~During December, we are also running a campaign where we will include holiday gift wrapping with sake and wine~
Ginza NAGANO (Chuo-ku, Tokyo), an information hub operated by Nagano Prefecture that connects the Tokyo metropolitan area and Nagano, will be holding a one-day-only Christmas-only cafe event, "Merry Apple Christmas – Savor Shinshu apples and the sounds of Christmas in Ginza," on Thursday, December 25, 2025.
As we enter December, the whole city is enveloped in a Christmas mood. In recent years, in addition to spending time with family, friends, and partners, diverse ways of spending Christmas are becoming common, such as treating yourself to something different, with keywords like "oshikatsu" (supporting your favorite person) and "personal time."
In light of this, Ginza NAGANO will be hosting a Christmas event unique to Nagano this year, centered around "Shinshu Apples x Music." Nagano Prefecture boasts the second-largest apple production in Japan, and apples are a major product that many people associate with the name "Nagano." This year in particular, the prefecture appointed a "Shinshu Green Apple Ambassador" to boost the green apple market, and Nagano's "red-fleshed apples" received attention on television, drawing attention to varieties unique to Nagano. With interest in apples on the rise, we have prepared a special event to "taste, learn about, and enjoy" Nagano apples.
On the day of the event, in cooperation with Boulangerie Asanoya, a long-established bakery with its main store in Karuizawa, Nagano Prefecture, a special menu using apples from Nagano Prefecture will be available, as well as an apple tasting set (limited to 50 servings). The special menu will include a special Ginza NAGANO "Apple Christmas Plate," where you can enjoy Asanoya's special apple pie and stollen, perfect for the Christmas season, along with fresh Nagano apples. Many fans look forward to this time of year every year, and you can enjoy this luxurious set, which also includes two types of Christmas stollen.
In addition, performers with ties to Nagano Prefecture will be invited to perform live Christmas classics and songs related to artists from Nagano Prefecture. Guests who dine and drink will also be able to pick an apple-shaped ornament from the Christmas tree and exchange it for an actual apple from the prefecture in an "apple giveaway" (limited to 50 people).
Additionally, Ginza NAGANO is running a campaign only available during December, where customers who purchase sake or wine over a certain amount will receive free holiday gift wrapping. In addition to alcohol, Ginza NAGANO also stocks a wide variety of products packed with the charms of Nagano, including apples from Nagano Prefecture, as well as vegetables and fruits, and popular sweets from each region, making it the perfect place to choose a gift for Christmas or the New Year. Be sure to take advantage of the event and enjoy choosing a gift that is uniquely Nagano Prefecture.
This Christmas, with its wide variety of ways to enjoy yourself, come to Ginza NAGANO for a special day where you can fully experience the charm of Nagano Prefecture.
■Event Overview <br /> Title: "Merry Apple Christmas – Enjoy Shinshu apples and Christmas sounds in Ginza"
Date and time: Thursday, December 25, 2025, 11:00-16:00 (last order 15:30)
No reservation required, same-day reservations accepted, 90-minute session limit.
Venue: Ginza NAGANO
NOCO Building, 2nd floor event space, 5-6-5 Ginza, Chuo-ku, Tokyo 104-0061
■Event details
Special Cafe & Menu
① One-day-only cafe with a special Christmas menu <br /> Only on this day will we be offering a special Christmas menu using items that are not normally available. Don't miss this opportunity!
[Menu]
We will be selling a set menu that includes special products made with apples from Nagano Prefecture and a drink.
Limited to 50 sets Price: Apple Christmas plate + drink 2,200 yen (tax included)
*If you order an alcoholic drink, it will cost an additional 200 yen
●Apple Christmas Plate This plate features a variety of dishes, including Asanoya Christstollen, a traditional German Christmas pastry made with plenty of dried fruit and one of the signature sweets at Boulangerie Asanoya; Hojicha Stick Stollen, made with roasted green tea dough kneaded with orange peel, macadamia nuts, Tamba black beans, roasted green tea chocolate, and marron glacé; and Shinshu Ripe Apple Pie (Shinano Gold), made with luxurious yellow apples from Nagano Prefecture. This is a dish that can only be enjoyed here, allowing you to fully enjoy the charm of Shinshu in winter.
<Contents>
・Apple pie made with ripe Shinshu apples (Shinano Gold)
・Asanoya Christ Stollen ・Hojicha Stick Stollen ・Fresh sliced apples (Fuji, Shinano Gold) for comparison
*The photo is for illustrative purposes only. On the day, the dish will be served on one plate.
●Drinks (some planned)
You can choose the drink for your set menu from the following:
・Coffee: "Maruyama Coffee's Christmas Blend Red/White"
・Other drinks include black tea, apple juice, cider, etc.
Special Program
② Special Live Performance <br /> To support artists from Nagano Prefecture, we will be utilizing the next Shinshu Artist Activities Promotion Project to have them perform special Christmas songs and other songs at Ginza NAGANO.
Performance time: 13:30-14:30
*If the dining area is full, standing room only will be available during the performance.
●Next―Shinshu Artist Activity Promotion Project
Next/Next+ (Next/Next+Plus) is an artist support program run by the Nagano Prefectural Cultural Promotion Foundation, a general incorporated foundation, in collaboration with Nagano Prefecture since fiscal 2010. Targeting "professional or aspiring professional artists with ties to Nagano Prefecture," the program supports artistic activities by providing a venue for artists to exhibit their work, as well as providing information on various support programs useful for creative work, as well as artist profiles and activity information, on the Next website. It also encourages programs run by arts and culture organizations to discover and develop new talent. (The program is divided into categories: "Next" for those in their 30s and under, and "Next+" for those 40 and over.)
※Inquiries regarding next – Shinshu Artist Activity Promotion Project Nagano Prefectural Cultural Promotion Foundation Arts and Culture Promotion Office
E-mail: geibunshitsu@naganobunka.or.jp
R-DEPOT 2F-J, 610-12 Nishigomachi, Minaminagano, Nagano City, Nagano Prefecture, 380-0845
TEL 026-217-4524 FAX 026-217-4525
<Profiles of Performing Artists>
Aomi Takashima <br /> Flutist. Born in Azumino City, Nagano Prefecture. Graduated from the Virtuoso Course at Musashino Academia Musicae. His activities center around ensembles, including the flute quartet Vier Klänge, as well as duos and trios. He was selected for the Tokyo competition of the 70th All-Japan Student Music Competition. He also competed in the national competitions of the 27th and 28th Japan Classical Music Competitions. He was the youngest person to pass the Azumino Emerging Musician Audition. In addition to performing, his diverse activities include composing and publishing numerous flute works, including flute solos.
Kana Iguchi <br /> Born in Matsumoto, Nagano Prefecture. She has been fond of piano since childhood and began playing the flute at age 12. She was selected to compete in the 25th, 26th, and 27th Japan Classical Music Competition National Finals. She graduated from Musashino Academia Musicae. While attending the school, she was selected to play in the school orchestra. She has studied under Hitomi Iishi, Ikue Koike, Kazushi Saito, and Akari Yoshioka. She has loved Winnie the Pooh since elementary school. She also loves tomatoes.
③ Free apples from Nagano Prefecture <br /> Customers who dine will receive a free apple from Iizuna Town, Nagano Prefecture. (Limit one per person)
■Gift Wrapping Campaign Overview <br /> To express their gratitude for the past year, Ginza NAGANO will offer free gift wrapping to customers who purchase sake or wine over a certain amount. To make the gift suitable for a wide range of occasions, the gift will be decorated with ribbons featuring Nagano's signature mizuhiki cord and a wine-red bag. Why not choose a sake that is representative of Nagano as a holiday gift for a special someone this year?
Implementation period: December 2025 Eligible participants: Purchasers of sake over 2,000 yen (tax included) or
Customers who purchase wine worth 4,500 yen or more (tax included) *As quantities are limited, this offer will end once supplies last.
Campaign details can be found below.
Official website: https://www.ginza-nagano.jp/
Instagram: https://www.instagram.com/ginza_nagano/
■About Ginza NAGANO <br /> Ginza NAGANO is an information hub operated by Nagano Prefecture that connects the Tokyo metropolitan area and Nagano. Last year marked the 10th anniversary of its opening in 2014, and the facility underwent a renovation and reopening with the aim of providing better service to existing customers and connecting with new Shinshu fans.
[Store Overview]
・Store name: Ginza NAGANO
・Opening date: October 26, 2014 ・Address: NOCO Building 1st, 2nd, and 5th floors, 5-6-5 Ginza, Chuo-ku, Tokyo
Access: 1 minute walk from Tokyo Metro Ginza Station, Exit A1, A2, B5, 7 minutes walk from JR Yurakucho Station. Opening hours: 1st and 2nd floors: 10:30-19:00, 5th floor: 10:00-18:00
・Official website: https://www.ginza-nagano.jp/
・Instagram: https://www.instagram.com/ginza_nagano/
・Inquiries: 03-6274-6015 / info@ginza-nagano.jp
[Nagano Prefecture] Press release
<Past related articles>
We are celebrating our 11th anniversary! To express our gratitude for one year since our renewal, we will be holding the "Ginza NAGANO Thanksgiving Festival" on October 25th (Sat) and 26th (Sun)