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Ginza Events

SHISEIDO remixes its “beauty” journey for the modern age. A limited-time experiential event, “Digging?”, is being held, offering an experience where you can discover a new you through original makeup and color schemes inspired by past advertisements.

SHISEIDO will be holding an interactive event called "Digging?" at Ginza Sony Park for a limited time from September 11th (Friday) to September 20th (Sunday). This event will feature three contents that remix the trajectory of "beauty" that SHISEIDO has been conveying throughout the ages for the modern era. In recent years, a revival boom and the Y2K movement have spread, particularly among young people, with a growing trend of "enjoying past cultures and designs in one's own way" and "reinterpreting nostalgia in a new way," encompassing things like records, film cameras, and vintage fashion. Visitors can experience SHISEIDO's bold and playful collection of past advertisements, incorporate their charm in

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