Venue: Tokyo Midtown Hibiya 6F Hall, Date: October 12th (Sun) – October 22nd (Wed)
Mitsui Fudosan Co., Ltd. will be co-hosting the "New! It's Not That Way + It's a Thankful Thing" exhibition with ENTAKU produce Inc. at Tokyo Midtown Hibiya for 11 days from Sunday, October 12th to Wednesday, October 22nd, 2025.
This time, following the great success of the "It's Not That Way" exhibition held by ENTAKU produce Inc. last spring, which recorded 16 consecutive posts with 10,000 buzzes on social media, and the new special exhibition "It's a Thankful Thing" which focused on moments in everyday life that make us feel "helped…" and "thankful…", which were held in four cities in Tokyo, Nagoya, Osaka and Kobe, the Tokyo venue will be relocated and extended to hold the exhibition at Tokyo Midtown Hibiya.
This exhibition features approximately 350 works that shine a spotlight on the small emotions that lurk in our daily lives, and can be enjoyed by people of all ages and genders, so please take this opportunity to come to Tokyo Midtown Hibiya to enjoy these two special exhibitions.
Key points of this event
■The two latest exhibitions in the series, produced by the "entaku" team, which has attracted a total of over 500,000 visitors, are: ① New! It's Not That! Exhibition – The most unsettling exhibition in Japan? ② It's a Thing to Be Thankful for! Exhibition – An exhibition that will make you want to clasp your hands while viewing.
■Official merchandise shop featuring entaku's official characters "Hahaha" and "Eee"
①New! It's Not That! Exhibition – The most unsettling exhibition in Japan?
"New! It's Not That Way" is an exhibition that brings together situations that will make you say out loud, "It's Not That Way." The navigators are entaku's official characters, "Hahaha" and "Eee." All of the content on display at this exhibition will be new, and there will also be interactive content that can only be experienced at the venue, such as "It's Not That Way Theater" and "It's Not That Way Fortune Telling." It will leave visitors with a feeling of uneasiness.
"New! It's Not That" Exhibition Image
②Thankfulness Exhibition – A special exhibition that will make you want to look at it with your hands together –
"Thankful Things" is a new exhibition that focuses on moments in everyday life that make us feel "helped" or "grateful." For example, it introduces many "thankful" situations, such as "a red light while running," "a power outlet next to your hotel bed," and "a hairdresser who doesn't talk to you while you're drying your hair." There will also be thankful spots exclusive to the venue.
"Thankful for this" Exhibition image
"New! It's Not That Way! + It's a Thankful Thing! Exhibition" Event Overview
Title: "New! It's Not That Way + It's a Thankful Thing"
Implementation period
October 12th (Sun) to October 22nd (Wed), 2025 (11 days)
10:00-20:00 (last entrance 19:30) *10/22 (Wed) 10:00-19:00 (last entrance 18:00)
Location: Tokyo Midtown Hibiya 6th floor hall
Organized by ENTAKU Produce Co., Ltd. and Mitsui Fudosan Co., Ltd.
Ticket prices
1,500 yen (tax included) *Free for children under 12 / Discounts available for people with disabilities
Ticket purchase URL
https://entaku.ticket-store.jp/
*Business hours may differ from normal.
*Due to unavoidable circumstances, the event date and venue may be subject to change.
Tokyo Midtown Hibiya
(Reference) ENTAKU Produce Inc. About the creative team "entaku"
An experience creative team led by creative director Ming Entaku.
The team is made up of members from a wide range of professions, including planners, producers, designers, and PR planners, and the team composition changes for each project.
Mr. Taku Myoen
WORKS
[Special Exhibition]
"You're Too Nice" Exhibition / "That's Not What I Mean" Exhibition / "I Don't Like It" Exhibition / "You're Too Inside Out" Exhibition / "What's Everyone Like? Exhibition [Restaurants]
JANAI COFFEE / JANAI GAMES / JANAI HOTEL / My friend's cafe / Wordless coffee shop [OTHER]
SNS Dictionary/Hahaha and Eee/TYB
Official Instagram: https://www.instagram.com/entaku_official/
About Tokyo Midtown Hibiya
Tokyo Midtown Hibiya is a complex that brings together offices, shops, restaurants, a movie theater, and other facilities. Taking advantage of the high-quality culture of the Hibiya area, known as a city of movies and theaters, and the natural environment of adjacent Hibiya Park, the complex aims to provide new, future-oriented experiences and new value that stimulates the sensibilities of its customers.
https://www.hibiya.tokyo-midtown.com/jp/about/
Mitsui Fudosan Group Sustainability
Based on the philosophy of the "& Mark," which states, "We will create new value through coexistence, co-existence, and co-creation, and will continue to take on the challenge of achieving this," the Mitsui Fudosan Group regards "creating social value" and "creating economic value" as two wheels of a cart. Creating social value leads to creating economic value, and we hope to realize the creation of even greater social value through that economic value.
When formulating the new Group Management Philosophy in April 2024, the following was set as "GROUP MATERIALITY (issues to be addressed with priority)":
We have identified six material issues: 1. Contributing to industrial competitiveness, 2. Coexistence with the environment, 3. Health and vitality, 4. Safety and security, 5. Diversity and inclusion, and 6. Compliance and governance. We will address these material issues through our core business and contribute to sustainability.
【reference】
・"Group Long-Term Management Policy" https://www.mitsuifudosan.co.jp/corporate/innovation2030/
・"Group Materiality" https://www.mitsuifudosan.co.jp/esg_csr/approach/materiality/
[Mitsui Fudosan Co., Ltd.] Press Release
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