{"id":115669,"date":"2026-06-01T12:06:24","date_gmt":"2026-06-01T03:06:24","guid":{"rendered":"https:\/\/home.ginza.kokosil.net\/en\/?p=115669"},"modified":"2026-06-01T12:06:24","modified_gmt":"2026-06-01T03:06:24","slug":"takarajimasha-is-finally-opening-a-toy-store-it-will-be-open-for-a-limited-time-from-june-5th-friday-at-hakuhinkan-toy-park-ginza-main-store","status":"publish","type":"post","link":"https:\/\/home.ginza.kokosil.net\/en\/archives\/115669","title":{"rendered":"Takarajimasha is finally opening a “toy store”! It will be open for a limited time from June 5th (Friday) at Hakuhinkan TOY PARK Ginza Main Store."},"content":{"rendered":"<\/p>\n

Takarajimasha's hugely popular brand mook is coming to Ginza! There will also be a pre-sale of capsule toys!<\/strong><\/span><\/p>\n

Takarajimasha Co., Ltd., which holds the top market share in fashion magazine sales (*), will open a "toy shop" at Hakuhinkan TOY PARK Ginza Main Store from June 5th (Fri) to July 9th (Thu), 2026.<\/strong><\/p>\n

Takarajimasha has leveraged its long-cultivated editorial and brand-building capabilities to expand beyond publishing and focus on developing "brand mooks"\u2014magazines and books with accompanying supplements that go beyond the traditional boundaries of books and magazines\u2014as a content maker. Furthermore, in 2025, driven by the desire to create content that children can enjoy, Takarajimasha launched a new toy brand, "Takarajimasha Toys," developing products themed around "animals" and "poop." The company is actively participating in events such as the "Tokyo Toy Show."<\/p>\n

We are pleased to announce the opening of our first "toy shop," born from our desire to allow people to experience and enjoy Takarajimasha's products firsthand, and thanks to a request from Hakuhinkan TOY PARK Ginza Main Store, the venue for this event, to carry Takarajimasha's products<\/u><\/strong> . We have prepared content that can only be experienced here, including brand mooks created in collaboration with characters and companies, toys from "Takarajimasha Toys," and advance sales of capsule toys.<\/p>\n<\/p>\n

[Implementation Overview]<\/strong><\/span><\/p>\n

\u25c6Event Period: June 5th (Fri) – July 9th (Thu), 2026 Opening Hours: 11:00 AM – 8:00 PM \u25c6Location: Hakuhinkan TOY PARK Ginza Main Store (8-8-11 Ginza, Chuo-ku, Tokyo)
https:\/\/www.hakuhinkan.co.jp\/toypark\/<\/a><\/p>\n<\/p>\n

\u25a0Comment from the person in charge at Hakuhinkan TOY PARK Ginza Main Store<\/strong><\/span><\/p>\n

When I came across the "Hokkaido Cheese Steamed Cake FAN BOOK," I was struck by the fun of its included bonus item, and that sparked my interest. I also found that other Takarajimasha brand mooks are a perfect fit for our store's product concept of "playful products," so I wanted to collect many of them and display them in a way that people could actually see them, which is why I reached out to you.<\/p>\n<\/p>\n

\u25a0What is Hakuhinkan TOY PARK?<\/strong><\/span><\/p>\n

From the first to the fourth floor, we stock approximately 200,000 items, including toys, stuffed animals, games, dolls, and novelty goods, to satisfy the playful spirit of children and adults alike. The store also features facilities and services unique to a physical store, such as "Hakuhinkan RACING PARK," a slot car circuit where you can enjoy racing 1\/32 scale cars.<\/p>\n<\/p>\n

We sell toys and capsule toys from the toy brand "Takarajimasha Toys"!<\/strong><\/span><\/p>\n

Heisei-era culture is revived as palm-sized capsule toys!<\/strong>
\u25a0 Miniature booklet of the magazine 'CUTiE'<\/strong><\/p>\n<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n<\/p>\n

A palm-sized reproduction of a popular fashion magazine that spearheaded Heisei-era street fashion.
It can be spread out and read!<\/p>\n<\/p>\n

\u25a0 'Cher' Mini Bag Keychain<\/strong><\/p>\n<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n<\/p>\n

Brand items that captivated women in the Heisei era have been reproduced, retaining the same atmosphere as the designs that were hugely popular as free gifts for the magazine "sweet" at the time.<\/p>\n<\/p>\n

New toys from "Takarajimasha Toys" are also available!<\/strong>
\u25a0All real gemstones! You might win a diamond!<\/strong><\/p>\n<\/p>\n

\"\"<\/a><\/p>\n<\/p>\n

\u25a0The headmarks of the Blue Train sleeper trains are now available as embroidered badges!<\/strong><\/p>\n<\/p>\n

\"\"<\/a><\/p>\n<\/p>\n

A huge collection of popular brand mooks from Takarajimasha, featuring look-alike freebies and character goods! Here's a glimpse of some of them\u266a<\/strong><\/span><\/p>\n<\/p>\n

\"\"<\/a><\/p>\n

A fluffy pouch that looks just like Hokkaido cheese steamed cake.<\/p>\n<\/div>\n

\"\"<\/a><\/p>\n

A torn and playable crab bread plush pouch!<\/p>\n<\/div>\n

\"\"<\/a><\/p>\n

A pouch that looks just like a King File!<\/p>\n<\/div>\n

\"\"<\/a><\/p>\n

A convenient Boston bag, fully supervised by JTB!<\/p>\n<\/div>\n

\"\"<\/a><\/p>\n

Lights up in 7 colors! Baymax penlight<\/p>\n<\/div>\n

\"\"<\/a><\/p>\n

Looks just like a Mono eraser! Big plush toy<\/p>\n<\/div>\n

\"\"<\/a><\/p>\n

Carp Boy folding chair<\/p>\n<\/div>\n

\"\"<\/a><\/p>\n

Peko-chan's sweets are now available as colorful sticky notes!<\/p>\n<\/div>\n

\"\"<\/a><\/p>\n

Moomin, Little My, and Hattifatteners Spoons<\/p>\n<\/div>\n

\"\"<\/a><\/p>\n

A telescope is included as a bonus!? Easy assembly even for beginners.<\/p>\n<\/div>\n

[From Takarajimasha Co., Ltd. press release<\/a> ]<\/em><\/p>\n<\/p>\n

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Approximately 3,000 umbrellas gather at Matsuya Ginza for the early summer event "GINZA's Hundred Umbrellas Festival."<\/a><\/p>\n

"More Than Just Cute!? Pingu Exhibition": Highlights of the exhibit and ticket sales information released.<\/a><\/p>\n

Mathematical formulas give rise to "flowers." The "Algorithmic Garden" mathematical art exhibition is being held in Ginza.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Takarajimasha's hugely popular brand mook is coming to Ginza! There will also be a pre-sale of capsule toys! Takarajimasha Co., Ltd., which holds the top market share in fashion magazine sales (*), will open a "toy shop" at Hakuhinkan TOY PARK Ginza Main Store from June 5th (Fri) to July 9th (Thu), 2026. Takarajimasha has leveraged its long-cultivated editorial and brand-building capabilities to expand beyond publishing and focus on developing "brand mooks"\u2014magazines and books with accompanying supplements that go beyond the traditional boundaries of books and magazines\u2014as a content maker. Furthermore, in 2025, driven by the desire to create content that children can enjoy, Takarajimasha launched a new toy brand, […]<\/p>\n","protected":false},"author":1,"featured_media":115621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,47,52,48],"tags":[],"class_list":["post-115669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-en","category-event-en","category-life-style-en","category-news-en"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t