We are holding the "SOZOW Festival," an experiential edutainment event where parents and children can learn about cutting-edge technology while playing with more than 10 experiential programs, including AI, programming, AR, and video production!
In addition, there will be plenty of events to enjoy your summer vacation, such as the experience of making your own original pinwheel and the first-ever Hibiya Festival!
"HIBIYA MID SUMMER 2025" Period: Friday, July 18th to Sunday, August 31st, 2025
Tokyo Midtown Hibiya will be holding a summer event, "HIBIYA MID SUMMER 2025," from Friday, July 18 to Sunday, August 31, 2025. We would like to inform you that the content of the programs to be held during the period in Tokyo Midtown Hibiya and in the surrounding areas has been decided.
▲HIBIYA MID SUMMER 2025 main visual
"HIBIYA MID SUMMER 2025" is an event themed on "Traditional Japanese Summer Scenery x Ecological Life," and will feature entertaining content and programs that will allow you to enjoy the summery fun indoors .
The "Make Your Own Original Pinwheel Workshop" allows you to have fun while deepening your interest in Japanese traditions and the environment by making your own original "Eco Pinwheel" similar to the ones displayed in the "Pinwheel Garden". In addition, for the first time this year, we will be holding the "Hibiya Festival" , where you can enjoy nostalgic summer festivals with stalls such as shooting galleries, Edo wind chime painting experiences, and paper theaters. In addition, "SOZOW Fest Tokyo 2025 Summer with Tokyo Midtown Hibiya" , which will be held at the "BASE Q Hall" on the 6th floor of the building from Friday, August 15th, is an experiential edutainment event where parents and children can experience cutting-edge technology and a variety of experiences. This is a very popular event that has been attended by a total of 100,000 parents and children so far, and this time, Tokyo Midtown Hibiya will offer more than 10 experiential programs that lead to "learning" while playing. This summer, please come to Tokyo Midtown Hibiya to experience content that is unique to Hibiya and has a summer feel while also providing entertainment.
Featured Contents of "HIBIYA MID SUMMER 2025"
✓ "SOZOW Fest Tokyo 2025 Summer with Tokyo Midtown Hibiya" is a parent-child event that fosters children's curiosity.
You can enjoy more than 10 types of experience programs, including "Researching fireworks with Minecraft," "Robot shooting gallery," and "Digital aquarium"!
✓ Experience ecological crafting using familiar materials: "Workshop for making your own original pinwheel"
✓ The first ever Hibiya Festival will be held, where you can enjoy the summer atmosphere with stalls offering shooting galleries, scooping super balls, painting wind chimes, and more!
▲ (Top row, from left) SOZOW Festival "Fireworks Research with Minecraft", "Digital Aquarium", "Robot Shooting Gallery" (Images) (Bottom row, from left) "Original Pinwheel Making Workshop (last year's scene)", Hibiya Fair "Super Ball Scooping" and "Edo Wind Chime Painting" (Images)
Generative AI, video production, and robots! A hugely popular parent-child event to play with technology: "SOZOW Fest Tokyo 2025 Summer with Tokyo Midtown Hibiya"
More than 10 types of hands-on programs that allow you to learn while having fun
"SOZOW Fest Tokyo 2025 Summer with Tokyo Midtown Hibiya" is an experiential edutainment event that unlocks children's curiosity and potential. Based on the concept of a "digital festival," the event will feature a variety of content that will allow participants to experience the latest technology, including Minecraft, AI, video production, and robots. Children will have a special experience in which they can become engrossed in "thinking (imagination)" and "making (creation)" while experiencing the joy of giving shape to their ideas and interests.
This event, which also leads to summer vacation independent research, will provide an opportunity for children to learn through play and turn their passion into a step towards the future. Please come and join us for this hugely popular event, which has been attended by over 100,000 parents and children to date.
"Drawings come to life! AR creative experience"
When you hold up the tablet, the vehicles and animals you have drawn will start to move on the screen. This mysterious experience using AR technology where digital and analogue intersect will bring out children's creativity.
"Easy to make VR goggles!"
You will create your own authentic VR goggles. You can take the VR goggles home with you, so you can experience the world of virtual reality at home. This is a cutting-edge manufacturing experience where you can learn not only by "using" technology, but also by "making" it.
"Let's study fireworks with Minecraft! Let's explore the secrets of science!"
Using Minecraft on your computer, this science experiment explores the mystery of how fireworks change color! What is a flame reaction? Why do the colors change? You can learn through fun experiences by combining materials in the world of Minecraft.
"Robot Shooting and Programming Challenge!"
Aim at the target while avoiding obstacles! This is a new shooting game where you can program the robot's movements yourself. It is enjoyable even for children who are new to the game, and while playing, it will help develop logical thinking and trial and error skills.
Overview
Location: BASE Q Hall (Tokyo Midtown Hibiya 6F)
Period: August 15th (Friday) to August 24th (Sunday)
Time: 10:00-18:00 (last entrance 17:00)
*From Friday, August 15th to Sunday, August 17th, the event starts at 9:00. Ticket price: Paid (tickets on sale now)
Target: 4 years old and over to junior high school students *Accompanied by a guardian *Children under 4 can enter (free of charge). However, they cannot participate in the experience booths. Organizer: Tokyo Midtown Hibiya Co-organizer: SOZOW Co., Ltd. Cooperation: Mitsui Fudosan Co., Ltd. *For details, please visit the special website URL https://sozow.com/fes/tokyo2025summer
Experience ecological manufacturing using everyday items
"Make your own original pinwheel workshop"
This workshop allows you to make your own original pinwheel using clear files that are no longer used in the office. It is a great way for children to have fun while deepening their interest in Japanese traditions and the environment, making it a great way to participate in independent research.
Overview
✓ Ecological craft experience! Workshop to make your own original pinwheel
▲Last year's event
Contents: Experience making your own original pinwheel using old clear files. Children can deepen their interest in traditional Japanese culture and environmental efforts. It's easy to make and perfect for creating summer memories.
Location: B1 Underground Plaza Date: August 9th (Sat) and 10th (Sun)
Time: 11:00-17:00
Ticket price: Free *Tickets will be sold out How to participate: Registration on the day Target age: 4 years old and above (elementary school students and younger must be accompanied by a guardian)
The first ever Hibiya Festival will feature a line of nostalgic festival stalls, allowing you to enjoy an old-fashioned summer festival!
A summer festival is coming to Tokyo Midtown Hibiya. There will be nostalgic festival stalls with shooting galleries, ring toss, super ball scooping, Edo wind chime painting experiences, and picture storytelling. This is an event that everyone from children to adults can enjoy during the summer holidays.
✓ "Edo Wind Chime" Painting Experience
Content: A workshop to paint "Edo wind chimes" that are made using the same techniques as in the Edo period. The instructor will help you with the painting.
Location: 1F Atrium Date: August 16th (Sat) and 17th (Sun)
Time: 11:00-13:30/14:00-17:00 (last entry at 16:30)
Cost: 2,000 yen (tax included) *Cash only How to participate: Registration on the day Eligibility: Elementary school students and above (elementary school students must be accompanied by a guardian)
Cooperation: Shinohara Wind Chime Honpo
▲Image
✓ Fox mask making experience
Contents: Create your own original fox mask by drawing a pattern of your choice. The mask is said to bring good luck in bountiful harvests, prosperity in business, and safety in the home.
Location: 1F Atrium Date: August 16th (Sat) and 17th (Sun)
Time: 11:00-14:00/14:30-17:00 (last entry at 16:30)
Fee: 500 yen (tax included) *Cash only How to participate: Registration on the day Eligibility: 4 years old and above (elementary school students and younger must be accompanied by a guardian)
▲Image
✓Shibuya Gagekidan "Kamishibai SHOW!"
Content: This is a retro yet new "kamishibai" performance by Shibuya Gagekidan, a group of kamishibai performers and manga artists who are expanding the possibilities of kamishibai.
Location: B1 Underground Plaza Date: August 16th (Sat) and 17th (Sun)
Time: 13:00~ / 15:00~ (approximately 25 minutes each)
Price: Free
▲Image
✓Festival stalls
▲Super ball scooping (image)
▲ Shooting gallery (image)
▲Smart ball (image)
Contents: You can enjoy super ball scooping, shooting, smart ball, and ring toss.
Location: 1F Atrium Date: August 16th (Sat) and 17th (Sun)
Time: 11:00-18:00
Price: 500 yen each (tax included) *Cash only
About Tokyo Midtown Hibiya
Tokyo Midtown Hibiya is a complex that brings together offices, shops, restaurants, movie theaters, etc. Taking advantage of the high-quality culture of the Hibiya area, known as a city of movies and theaters, and the rich natural environment adjacent to Hibiya Park, we aim to provide new future-oriented experiences and new value that stimulates the sensibilities of our customers.
https://www.hibiya.tokyo-midtown.com/jp/about
[Tokyo Midtown Hibiya] Press release
<Past related articles>
[Tokyo Midtown Hibiya] The only one in Japan! *The free urban entertainment festival will be scaled up and held again this year in the Hibiya area! "Hibiya Festival 2025" April 25th (Fri) – June 1st (Sun)
