■Wednesday, May 27, 2026 to Tuesday, June 16, 2026
■ Matsuya Ginza 1st Floor Space of Ginza
From Wednesday, May 27th to Tuesday, June 16th, Matsuya will be holding its long-running and popular "GINZA Hundred Umbrellas Fair" at Space of Ginza on the 1st floor. This event, which has been held at Matsuya Ginza since the early Showa period, will be held for the first time in two years. In addition to umbrellas to alleviate the gloom of the rainy season and typhoons, the selection of parasols, which have become an essential item in the recent heatwaves, will be doubled compared to the number of umbrellas .
A wide variety of umbrellas , from 100% sun-blocking parasols to luxury umbrellas costing over 200,000 yen , have been gathered in one place from both Japan and abroad. With the increasingly severe heat waves, including the newly coined term "extreme heat day" for days with a maximum temperature of 40℃ or higher this year, we are taking a positive approach to the situation and proposing an umbrella that will allow you to enjoy going out comfortably even in harsh environments.
Scenes from the 2024 event
Overview of "GINZA's Hyakusankai (100 Umbrella Gathering)"
■Event Period: May 27th (Wed) – June 16th (Tue), 2026 (21 days) ■Location: Space of Ginza, 1st Floor, Matsuya Ginza ■Number of Items: Approximately 3,000 (including stock)
■Item composition ratio: All-weather umbrella (including parasol): Rain umbrella: Raincoat = 6:3:1
■Average price: Approximately 20,000 yen (Minimum price: Approximately 9,000 yen, Maximum price: 200,000 yen)
■Main brands: Grande Salone, Fukui Umbrella, Komiya Shoten, Di Cesare Design, Pasotti, Breezy Blue, Macuru, Ashiya Rosablanca, Nuts, etc., a total of 20 brands ■Event webpage: https://www.matsuyaginza.com/jp/ginza/events/fairs/umbrella-20260520
*Men's all-weather umbrellas are available on the 5th floor in the "Men's Accessories Department," and demand this year is rising at a faster pace than usual.
Recent sales of parasols and umbrellas that can be used in both sun and rain are 1.4 times higher than last year, reflecting the accelerated demand for "extreme heat and heatstroke prevention" ahead of schedule.
Against the backdrop of record-breaking temperature increases in recent years, the demand for umbrellas has dramatically shifted from "a tool to protect from the rain" to "a heat-receiving piece of equipment to protect one's life." At Matsuya Ginza, sales of umbrellas for both sun and rain started exceptionally quickly from late March this year, with sales from March to May reaching 140% of the previous year's figures. Parasols are no longer merely accessories; their role has changed to that of a "portable shelter" to protect oneself from the harsh heat.
Traditionally, the mainstream size for umbrellas that could be used in both sunny and rainy weather was around 50cm, but recently, there has been a shift towards "larger models" of 55cm or more that can block heat and light over a wider area.
<Blau>
The strongest heat-shielding summer shield sp bicolor all-weather umbrella
16,500 yen
100% light shielding rate, 100% UV shielding rate
This tent uses Toray Summer Shield® Sp fabric, which boasts the highest level of heat shielding among summer shields. It uses a first-class light-blocking fabric with a special three-layer laminate structure that combines excellent heat shielding, light blocking, and UV protection. The large size with 55cm ribs provides thorough protection over a wide area.
The event included a demonstration of umbrella maintenance, featuring a luxury parasol made from 100% silk pongee fabric costing 200,000 yen per piece.
We offer "lifetime" items that combine the skilled craftsmanship of experienced artisans with carefully selected materials.
<Fukui Umbrellas>
All-weather umbrella "Fuji Tsumugi" 220,000 yen *Limited to 1 piece <br />The fabric is 100% silk, using Fuji Tsumugi dyed with natural dyes.
The frame is made of carbon fiber. Applying the eyeglass frame technology of Sabae City, Fukui Prefecture, not only the frame but also the central shaft is made of carbon fiber.
The handle is made of indigo-dyed lacquerware. The domestically produced lacquer feels comfortable in the hand and has a non-slip finish. You can also order a custom piece by choosing your favorite pattern from other Fuji Tsumugi silk fabrics.
What it looked like in 2024
From May 27th to June 10th, during the "GINZA Hundred Umbrellas Fair," craftsmen from Fukui Umbrellas in Fukui City, Fukui Prefecture, will be demonstrating repair and maintenance techniques. Fukui Umbrellas creates a detailed "umbrella medical record" for each individual umbrella, documenting its fabric, pattern, design, number of ribs, and rib length. You can bring your umbrella to the event for an estimate and repair; depending on the repair required, we may take your umbrella and repair it at our head office.
<DiCesare Design>
Parasol "Parashell Disco" 132,000 yen *Limited to 1 piece
This parasol features a seashell shape and is luxuriously adorned with sequins.
The shell-inspired, sculptural design blends seamlessly with the head and face, allowing you to wear it like a hat.
These accessories exude a beautiful presence whether closed or open. Please enjoy them as the centerpiece of your styling.
<Nuts>
Parasol "Vintage Fabric Umbrella" 31,900 yen *Limited to 1 piece
These are vintage European fabrics from the 1960s and 70s. Vintage fabrics and components are used. Each item is handmade by mothers who are raising children.
◆ Matsuya Asakusa to hold its first ever umbrella event! "Asamatsu Master Umbrella Association" specializing in handcrafted umbrellas made by artisans from downtown Tokyo ◆
In conjunction with the "GINZA Hundred Umbrellas Fair," Matsuya Asakusa will also be holding its first-ever umbrella event, "Asamatsu Meisankai (Famous Umbrella Fair)," from Wednesday, May 27th to Monday, August 31st. Matsuya Asakusa will feature a selection of umbrellas specializing in the handcrafted work of artisans from downtown Tokyo . Umbrellas from brands such as Montblanc (Sumida Ward), known for their unique texture created using the traditional Japanese technique of "hogushi-ori" (loosely woven fabric), and Maehara Kouei Shoten (Taito Ward), which continues to manufacture umbrellas using traditional methods and the work of skilled craftsmen, will adorn the store.
Overview of "Asamatsu Meisankai"
■Event Period: May 27, 2026 (Wed) – August 31, 2026 (Mon) (97 days) ■Location: Matsuya Asakusa 1st Floor, Women's Accessories Department ■Number of Items: Approximately 500 (including existing stock)
■Item composition ratio: All-weather umbrella (including parasol): Rain umbrella: Raincoat = 5:4:1
■Average price: Approximately 13,200 yen ■Main brands: Montblanc, Maehara Kouei Shoten, etc., a total of 4 brands
*All prices include tax.
[Matsuya Co., Ltd.] Press Release
<Related articles from the past>
The first exhibition in the "Going Out Baby Shark" series will be held at Matsuya Ginza in July 2026!
