{"id":80380,"date":"2020-11-28T10:00:29","date_gmt":"2020-11-28T01:00:29","guid":{"rendered":"https:\/\/home.ginza.kokosil.net\/en\/?p=80380"},"modified":"2020-11-28T10:00:29","modified_gmt":"2020-11-28T01:00:29","slug":"a-teahouse-that-creates-a-ma-in-the-city-opens-gen-gen-an-phantom","status":"publish","type":"post","link":"https:\/\/home.ginza.kokosil.net\/en\/archives\/80380","title":{"rendered":"A teahouse that creates a “ma” in the city opens “GEN GEN AN Phantom”"},"content":{"rendered":"

Enjoy a new tea experience, a fusion of tradition and modernity<\/strong><\/span><\/p>\n<\/p>\n

"GEN GEN AN" operated by EN TEA is a modern version of "Chaya" "GEN GEN AN Phantom" that creates a new way of enjoying tea leaves by fusing tradition and modern culture from November 28, Ginza Sony It will open on the first basement floor of the Park. In addition, along with the opening, we will release new products of "Nichicha" to drink in the morning and "Tsukicha" to drink in the evening.<\/strong><\/p>\n<\/p>\n

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\u25a0 The first is a collaboration between tea and Western confectionery, and experience new tea<\/strong><\/p>\n

EN TEA is a brand that makes tea more accessible. We will not only provide our special tea, but also increase the number of scenes with tea. The challenge of EN TEA is to bring the tradition of tea and the scene where tea has been used into the present age, and "GEN GEN AN illusion" is to open as a place to express it.
"GEN GEN AN Phantom" offers a new tea experience and the daily "ma" that is born from it. Inside the store, there are devices that allow you to enjoy tea time through your five senses, such as visuals, music, and aromas. One of the features is the seasonally changing \u201ctea confectionery\u201d such as Western confectionery and chocolate, which are new attempts. We also plan to collaborate with various creators and brands regardless of genre.
Ginza is a place where many people come and go and time passes in a hurry. It is a modern version of the teahouse where you can feel the tea close to you and give you a "pause" depending on the time you drink tea.<\/p>\n<\/p>\n

\u25a0 Menu<\/strong><\/p>\n

In addition to EN TEA's new works "Nicha" and "Tsukicha", a tea-themed Western confectionery was devised and released for the first time in Japan by the project "tomette" by Chef Sota Atsumi of the famous Parisian store MAISON.<\/p>\n<\/p>\n

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Tea "Nicha" that makes the beginning of the day<\/p>\n<\/p>\n

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"Tsukicha", a tea that enriches the day<\/p>\n<\/p>\n

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tometto x GEN GEN AN Phantom "Tamaryokucha Ice"<\/p>\n<\/p>\n

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tometto x GEN GEN AN phantom "Gateau Basque"<\/p>\n<\/p>\n

\u25a0 Space<\/strong><\/p>\n

A sophisticated and futuristic teahouse space by Nobuo Araki, an architect who is active both in Japan and overseas.<\/p>\n<\/p>\n

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\u25a0 Store overview<\/strong><\/p>\n

Name: "GEN GEN AN Phantom"
Address: 5-3-1 Ginza, Chuo-ku, Tokyo
Business hours: 11: 00-19: 00 Closed on Mondays * Closed on the following Tuesday if Monday is a national holiday
HP: https:\/\/en-tea.com\/pages\/gengenan\/<\/a><\/p>\n<\/p>\n

\u25a0 About EN TEA<\/strong><\/p>\n

It is a brand run by Hirotoshi Maruwaka, who produces tea parties for the G20 First Lady, including Toraya, which values tradition. His activities are diverse, and he collaborates with creators in various fields such as music group Sakanaction and ultra technologist teamLab to create a new tea scene that fuses traditional and modern culture.
At EN TEA, we aim to "make tea more familiar", and while valuing our commitment to tea, we not only express it, but also provide tea that suits each person's lifestyle. Is important.
"Mizudashi Green Tea", which has excellent aroma, color and taste, was created by carefully selecting multiple tea leaves and repeating research so that even busy people can enjoy authentic green tea in an extraction time of 20-30 seconds. It was.
This attitude is incorporated into all teas, and the decaffeinated "firewood fire evening tea" was born as a tea that anyone can enjoy at any time, from adults to children, from morning till night.
In this way, we offer a wide lineup of teas that can be enjoyed according to each person's lifestyle and scene, and we aim to make tea familiar to many people.<\/p>\n

\u30fb Tea Girl ( https:\/\/en-tea.com\/pages\/cha-tokyo<\/a> )
A work that cuts out a moment of tea one day, named the modern tea girl = tea girl who looks good with tea<\/p>\n

\u30fb EN TEA HOUSE ( https:\/\/en-tea.com\/pages\/en-tea-house<\/a> )
Collaboration with TeamLab, a work that combines tea and digital art<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Enjoy a new tea experience, a fusion of tradition and modernity "GEN GEN AN" operated by EN TEA is a modern version of "Chaya" "GEN GEN AN Phantom" that creates a new way of enjoying tea leaves by fusing tradition and modern culture from November 28, Ginza Sony It will open on the first basement floor of the Park. In addition, along with the opening, we will release new products of "Nichicha" to drink in the morning and "Tsukicha" to drink in the evening. \u25a0 The first is a collaboration between tea and Western confectionery, and experience new tea EN TEA is a brand that makes tea more accessible. We […]<\/p>\n","protected":false},"author":1,"featured_media":80354,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,48],"tags":[],"class_list":["post-80380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gourmet-en","category-news-en"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t