14pt\"><strong>The theme of the renewal is &quot;ch\u00e2teau&quot;<\/strong><\/span><\/p>\n<p> The brand&#039;s first store opened on the first floor of Marronnier Gate Ginza 1, the commercial facility where Lesage is located, upon its grand opening. Over the years, trends, customer needs, and the brand have changed, and the store has closed for approximately one and a half months to undergo a major renovation. The theme of the renovation is &quot;ch\u00e2teau.&quot; While the word &quot;ch\u00e2teau&quot; refers to a castle or mansion, the store has been reborn with a blend of classic and modern elements, showcasing high-quality items.<\/p>\n<\/p>\n<p> <span style=\"font-size: 14pt\"><strong>To celebrate the opening, we have a wide selection of exclusive items from popular brands.<\/strong><\/span><\/p>\n<p> This popular select brand, which becomes popular every season when it arrives, is offering a variety of exclusive models to commemorate its renewal.<\/p>\n<\/p>\n<div id=\"attachment_111055\" style=\"width: 250px\" class=\"wp-caption aligncenter\"> <a href=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub1-11.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-111055 colorbox-\" src=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub1-11-240x360.jpg\" alt=\"\" width=\"240\" height=\"360\" srcset=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub1-11-240x360.jpg 240w, https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub1-11.jpg 533w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><\/p>\n<p class=\"wp-caption-text\"> MACKINTOSH \u00a5172,700 tax included<\/p>\n<\/div>\n<div id=\"attachment_111056\" style=\"width: 250px\" class=\"wp-caption aligncenter\"> <a href=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub2-12.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-111056 colorbox-\" src=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub2-12-240x360.jpg\" alt=\"\" width=\"240\" height=\"360\" srcset=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub2-12-240x360.jpg 240w, https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub2-12.jpg 533w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><\/p>\n<p class=\"wp-caption-text\"> ISNESS MUSIC \u00a510,780 tax included<\/p>\n<\/div>\n<div id=\"attachment_111057\" style=\"width: 250px\" class=\"wp-caption aligncenter\"> <a href=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub3-9.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-111057 colorbox-\" src=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub3-9-240x360.jpg\" alt=\"\" width=\"240\" height=\"360\" srcset=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub3-9-240x360.jpg 240w, https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub3-9.jpg 533w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><\/p>\n<p class=\"wp-caption-text\"> NEBULONI E. \u00a571,500 tax included<\/p>\n<\/div>\n<div id=\"attachment_111058\" style=\"width: 250px\" class=\"wp-caption aligncenter\"> <a href=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub4-8.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-111058 colorbox-\" src=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub4-8-240x360.jpg\" alt=\"\" width=\"240\" height=\"360\" srcset=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub4-8-240x360.jpg 240w, https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub4-8.jpg 533w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><\/p>\n<p class=\"wp-caption-text\"> A VACATION \u00a588,300 tax included<\/p>\n<\/div>\n<div id=\"attachment_111059\" style=\"width: 250px\" class=\"wp-caption aligncenter\"> <a href=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub5-7.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-111059 colorbox-\" src=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub5-7-240x360.jpg\" alt=\"\" width=\"240\" height=\"360\" srcset=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub5-7-240x360.jpg 240w, https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub5-7.jpg 533w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><\/p>\n<p class=\"wp-caption-text\"> THE NEWHOUSE \u00a530,800 tax included \/ \u00a525,300 tax included<\/p>\n<\/div>\n<div id=\"attachment_111060\" style=\"width: 250px\" class=\"wp-caption aligncenter\"> <a href=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub6-7.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-111060 colorbox-\" src=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub6-7-240x360.jpg\" alt=\"\" width=\"240\" height=\"360\" srcset=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub6-7-240x360.jpg 240w, https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub6-7.jpg 533w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><\/p>\n<p class=\"wp-caption-text\"> THE NEWHOUSE \u00a537,400 tax included<\/p>\n<\/div>\n<\/p>\n<p> <span style=\"font-size: 14pt\"><strong>GINZA Special original items<\/strong><\/span><\/p>\n<p> We have prepared three limited edition jackets and coats made from fabrics by Italian fabric manufacturer Giolica, a Lesage original and classic masterpiece. The items feature the iconic leopard print that is also found on Lesage&#039;s name tag, making them special items that can be paired with denim and a T-shirt for a casual look that is perfect for adults.<\/p>\n<\/p>\n<div id=\"attachment_111061\" style=\"width: 250px\" class=\"wp-caption aligncenter\"> <a href=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub7-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-111061 colorbox-\" src=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub7-4-240x360.jpg\" alt=\"\" width=\"240\" height=\"360\" srcset=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub7-4-240x360.jpg 240w, https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub7-4.jpg 533w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><\/p>\n<p class=\"wp-caption-text\"> JOURNAL STANDARD L&#039;ESSAGE \u00a559,400 each (tax included)<\/p>\n<\/div>\n<p> <a href=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub8-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-111062 colorbox-\" src=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub8-4-240x360.jpg\" alt=\"\" width=\"240\" height=\"360\" srcset=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub8-4-240x360.jpg 240w, https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub8-4.jpg 533w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><\/p>\n<div id=\"attachment_111063\" style=\"width: 250px\" class=\"wp-caption aligncenter\"> <a href=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub9-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-111063 colorbox-\" src=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub9-3-240x360.jpg\" alt=\"\" width=\"240\" height=\"360\" srcset=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub9-3-240x360.jpg 240w, https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub9-3.jpg 533w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><\/p>\n<p class=\"wp-caption-text\"> JOURNAL STANDARD L&#039;ESSAGE \u00a588,000 tax included<\/p>\n<\/div>\n<div id=\"attachment_111053\" style=\"width: 250px\" class=\"wp-caption aligncenter\"> <a href=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub10-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-111053 colorbox-\" src=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub10-3-240x360.jpg\" alt=\"\" width=\"240\" height=\"360\" srcset=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub10-3-240x360.jpg 240w, https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub10-3.jpg 533w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><\/p>\n<p class=\"wp-caption-text\"> JOURNAL STANDARD L&#039;ESSAGE \u00a588,000 tax included<\/p>\n<\/div>\n<\/p>\n<p> <span style=\"font-size: 14pt\"><strong>Novelty items to commemorate the opening<\/strong><\/span><\/p>\n<p> Customers who spend over \u00a530,000 (excluding tax) will receive a free canvas tote bag. Available in three colors: black, burgundy, and green. These bags are available on a first-come, first-served basis, so be sure to get yours early!<\/p>\n<\/p>\n<p> <a href=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub11-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-111054 colorbox-\" src=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub11-3-240x360.jpg\" alt=\"\" width=\"240\" height=\"360\" srcset=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub11-3-240x360.jpg 240w, https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub11-3.jpg 533w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><\/p>\n<\/p>\n<p> <a href=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub12-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-111052 colorbox-\" src=\"https:\/\/home.ginza.kokosil.net\/wp-content\/uploads\/2025\/09\/sub12-2.png\" alt=\"\" width=\"132\" height=\"60\" \/><\/a><\/p>\n<p> <strong>JOURNAL STANDARD L&#039;ESSAGE Ginza store<\/strong><\/p>\n<p> \u3012104-0061<br \/> Marronnier Gate Ginza 1, 2-2-14 Ginza, Chuo-ku, Tokyo<br \/> 1F TEL 03-5524-2200<br \/> Business hours: 11:00-21:00 (Closed on the same day as the museum)<br \/> <a class=\"pr-link\" href=\"https:\/\/baycrews.co.jp\/\" target=\"_blank\" rel=\"nofollow ugc noopener\">https:\/\/baycrews.co.jp\/<\/a><br \/> <a class=\"pr-link\" href=\"https:\/\/journal-standard.jp\/lessage\/\" target=\"_blank\" rel=\"nofollow ugc noopener\">https:\/\/journal-standard.jp\/lessage\/<\/a><\/p>\n<\/p>\n<p style=\"text-align: right\"> <em>[Baycruise Co., Ltd.] <a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000002225.000011498.html\">Press Release<\/a><\/em><\/p>\n<\/p>\n<p> &lt;Past related articles&gt;<br \/> <a href=\"https:\/\/home.ginza.kokosil.net\/ja\/archives\/111030\">Grand opening of &quot;Cartier Ginza 4-chome Boutique&quot; on Friday, September 19th<\/a><\/p>\n<p> <a href=\"https:\/\/home.ginza.kokosil.net\/ja\/archives\/110847\">POLA GINZA to reopen as a global flagship on Friday, December 12, 2025<\/a><\/p>\n<p> <a href=\"https:\/\/home.ginza.kokosil.net\/ja\/archives\/110670\">JIMMY CHOO opens cafe in Ginza<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wednesday, September 24, 2025 | The brand&#039;s flagship Ginza store will undergo its first major renovation JOURNAL STANDARD L&#039;ESSAGE (hereafter referred to as L&#039;ESSAGE), a brand run by Baycrew&#039;s Co., Ltd. and targeting independent adult women, has undergone a major renovation of its flagship Ginza store. The reopening date is Wednesday, September 24, 2025. The theme of the renewal is &quot;ch\u00e2teau&quot; The brand&#039;s first store opened on the first floor of Marronnier Gate Ginza 1, the commercial facility where Lesage is located, upon its grand opening. Over the years, trends, customer needs, and the brand have changed, and the store has closed for approximately one and a half months to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":111051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,48],"tags":[],"class_list":["post-111067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","category-news-en"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Wednesday, September 24, 2025 | The brand&#039;s flagship Ginza store will undergo its first major renovation JOURNAL STANDARD L&#039;ESSAGE (hereafter referred to as L&#039;ESSAGE), a brand run by Baycrew&#039;s Co., Ltd. and targeting independent adult women, has undergone a major renovation of its flagship Ginza store. The reopening date is Wednesday, September 24, 2025. 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