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Beauty sleep brand “newmine” to convert sleep quality into beauty quality

Nishikawa Corporation (Headquarters: Nihonbashi, Chuo-ku, Tokyo, President: Yasushi Nishikawa) focuses on damage to "skin" and "hair" while sleeping, and proposes a beauty habit through sleep "D2C brand" newmine ”and launch EC service on the brand site [ ] from January 14 (Tuesday). In addition, an interactive pop-up store will be opened from January 14 (Tuesday) to January 27 (Monday) at Yurakucho Marui 1F Event Space Limited 6. The image character of "newmine" is actress Anne Nakamura Will be hired. "Newmine" is a new business model brand created by Nishikawa female employees. Based on the knowledge of sleep and bedding, a project aimed at "beautiful sleep" that becomes beautiful while