Due to popular demand, an additional event will be held from February 15th!
Mitsubishi Electric Corporation (hereinafter, Mitsubishi Electric) is holding a "Love Annotation*2 Experience" with the theme of the "frog phenomenon*1" in love at the Mitsubishi Electric event square "METoA Ginza" in Ginza, Tokyo, to create an opportunity for more people to think about the future of living with AI. This time, in order to further enjoy the participatory love content "Don't Stop the Heartbeat!! Frog Election Valentine's Day ver.", which was held from January 31 (Friday) to February 14 (Friday) and was very well received, where participants vote for "Frog or Not", we will be holding an additional "Don't Stop the Heartbeat!! Frog Election White Day ver." as a White Day limited project from February 15 (Saturday) to March 14 (Friday).
■Background to the event
METoA Ginza, which operates under the concept of "Exciting sustainability starts here," is currently holding the "How do you read this story? Manga x AI Exhibition," which considers the future of living with AI through manga works themed on ethics in a society where AI is widely used. In response to the high level of interest in AI ethics among visitors, especially young people from Gen Z, the exhibition will be offering an experiential content called "Love Annotation Experience" on the theme of the "frog phenomenon," which is a hot topic among Gen Z, from Thursday, October 31, 2024. The "My heart is beating fast!? Frog General Election CHRISTMAS ver.", which was held for a limited time only during the Christmas period, invited stories about the "frog phenomenon," and received a lot of responses, especially from young people. For Valentine's Day, we will be holding an expanded interactive romance content called "Don't Stop the Heartbeat!! Frog Election Valentine's Day ver.", where participants can select a theme from the episodes collected during the Christmas period and vote (annotate) whether they want to turn into a frog or not. Due to popular demand, we will be holding a "Don't Stop the Heartbeat!! Frog Election White Day ver.", with a different theme for White Day. In addition, participants will receive capsules filled with sweets at random.
Following Valentine's Day, White Day is also a great time for romance, but there may also be times when you feel your partner's sudden actions make you feel cold towards them. This event will touch on AI with the theme of such complex and realistic views on love, providing an opportunity for even those who are not familiar with AI to think about the future of living with AI.
In addition, the adjacent METoA Cafe & Kitchen will be offering its Fair Trade Chocolate Milk, created by AI as part of the Valentine's Day x Sustainable menu, until Friday, March 14th.
*1: The frog phenomenon is when someone you like becomes disillusioned after seeing a certain behavior from that person.
*2: Annotation is a process in AI development in which information called tags or metadata is added to each piece of data, including text, audio, images, and videos.
■Event Overview
Title: "Don't stop the excitement!! Frog General Election White Day ver."
Event period: Saturday, February 15, 2025 to Friday, March 14, 2025
Participation fee: Free Location: METoA Ginza 2F & 3F
■AI-designed "Valentine's Day x Sustainable" menu
In connection with the "Manga x AI Exhibition," we will be offering a limited-time "Valentine x Sustainable" drink menu, "Fair Trade Chocolate Milk," created by AI. This limited-edition drink is perfect for the cold season, with rich hot chocolate made with fair trade cacao and topped with plenty of vegetable whipped cream.
This menu was created using generative AI to generate ideas on the theme of "sustainable Valentine's Day menu," and also took into consideration the sourcing of ingredients and the operation of serving the menu.
Sales period: January 31st (Friday) to March 14th (Friday)
Price: 880 yen (tax included)
■ (Currently being held)
An immersive experience that takes you into the world of manga! "How do you read this story? Manga x AI Exhibition"
This event is based on Mitsubishi Electric's "AI SPEC*3" manga initiative to consider AI ethics, and is based on the AI ethics policy set forth by Mitsubishi Electric, a company that develops and provides AI. It is an experiential event using projection mapping to think together with visitors about the future of living with AI, with the theme of "ethics" in the age of AI.
There will also be an exhibition of a manga drawn specifically for this event by Monogatari Lab, a scenario production team at ROBOT Inc., led by Director Norihiro Koizumi (best known for Chihayafuru), which explores the social issues that may arise as a result of the evolution of AI.
*3: AI SPEC is a project by the Mitsubishi Electric Integrated Design Laboratory that creates a forum for discussion so that each and every one of us can consider AI ethics as our own personal concern.
Event period: Wednesday, December 6, 2023 – Monday, April 7, 2025
Admission fee: Free *No reservation required URL: https://metoa.jp/event/ai_manga_exhibition/
■Related content: A "Romance Annotation Experience" that explores the criteria for the frog phenomenon in romantic scenes!
This event will provide an opportunity to learn about ethics and social issues surrounding the use of AI and think about how to interact with AI in the future through content such as a manga work themed on the strange feelings toward AI that are somewhat like love, and experience "annotation," an essential part of AI learning.
In the new content on the theme of the "frog phenomenon" in romance, which will be expanded from October 31, 2024, participants will be asked to judge whether or not their partner's behavior in a romantic scene will "turn them into a frog." The criteria for the frog phenomenon differ depending on each person's values, but what could happen in the future when the results of the majority are reflected in AI learning? After the experience, the difference in judgment between yourself and other participants will be numerically visualized, providing an opportunity to think about a world in which annotation results are reflected in AI learning.
＜An example of the “frog phenomenon”＞
・I keep calling for waiters at restaurants but they just ignore me. Will I turn into a frog? Or not?
・He always leads the conversation to a boastful story about himself, no matter what the topic. Will he turn into a frog? Or not?
What is METoA Ginza?
It is the only experiential facility that hosts events based on the Mitsubishi Electric Group's technologies, initiatives, and corporate attitude.
Through a wide range of products and solutions from both inside and outside the Mitsubishi Electric Group, we can all think together about what we can do now to improve our future lives, and about social issues and their solutions. With the catchphrase "Exciting sustainability starts here," we aim to create a place where we can learn about and think about various social issues and their solutions together, and create an exciting future together.
"METoA Ginza" exterior
"METoA Ginza" 2nd floor
"METoA Ginza" 3rd floor
Name: METoA Ginza
Origin of the name: Mitsubishi Electric: Touch of Advancement
Address: 5-2-1 Ginza, Chuo-ku, Tokyo, Tokyu Plaza Ginza Phone number: METoA Ginza/03-5537-7411
METoA Cafe & Kitchen/03-6264-5761
Business hours: Event space: 11:00-19:00
METoA Cafe & Kitchen：08:30-23:00/LO 22:00
Floor layout: 1st floor: METoA1 Information/Cafe/Exhibition/Shop
2nd floor: METoA2 Exhibition
3rd floor: METoA3 Exhibition
[Mitsubishi Electric Event Square "METoA Ginza"] From the press release
