{"id":38056,"date":"2017-09-27T21:07:40","date_gmt":"2017-09-27T12:07:40","guid":{"rendered":"https:\/\/home.ginza.kokosil.net\/en\/?p=38056"},"modified":"2017-09-27T21:07:40","modified_gmt":"2017-09-27T12:07:40","slug":"sneak-preview-report-yakiniku-toraji-to-ship-its-own-brand-beef-for-the-first-time","status":"publish","type":"post","link":"https:\/\/home.ginza.kokosil.net\/en\/archives\/38056","title":{"rendered":"Sneak Preview Report: Yakiniku Toraji to ship its own brand beef for the first time"},"content":{"rendered":"

In the picture above is not just luxury beef but own brand beef that grew up on a group farm launched by Toraji Co., Ltd. that runs yakiniku restaurants.<\/p>\n

We had a chance to attend a sneak preview to listen to episodes on how the own brand beef had established. Let us introduce some stories.<\/p>\n

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Their own brand beef shipped for the first time.<\/h5>\n

There is a word “sixth industry”. In the sixth industry, one company conducts production, food processing and distribution and sales. (Primary industry x Secondary industry x Third industry = Sixth industry.)<\/p>\n

Toraji has decided to enter the sixth industry. And in October 2015, they launched Toraji Farm as an affiliated company.<\/p>\n

However, at the beginning, even employees doubted realization. The problem was that it is difficult for a company in a different field to run a ranch. There were various concerns such as profitability and quality.<\/p>\n

Meanwhile, a professor at Tokyo Agricultural University introduced Tsukada Farm to them. Then their agricultural management started to commence in a full scale.<\/p>\n

 <\/p>\n

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Each cow has a name in Toraji Farm. A cow with a hole in their ear is “Pierce”. A handsome one is “Dean”.<\/p>\n

This is not the only commitment to carefully handle cows. In Toraji Farm, there are only 5 cows in a fence capable for 10. This is a measure against stress on their cattle. Also, Mozart’s classical music is being played for cows to relax.<\/p>\n

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Manually fed.<\/h5>\n

My own brand cow carefully brought up in this way won A5 rank – BMS No. 12. It will be commercialization in September.<\/p>\n

Be sure to pay attention to brand beef of Toraji. It’s safe and delicious.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the picture above is not just luxury beef but own brand beef that grew up on a group farm launched by Toraji Co., Ltd. that runs yakiniku restaurants. We had a chance to attend a sneak preview to listen to episodes on how the own brand beef had established. Let us introduce some stories.   Their own brand beef shipped for the first time. There is a word “sixth industry”. In the sixth industry, one company conducts production, food processing and distribution and sales. (Primary industry x Secondary industry x Third industry = Sixth industry.) Toraji has decided to enter the sixth industry. And in October 2015, they launched […]<\/p>\n","protected":false},"author":22,"featured_media":37923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,48],"tags":[],"class_list":["post-38056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gourmet-en","category-news-en"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t