~ Unite the venue with visual support "Sign Cheers" ~ Date: November 11th (Tue) – 12th (Wed), 2025 Venue: Tokyo Midtown Hibiya
Mitsui Fudosan Co., Ltd. (hereinafter "Mitsui Fudosan") will host the "Tokyo 2025 Deaflympics Support Event – Using the Power of Sports for Urban Development" at Tokyo Midtown Hibiya, sponsored by SoftBank Corp., for two days from Tuesday, November 11th to Wednesday, November 12th, 2025. This event is intended to raise awareness of the appeal of sports, including the Deaflympics, ahead of the Deaflympics, which will be held from November 15th, 2025. Mitsui Fudosan is a sponsor of the Tokyo 2025 Deaflympics as a total support member.
Let's all get excited about the Deaflympics by spotlighting the power of sports, such as the courage, warmth, and excitement that sports bring to our daily lives, through sports-related exhibits, sign language experiences, and talk shows. At this event, you can also learn about the orienteering competition, which will be held in the Hibiya area on the first day of the event. Please come and visit Tokyo Midtown Hibiya.
Key points of this event
① Talk show on the theme of "The Power of Sports"<br /> We will be hosting a talk show on the theme of "The Power of Sports" with guests including former Japanese national soccer team member and special supporter for deaf soccer, Tsuyoshi Kitazawa, former Japanese national sprinting team member and Tokyo 2025 Deaflympics ambassador, Nobuharu Asahara, and Japanese national para-Nordic skiing team member, Wataru Ota.
② Learn visual cheering "sign cheers." Encourage Deaflympics athletes and practice sign cheers.
Participants will learn how to give visual encouragement through "sign cheers," and will come together in the venue to cheer on Deaflympics road cycling athlete Kota Tanaka and Deaflympics orienteering athlete Kumiko Kamizono (who will appear on a panel).
[Talk show guests]
[Sign Ale Guest]
③ Exhibition booths and display panels <br /> On the first day of the event, there will be an explanation of the orienteering event to be held in the Hibiya area, an exhibition of the official uniforms of the Japanese deaf athletes for the Tokyo 2025 Deaflympics and the Japanese deaf athletics team wear, a sign language experience, and exhibitions related to sports by various companies.
① Talk show on the theme of "The Power of Sports"
With the theme of "The Power of Sport," three guests will talk about the appeal of sport and the highlights of the Deaflympics. The guests will also talk about their own experiences, encounters they have had through sport, and memorable anecdotes.
[Location] Tokyo Midtown Hibiya 1F Atrium [Date and Time] November 11th (Tuesday) 18:00-18:40
[Fee] Free [Capacity] None (some seats available)
[Content] With the theme of "The Power of Sport," he will talk about his own experiences and the appeal of the Deaflympics.
【guest】
Former Japanese national soccer team member and special supporter for deaf soccer, Tsuyoshi Kitazawa Former Japanese national sprint track and field team member and Tokyo 2025 Deaflympics ambassador, Nobuharu Asahara Japanese national para-Nordic skiing team member, Wataru Ota (affiliated with SoftBank Corp.)
Deaflympics Orienteering Athlete / Kumiko Uezono (SoftBank Corp.) *Panel appearance
Tsuyoshi Kitazawa <br /> Former Japan national soccer team member and special supporter of deaf soccer. Born in Tokyo in 1968. Played for the Yomiuri Soccer Club Junior Youth team during junior high school. Played for Yomiuri Club (now Tokyo Verdy) and the Japanese national team in numerous international matches. Retired in 2003.
He is a member of the Advisory and Technical Committee of the Japan Football Association, Chairman of the Japan Para-Football Federation, and Chairman of the Japan Futsal Federation. He is also actively involved in social contribution activities as a supporter of the UNHCR Association for United Nations Refugees, and aims to create an environment where children around the world can be supported through soccer.
Nobuharu Asahara <br /> Former Japanese track and field sprinter and support ambassador for the Tokyo 2025 Deaflympics. Born in Hyogo Prefecture in 1972. In his debut at the Atlanta Olympics, he advanced to the semifinals in the 100m for the first time in 28 years. In his fourth appearance at the 2008 Beijing Olympics, he served as the anchor in the 4x100m relay, achieving his long-awaited silver medal. He retired from competitive athletics in September of the same year (at age 36). He has competed in the IAAF World Championships six times. In 2010, he founded the track and field club "NOBY T&F CLUB" with the aim of nurturing the next generation. It is also part of the Osaka Gas Group's community contribution activities, and even after his retirement, he continues to challenge himself to utilize his career for good in society.
Shoko Ota <br /> Former Japanese Paralympic representative (Taekwondo/Nordic skiing). Originally from Obanazawa City, Yamagata Prefecture. Despite a congenital disability, she cultivated a "never give up" spirit, and began competing in para-Nordic skiing while still in high school. She made her debut at the 2006 Turin Paralympics at age 16, the youngest member of the Japanese team. Since then, she has competed in three consecutive winter Paralympics, winning a bronze medal at the 2006 Turin Paralympics and a silver medal at the 2010 Vancouver Paralympics. She served as the flag bearer for the Japanese team at the 2014 Sochi Paralympics. In preparation for the Tokyo 2020 Paralympics, she decided to take on summer sports and switched to para-Taekwondo. She represented Japan in both the Winter and Summer Paralympics. She currently works at SoftBank Corp.'s CSR Division, where she engages in regular duties. As a director of the All Japan Taekwondo Association, she is also involved in nurturing the next generation of athletes and promoting and raising awareness of sports for people with disabilities.
② Learn visual cheering "sign cheers." Encourage Deaflympics athletes and practice sign cheers.
The talk show guests and everyone in the audience will learn some sign cheers and send them to Deaflympics road cycling athlete Kota Tanaka and orienteering athlete Kumiko Kamizono (who will appear on the panel) who will be competing in the Tokyo 2025 Deaflympics.
[Location] Tokyo Midtown Hibiya 1F Atrium [Date and Time] November 11th (Tuesday) 18:40-19:00
[Fee] Free [Capacity] None (some seats available)
Kota Tanaka
Kumiko Kamizono
③ Exhibition booths and display panels
There will be panels on sports such as an explanation of orienteering and equipment, a display of the official uniforms of the Japanese deaf athletes for the Tokyo 2025 Deaflympics and the Japanese deaf athletics team wear, an opportunity to try out the AI sign language translation tool SureTalk, sign language classes, and an introduction to parasports.
[Location] Tokyo Midtown Hibiya 1F Atrium [Date and Time] November 11th (Tue) – November 12th (Wed) 11:00-20:00
[Price] Free
[Conceptual image]
Orienteering equipment
Scene from the competition
Uniform display
Overview of "Using the Power of Sports to Build a City – Tokyo 2025 Deaflympics Support Event"
Implementation period: 2 days from November 11th (Tue) to November 12th (Wed), 2025 *Talk show and autograph session on the 11th (Tue) from 18:00 to 19:00
Location: Tokyo Midtown Hibiya, 1st floor atrium Organizers: Mitsui Fudosan Co., Ltd. Hibiya Area Management General Incorporated Association
Mitsui Fudosan Group Sustainability
Based on the philosophy of the "& Mark," which states, "We will create new value through coexistence, co-existence, and co-creation, and will continue to take on the challenge of achieving this," the Mitsui Fudosan Group regards "creating social value" and "creating economic value" as two wheels of a cart. Creating social value leads to creating economic value, and we hope to realize the creation of even greater social value through that economic value.
When formulating our new Group Management Philosophy in April 2024, we identified six "GROUP MATERIALITY (priority issues)": 1. Contributing to industrial competitiveness, 2. Coexistence with the environment, 3. Health and vitality, 4. Safety and security, 5. Diversity and inclusion, and 6. Compliance and governance. We will address these materialities through our core business and contribute to sustainability.
【reference】
・"Group Long-Term Management Policy" https://www.mitsuifudosan.co.jp/corporate/innovation2030/
・"Group Materiality" https://www.mitsuifudosan.co.jp/esg_csr/approach/materiality/
[Mitsui Fudosan Co., Ltd.] Press Release
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