Further promote the charm of the region as an information hub connecting the Tokyo metropolitan area and Nagano
Ginza NAGANO (Chuo-ku, Tokyo), an information hub operated by Nagano Prefecture that connects the greater Tokyo area with Nagano, is celebrating its 11th anniversary this year. Last year, marking its 10th anniversary, the facility was renovated and reopened with new features, and visitor numbers have been booming. To show our appreciation, we will be holding the first Ginza NAGANO Thanksgiving Festival since the renovation, over two days, October 25th (Sat) and 26th (Sun).
Ginza NAGANO Official Website: https://www.ginza-nagano.jp/
Ginza NAGANO is an information dissemination center operated by Nagano Prefecture with the aim of "total dissemination of Shinshu's people, events, and things and to create core Shinshu fans." Last year, marking the 10th anniversary of its opening, the center reorganized each floor and reopened after a renovation. In the year since the renovation, the number of visitors has grown significantly, remaining at a level of more than 150% compared to the previous year. As a "center that connects Nagano Prefecture with the Tokyo metropolitan area and creates bonds between people," it has also succeeded in creating new fans.
To celebrate our 11th anniversary, we will be holding the "Ginza NAGANO Thanksgiving Festival" on Saturday, October 25th and Sunday, October 26th to express our gratitude to our customers. In addition to offering a wide variety of special sales and menu items, we will also be running a special program just for this day. In addition, customers who spend 2,000 yen or more (tax included) (the first 100 customers each day) will receive a free alstroemeria flower from Nagano Prefecture, so please take advantage of this opportunity to visit us.
■Event Overview <br /> Title: "Ginza NAGANO Thanksgiving Festival" marks our 11th anniversary
Date and time: Saturday, October 25th, 2025 and Sunday, October 26th, 2025, 10:30-19:00
Venue: Ginza NAGANO, NOCO Building, 5-6-5 Ginza, Chuo-ku, Tokyo 104-0061
■Event details
Special sales and menu
① For just these two days! Special new arrivals on sale <br /> Products not normally available will be on sale for two days only. Don't miss this opportunity to try rare items that are not normally available in Tokyo.
- Shintsuru Main Store (Shimosuwa Town) "Shitsuru Salt Yokan"
- Meigetsudo (Iizuna Town) "Mountain Apple Pie GOGAKU"
- Apple & Roses (Azumino City) "Ginza NAGANO Original Assortment Set"
- Futabado (Suzaka City) "Chestnut Path"
- Imai Megumi no Sato (Matsumoto City) "Chilled Apple Candy"
- Tsuruya Confectionery (Anan Town) "Mantenboshi"
- Atelier de Fromage (Tomi City) "Homemade Cheese Cookie Tin"
②Special sale of Nagano Prefecture specialties "Milk Bread" and "Apple and Mushroom Bread"
●A huge collection of Nagano Prefecture's soul food, "Milk Bread"!
Ginza NAGANO will be selling its extremely popular milk bread in one place. Milk bread from 13 stores in the prefecture will be sold at once.
A large shipment of Nagano apples and mushrooms, the flavors of autumn in Shinshu, has arrived! On sale at special prices .<br /> A set of three varieties of apples grown in Nagano Prefecture (Akiakari, Shinano Sweet, and Shinano Gold) and a five-kind mushroom assortment (enoki, buna-shimeji, king oyster mushroom, nameko, etc.) will be available at special prices for this day only.
Date and time: 25th (Sat) 10:30~ *Ends when sold out Location: 2nd floor event space
*Limited items and special menu items are available in limited quantities each day and will end when sold out. *Numbered tickets may be distributed in front of the store during busy times. *Due to weather conditions, some apple varieties may not be available.
③ Special brands and vintage wines available in the sake tasting space <br /> We will be offering a special lineup in our sake tasting space, which was newly opened during last year's renovation. Don't miss this opportunity to savor rare sake and wines that you wouldn't normally be able to try, including special brands, vintage wines, and award-winning sake.
Waniko Omnis 2017 / Chateau Mercian Waniko Winery (Ueda City)
Back vintages of Mariko Winery's flagship wine
Before Dawn Daiginjo / Ono Sake Brewery (Tatsuno Town)
72nd Nagano Prefecture Sake Competition, Nagano Prefecture Governor's Award (Ginjo Sake Category)
●Cheese platter / Atelier de Fromage (Tomi City)
An assortment of several types of cheese, including blue cheese that has received high praise both domestically and internationally, including the World Cheese Award and the Japan Cheese Award.
*Please see the website for other lineups.
④NAGANO Tasting – Eat! Buy! ~Ginza NAGANO Delicious Tasting Sales~
What does it taste like? You can compare the different types of "Nozawana Pickles" and sample foods sold in the shop on the first floor, such as Shinshu soul foods "Oyaki" and "Sanzokuyaki". If you find something you like, you can purchase it on the spot.
Date and time: Saturday, 25th ①14:30～ ②16:00～
Location: 2nd floor event space
Special Program
① Greeting with Nagano Prefecture PR mascot "Arukuma" <br /> Date and Time: 26th (Sun) ① 13:00 ② 14:30 ③ 16:00
Summary: Nagano Prefecture's PR character, "Arukuma," will be appearing in front of the Ginza NAGANO store. This is your chance to take a commemorative photo with Arukuma in Tokyo!
*The venue may change depending on the weather, etc.
② Public recording of the radio program "Ryuta Mine and Everyone's Shinshu" <br /> Date and Time: Sunday, 26th, 2:00 PM – 3:00 PM
Location: 2nd floor event space Summary: Nippon Cultural Broadcasting's radio program "Mine Ryuta and Everyone's Shinshu," in which Nagano Prefecture's permanent tourism ambassador Ryuta Mine spreads the charms of Nagano Prefecture both within and outside the prefecture, is leaving the studio for the first time in two years and coming to Ginza NAGANO! As this is an open recording, they are preparing a slightly different talk topic than usual. Maybe they'll even feature Shinshu food that can only be tasted here?
③ Shinshu Filming Location Tour Exhibition & "Shinshu Green Apple Ambassador" Commissioning Commemorative Exhibition <br /> Dates: 25th (Sat) & 26th (Sun) 10:30-18:00
● Shinshu Filming Location Tour Exhibition <br /> This exhibition will give you the feeling of being on a pilgrimage to sacred sites. Anime and movies related to Shinshu are introduced on panels along with maps. Why not immerse yourself in the world of the works and plan your own trip to visit the sacred sites at the tourist information corner inside the venue?
●Exhibition commemorating the appointment of "Shinshu Green Apple Ambassador" <br /> Mrs. GREEN APPLE, one of Japan's most popular national bands, was appointed "Shinshu Green Apple Ambassador" on September 12th. To commemorate this, we will be exhibiting an original design box supervised by Mrs. GREEN APPLE, as well as the appointment letter.
■About Ginza NAGANO <br /> Ginza NAGANO is an information hub operated by Nagano Prefecture that connects the Tokyo metropolitan area and Nagano. Last year marked the 10th anniversary of its opening in 2014, and the facility underwent a renovation and reopening with the aim of providing better service to existing customers and connecting with new Shinshu fans.
[About Ginza NAGANO]
・Store name: Ginza NAGANO
・Opening date: October 26, 2014 ・Address: 5-6-5 Ginza, Chuo-ku, Tokyo
NOCO Building 1st, 2nd, and 5th floors
Access: 1 minute walk from Tokyo Metro Ginza Station, Exit A1, A2, B5, 7 minutes walk from JR Yurakucho Station. Opening hours: 1st and 2nd floors: 10:30-19:00, 5th floor: 10:00-18:00
・Official website: https://www.ginza-nagano.jp/
・Instagram: https://www.instagram.com/ginza_nagano/
・Inquiries: 03-6274-6015 / info@ginza-nagano.jp
[Nagano Prefecture] Press release
<Past related articles>
Ginza Kumamoto Hall's "31st Anniversary Founding Festival" will be held from September 30th, with a special raffle, limited menu items, and commemorative goods to express our gratitude!
The 20th Burari Ginza Autumn Sake Festival (Hometown Shop 6 Prefecture Stamp Rally) will be held