Dates: April 9th (Wed) – 15th (Tue)
B1: Lunch boxes and prepared foods, food fair, B2: Grocery
Matsuya Ginza will celebrate its 100th anniversary on May 1st, and is planning various events throughout the year. One of these events will be held for one week from Wednesday, April 9th in the basement food section, titled "Meat Gourmet Gathering! Matsuya's Meat Activity in GINZA."
As a highlight of the event , we will collaborate with the famous beef bowl restaurant "Matsuya" for the first time to develop Matsuya Ginza exclusive products that focus on domestic ingredients . In addition, we have many other products that focus on ingredients and sophisticated brands that are unique to Ginza .
Please come and enjoy the "Meat Activity" that can only be experienced during this period at Matsuya Ginza .
Overview of "Meat Gourmet Gathering! Matsuya's Meat Activity in GINZA" ■ Period: April 9th (Wed) – 15th (Tue)
■Venue: B1F Lunch box/prepared food section, food fair, B2F Fresh produce/grocery section ■Number of floors and Nikukatsu products: 30 brands Food fair 10 brands (*4 brands change daily), B1F Lunch box/prepared food section 18 brands B2F Fresh produce/grocery section 2 brands
・First collaboration with Matsuya beef bowl restaurant! 4 special flavors you can only taste here!
Opening a stall at the food fair on the first basement floor
Beef rice "Matsuya"
Matsuya Foods was founded in 1966 and operates a chain of restaurants including Matsuya, which sells beef bowls, curry, set meals, and more.
This time, the collaboration between the two Matsuya restaurants was realized due to the fact that they share the same company name . This project was once abandoned due to the impact of the coronavirus, but it was finally realized after six years of planning to coincide with the 100th anniversary of the Ginza store's opening. With the theme of "luxury and familiarity," Matsuya Ginza will be offering four special products that can only be enjoyed here, using domestic meat such as Kobe beef and domestic rice .
"Kobe Beef Gyumeshi" 1,100 yen Matsuya Ginza exclusive
"Kobe Beef Rice Meat Large" 1,700 yen Matsuya Ginza limited
This Matsuya collaboration beef bowl uses Kobe beef, a wagyu brand that Japan is proud of, and the beef bowl sauce is an original blend that brings out the best in the flavor of the Kobe beef.
This is an exquisite dish that uses domestically produced rice, onions, and the accompanying pickled ginger.
"Domestic Japanese Black Beef Tomato Hamburger" 1,300 yen Matsuya Ginza exclusive
This is the premium version of the popular "Uma Toma Hamburger". The hamburger is made with domestic Japanese Black Beef and is topped with a soft-boiled egg made with "Maximum Koi Tamago", known for its rich yolk. The hamburger remains soft even when cooled, and is uniquely blended to bring out the flavor of the Japanese Black Beef. The Uma Toma Sauce is an original flavor that is formulated to bring out the flavor of the tomato more clearly and match the hamburger.
"Rich Tonteki from Snow Country" 1,300 yen Matsuya Ginza exclusive
This hearty item uses 150g of domestic pork, which is raised in snowy regions and is characterized by its sweet fat and soft meat. It is made with Matsuya's original pork steak sauce, and goes great with rice. The fried garlic topping, made with garlic from Aomori Prefecture, adds an accent to the dish.
・In addition, many other long-established Ginza brands and first-time brands will be exhibited at the food fair.
Representative products of each brand
Ginza Yoshizawa "Matsusaka beef minced cutlet" 501 yen (1 piece)
This special minced meat cutlet is made using 100% A5 rank Matsusaka beef from Ginza Yoshizawa, a sukiyaki restaurant run by a meat connoisseur who is also a wholesaler at the Tokyo Meat Market, and was founded as a butcher in 1924. The more you chew it, the more the meat juice overflows, allowing you to taste the original umami and sweetness of the ingredients.
Sendagi Koshizuka "Corned beef TKG (egg on rice)" 1,381 yen
Since its founding in Sendagi in 1949, Sendagi Koshizuka has produced its own meat products, including branded beef such as Matsusaka beef and Omi beef, as well as processed meat products such as ham and sausages.We have prepared Corned Beef and Raw Egg on Rice (TKG), which combines their signature product, homemade corned beef, with Nozawana greens and a soft-boiled egg.
Meat shop DELI Ushigura "Ozaki beef thigh steak bento (large portion)" 2,700 yen
We have prepared a luxurious steak bento box made with Ozaki beef from Gyuzo, a butcher shop that handles Ozaki beef raised by Ozaki Muneharu in Miyazaki Prefecture.
Meat Pork Sansui makes its debut at Matsuya Ginza
"Honey Sauce Char Siu (Hayashi SPF Shoulder Loin) – Specially Made with Fragrant Powder and Scorched Soy Sauce" 999 yen
This specialty char siu restaurant carefully hand-grills each piece of shoulder loin from Chiba Prefecture's brand pork, Hayashi SPF Premium Pork, by skilled craftsmen, and boasts a unique aroma and juiciness.
Shoufuku Shumai "Steamed Shumai 8 pieces" 1,080 yen Matsuya Ginza debut
Shoufuku Shumai, a shumai specialty store from Kanuma, Tochigi, is offering juicy and satisfying meat shumai made with plenty of juicy domestic lean pork for the first time at Matsuya Ginza.
<Daily Store> Products packed with the chef's carefully selected ingredients are available at Matsuya Ginza for a limited time!
First day: Wednesday 9th
Chichibu Cucina Salve
"Special Mustard Bushu Pork Sandwich" 1,188 yen (1 piece)
Food fair first open at Matsuya Ginza store only
This sandwich allows you to fully enjoy the bounty of nature, combining locally grown vegetables in Chichibu, Bushu pork loin ham from Saitama Prefecture, and specially made mustard.
10th (Thurs), 11th (Fri)
Uenohara Hayari Sausage
"Currywurst Dog" 1,080 yen (1 piece)
This sausage specialty store in Uenohara, Yamanashi Prefecture, has transformed Berlin's famous Currywurst into a hot dog. Experience the bouncy texture and delicious flavor that can only be achieved with a sausage.
12th (Sat), 13th (Sun)
Noya Shichi's "Special Sakura Spiced Chicken and Lamb Chop" at Arakicho
Chicken (100g) 1,080 yen Lamb chop (1 piece) 972 yen
Food fair first open at Matsuya Ginza store only
This unique Chinese dish incorporates the essence of Japanese cooking techniques, and includes special spicy chicken and lamb chops made with 20 types of traditional Chinese spices and Japanese cherry blossoms.
14th (Mon), 15th (Tue)
Taharacho Ensia
"Beef cheeks stewed in Porto wine, served with butter rice"
1,728 yen (1 piece)
Food fair first open at Matsuya Ginza store only
French regional cuisine in a bento box. Enjoy Matsuya Ginza's exclusive specialties that will make you want to drink wine.
From our permanent brands, we have some unique Ginza items to match your meat activities!
Ginza Aster Matsuya Ginza Limited "Fried Jinhua Pork" 1,620 yen (1 piece)
Jinhua pork, with its excellent meat quality and delicate flavor, is made into Ginza Aster's special Dongpo pork.
Ginza Jyuseki Matsuya Ginza advance sale <br /> Wagyu Sirloin Bento 1,944 yen
We offer a special bento box made with moist sirloin.
Romaiya Matsuya Ginza Limited "Domestic Japanese Black Wagyu Roast Beef (Shoulder Steak Cut) with Mashed Potatoes" 2,484 yen
This product is made by the chef at the Romaiya Restaurant Ginza branch, and is made from thickly cut roast beef made from the tender and rare "shoulder triangular" cut of Japanese black beef, and comes with two types of sauce.
Tonkatsu Wako Matsuya Ginza Limited
"Mochi pork log fillet cutlet"
1,230 yen (1 piece)
Wako's proud brand pork "Waton Mochiton" is characterized by its strong umami flavor and refreshing aftertaste, and is a luxurious new product in which the fillet is deep-fried in log-sized pieces.
*All prices include tax.
At Onikudokoro Gyuzo, located in the fresh produce and grocery section on the second basement floor, there will be a 20% discount on all items (excluding cut-to-order items) in the counter counter on Meat Day, the 9th (Wednesday), and Nihonbashi Hiyama will also be holding a Beef Thanksgiving festival on the 12th (Saturday), offering a 20% discount on all beef items (excluding gift items), and the live kitchen will be featuring a meat-themed "ready-to-eat curry" special.
From Matsuya Co., Ltd.'s press release
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