A shop with an attached atelier and gallery to create opportunities to encounter artists and their works
HERALBONY Co., Ltd. (hereinafter "HERALBONY"), which creates new culture with welfare as its starting point and has the mission of "Unleash your uniqueness," is pleased to announce that on January 31st (Friday), which is "Uniqueness Day," HERALBONY LABORATORY GINZA, its first permanent store in Tokyo, will open along Ginza Renga Dori in Tokyo on Saturday, March 15th, 2025. This store will provide an experience that will "change your values regarding disabilities" by allowing visitors to encounter artists and their works.
"HERALBONY LABORATORY GINZA"
■ The first in Tokyo! A permanent store, "HERALBONY LABORATORY GINZA" opens in Ginza
HERALBONY will open its first permanent store in Tokyo, "HERALBONY LABORATORY GINZA," on Ginza Renga Dori in mid-March 2025. The name "LABORATORY" reflects the desire to use this location in Ginza, a historic district that continues to innovate by incorporating new cultures, as a laboratory to disseminate HERALBONY's ideas, which aim to transform social values together with outstanding artists.
The store is a combination of a shop and a gallery, creating a space where you can encounter artists and their works. The shop has a permanently installed artist studio space, and will not only sell products but also provide an opportunity to experience the live creative activities of HERALBONY's contracted artists. In addition, the gallery will not only exhibit and sell art, but also plan various exhibitions in the future as a place for HERALBONY as a movement to be expressed. By creating a space to spend time with artists, we aim to create moments that will dramatically change people's perception of disabilities.
■Store Information
Address: 1F Gintomi Building, 2-5-16 Ginza, Chuo-ku, Tokyo
Planned opening date: Saturday, March 15, 2025
Comment from Takaya and Fumito Matsuda, co-representatives of Heralbony
The planned opening location of "HERALBONY LABORATORY GINZA," the first permanent store in Tokyo, which will mark the beginning of a new era
"What if we could open a store in Ginza one day?" The twins' dream words have finally become reality. When I pinch my cheeks, it actually hurts, and I'm relieved that it's not a dream. This is not something that can be achieved just because we've been financially successful. It's a big risky challenge for a small local brand. It's a declaration of intent to take on the challenge head-on with a unique artist. If we don't take on challenges, everything will remain just a possibility. May we always surpass our own imagination, our welfare, and society's imagination.
■January 31st has been certified as “Unusual Day” by the Japan Anniversary Association!
Starting in 2022, HERALBONY will designate January 31 as "Isai Day" and take various actions to create a world where everyone respects and accepts each other's "differences." In 2023, we carried out a corporate advertisement for the social action "I get goosebumps, I have to file my tax return," and in 2024, we announced the creation of the international art award "HERALBONY Art Prize 2024." We have taken various initiatives.
Now, January 31st has been officially recognized as "Isai no Hi" by the Japan Anniversary Association. To commemorate this, we are running a social media project where you can think about and post about the "differences" around you using the hashtag "#Isai no Hi". For more information, please see this page . We hope that "Isai no Hi" will be a day when not only HERALBONY, but also companies, customers, and the whole of society can take action together, and we will continue our activities.
HERALBONY COMPANY MOVIE 2025 | HERALBONY in numbers (2024→2025)
[Overview of Heralbony Co., Ltd.]
With the mission of "Let your uniqueness shine," this creative company aims to create a new culture by changing the image of disabilities and promoting welfare. It has built a sustainable business model by managing over 2,000 artworks by artists with disabilities as IP licenses and paying fair royalties. It operates the lifestyle brand "HERALBONY," and engages in a wide range of business activities centered on art, including co-creation with companies, planning and producing through creativity, providing employee training programs, and hosting the international art award "HERALBONY Art Prize." In September 2024, it established "HERALBONY EUROPE" in Paris, France, as its first overseas subsidiary.
Company name: HERALBONY Co., Ltd.
Location: 2-38 Kaiunbashi-dori, Morioka City, Iwate Prefecture (Head office) 2-5-16 Ginza, Chuo-ku, Tokyo, Gintomi Building, 2nd floor reception (Tokyo base)
Representatives: Takaya Matsuda, Fumito Matsuda Corporate website: https://www.heralbony.jp
Online store: https://store.heralbony.jp/
[Heralbony] Press release
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