“Rilakkuma Store in GINZA ~Rilakkuma Thinking of You~” Open for a Limited Time at Matsuya Ginza!

-To be held from Wednesday, August 27th to Tuesday, September 2nd, 2025-

San-X Co., Ltd. is pleased to announce that the "Rilakkuma Store in GINZA – Rilakkuma Thinking of You" will be held for a limited time from Wednesday, August 27th to Tuesday, September 2nd, 2025, at the Event Square on the 8th floor of Matsuya Ginza.

At the "Rilakkuma Store in GINZA – Rilakkuma Thinking of You" we have prepared not only merchandise with a "Rilakkuma Thinking of You" design, but also wonderful novelties, and look forward to your visit.

What kind of year is this for everyone? How are you spending your daily life with Rilakkuma and friends?
What if Rilakkuma and friends were near you?
Whether it's a warm, cozy day or a cold, shivering day, in any season, at any time of year,
Rilakkuma and his friends are with you.

Store Overview
Period: Wednesday, August 27th, 2025 to Tuesday, September 2nd, 2025
Event name: Limited time "Rilakkuma Store in GINZA ~ Rilakkuma Thinking of You ~"
Location: Matsuya Ginza 8th Floor Event Square, 3-6-1 Ginza, Chuo-ku, Tokyo 104-8130 Dates: Wednesday, August 27th, 2025 – Tuesday, September 2nd, 2025
Opening hours: 11:00 AM – 8:00 PM (excluding Sunday, August 31st when it closes at 7:30 PM, and on the final day it closes at 5:00 PM).
*Please check the Matsuya Ginza website for the latest opening hours.
Matsuya Ginza website: https://www.matsuya.com/ginza/

The "Rilakkuma Store Manager" will be gathering again this year! He will be working every day during the "Rilakkuma Store in GINZA ~Rilakkuma Thinking of You~" event.

For details on how to enter, please check the Rilakkuma Store Blog.
https://www.san-x.co.jp/blog/store/index.html

■ Purchase benefits

① August 27th (Wednesday), August 29th (Friday), August 31st (Sunday), September 2nd (Tuesday)
At the "Rilakkuma Store in GINZA ~ Rilakkuma Thinks of You ~", customers who spend 11,000 yen or more (tax included) will receive a free "folding fan" on a first-come, first-served basis. *Due to limited quantities, only one gift will be given per transaction.
*The number of items distributed each day is fixed.
*Ends when stock runs out

② August 28th (Thursday), August 30th (Saturday), September 1st (Monday)
At the "Rilakkuma Store in GINZA ~Rilakkuma Thinking of You~", customers who spend 11,000 yen or more (tax included) will receive an "acrylic stand with postcard" on a first-come, first-served basis. *Due to limited quantities, only one gift will be given per transaction.
*The number of items distributed each day is fixed.
*Ends when stock runs out

■Limited products

・Rilakkuma Store in GINZA ~Rilakkuma Thinking of You~ (released August 27th)
・Rilakkuma Store & Sumikkogurashi Shop Online (released September 3rd)
(Some products may be sold at the Rilakkuma Store at a later date.)

▲ Thinking of You Plush Toys (4 types) 1,650 yen each (tax included)

▲ Plump stuffed toys (S) thinking of you 4 types 2,750 yen each (tax included)

▲ Knit shoulder bag (4 types) 2,640 yen each (tax included)

■Pre-sale products

・Rilakkuma Store in GINZA ~Rilakkuma Thinking of You~ (released August 27th)
・All Rilakkuma stores (released October 11th) *Products available vary by store.
・Rilakkuma Store & Sumikkogurashi Shop Online (Released October 14th)

[Rilakkuma Store Manager Project]

▲ Rilakkuma Store Manager Plush Badge 21 types 1,540 yen each (tax included)

[Rilakkuma anime adaptation confirmed: PV stills merchandise]

▲ Collectible stuffed toys 4,180 yen (tax included)

▲ Clear holder set (2 types) 660 yen each (tax included)

In addition to the above products, we also offer a wide range of other products.

■What is Rilakkuma?

A bear in a costume. He is constantly looked after by Kaoru, an office worker, along with Korilakkuma and Kiiroitori. It is unknown who is inside. Rilakkuma's biggest concern is his daily meals and snacks. His favorite foods are pancakes, omelet rice, pudding, and dumplings. Chairoikoguma is his friend who lives in Honey Forest.
▷See more detailshttps ://www.san-x.co.jp/rilakkuma/profile/

▼ Rilakkuma Goyururi Site (San-X Net)
https://www.san-x.co.jp/rilakkuma/
▼Rilakkuma Official X
https://twitter.com/rilakkuma_gyr

About San-X ( https://www.san-x.co.jp/company/ )

San-X continues to create over 1,000 100% original characters, including Rilakkuma, Sumikko Gurashi, and Tarepanda, and delivers their mysterious charm to the world through original products, licensing businesses, various events, promotions, videos, and more. Although they are cute in appearance, they also have a surreal quality that makes you chuckle, and a gentleness that seems to embrace and comfort your heart. San-X characters are not just cute, but they also attract many people.