A new space for experience where various "pieces" that make up the brand come together.
Agnès b. will open a new flagship store, "Agnès b. Matsuya Ginza," in the Matsuya Ginza Namiki-dori building in Tokyo on Friday, October 9, 2026.
Since its founding in 1975, agnès b. has engaged with a wide range of cultures and values, not only in fashion, but also in art, music, film, photography, food, and social and environmental initiatives. The manufacturing and numerous activities carried out over many years based on the curiosity and values of founder Agnès Troublé are all indispensable to the world of agnès b. At the new Ginza store, each of these is treated as a "puzzle piece that makes up agnès b.," and scattered throughout the store. We propose a new experience in which visitors can touch each piece, encounter a new side of agnès b., and learn more about its background and story, thereby gaining a deeper understanding of the agnès b. brand.
■The "Puzzle Pieces" that make up agnès b.
At the Ginza store, various elements that shape the world of agnès b. are woven into the space.
“Art” symbolizes the long-standing relationship between agnès b. and art.
Agnès b. is known as a lover of various forms of contemporary art, including photography and graffiti. Since opening Galerie du Jour, a unique gallery in Paris, in 1984, she has supported young artists and collected works by various artists. Agnès's passion for art is reflected in her collection of "artist T-shirts," which have featured many artists every season since 1994. The Ginza store will exhibit works by JonOne, among others, which are on display at the Agnès b. Matsuya Ginza Rue du Jour store (scheduled to be open until October 4th, 2026). There will also be a display space for artist T-shirts, including archive pieces. You can see, wear, and feel art.
Iconic items: “Cardigan Pressions” “Leather” “Denim”
At the Ginza store, you can see the latest collections for women, men, and bags, as well as focus on iconic items that symbolize agnès b.
Born in 1979, the "Cardigan Pression" remains a flagship item of agnès b. With its simple design yet rich variety, its timeless appeal, allowing for free styling, has not faded even after more than 45 years since its creation, and it continues to be loved by many.
Leather items gain character with use, developing a unique look that reflects your personal style over time. They symbolize agnès b.'s commitment to creating products that can be cherished for years to come.
Furthermore, denim, one of the "workwear" elements that continues to be an inspiration for agnès b.'s collections, also includes Made-in-Japan items. With a focus on materials and tailoring, they offer denim items that can be enjoyed for a long time while accompanying the wearer's daily life.
A place where people gather and spend time: "Cafe"
For agnès b., food is also an important cultural element that connects people. The Ginza store is not just a shop where you can choose clothes; it also has a café where you can chat over coffee, take a break between shopping, or stop by while strolling through the city. It offers a space where you can enjoy French culture and lifestyle while being close to Japanese culture and the city of Ginza. In consideration of sustainability, which is one of agnès b.'s DNA, the café also aims to be zero plastic, using paper and recycled materials as much as possible.
The Ginza store cafe will also offer limited-edition items created in collaboration with partners within Japan.
Ginza Kikuyasha × agnès b. “Fukiyori”
Introducing "Fukiyose," our first collaboration original confection. A small, round white tin is filled with white fu-yaki (baked wheat gluten), star-shaped unpei (a type of sweet), and rakugan (a type of Japanese confection) adorned with the character for chrysanthemum. A matcha-colored fan and konpeito (sugar candy) represent Japanese aesthetics and the joy of shopping in Ginza. This original tin, exclusive to the agnès b. Matsuya Ginza store, comes wrapped in a furoshiki-style cloth made from embroidered cotton fabric. A perfect souvenir! (¥4,320)
KOTOSHINA "Premium Matcha"
From KOTOSHINA, a popular Kyoto-based brand at agnès b. cafes, comes the "Organic Premium Matcha" (11,340 yen), available exclusively at the Ginza store. The cafe also offers it as part of a set with "Fukiyose" for eat-in customers.
Furthermore, the madeleines available in-store also use KOTOSHINA's organic matcha.
KINTO Tumbler New Release
A new design featuring "La jeune fille qui regarde la mer" (The girl watching the sea), which is also used in agnès b.'s collection items and shop designs, is now available for pre-sale at the Ginza store. (¥5,390)
・SCREAM × agnès b. "b. Cool!! Ice Cream" Limited Edition Flavor <br />From the collaboration ice cream with SCREAM that has been available at agnès b. cafes since this summer, the "Japanese Black Tea and Cassis" flavor will be sold exclusively at the Ginza store. (770 yen)
・Apron
The aprons worn by the cafe staff at our Ginza store also feature the tag "La jeune fille qui regarde la mer" (The girl watching the sea). These aprons will also be available for purchase (8,800 yen).
"Photo Print" imbued with Agnès's perspective
Drawing deep inspiration from her immediate surroundings and photographs, Agnès has been using her own photographs as a canvas for expression on clothing since 1996. You can experience Agnès's unique perspective on photography—from her own garden and the beaches where she spent her vacations to real street scenes and nighttime landscapes—both in her collection pieces and in the spaces she creates.
■ Exclusive items and experiences only available at the agnès b. Matsuya Ginza store
Ginza Store Exclusive Products <br />To coincide with the opening of our new flagship store, the Ginza store will offer exclusive and pre-release products.
City Collection
A new T-shirt and tote bag have been added to the series featuring the names of cities associated with agnès b., such as Paris and Marseille, to commemorate the opening of the Ginza store. The items feature the agnès b. logo and handwritten "GINZA!!" lettering. (T-shirt: ¥11,000, Tote bag: ¥14,850)
Photo Print -Paris to Tokyo-
Featuring photographs taken by Agnès herself, the coats are adorned with images of Parisian nightscapes and Tokyo street graffiti on the entire lining. Made from a lightweight, flowing outer fabric, they can be worn as a light jacket or buttoned up and worn like a dress. (¥110,000 each)
agnès b. JEANS -Eau de Javel-
Workwear is one of agnès b.'s creative roots. Among them, "agnès b. JEANS" are authentic items made with selvedge denim from Kojima, Okayama Prefecture. This time, the Ginza store will be exclusively selling denim jackets and denim pants with "Eau de Javel" (bleaching) processing. (Jacket: 693,000 yen, Pants: 55,000 yen)
Les Objets Trouvés d'Agnès -Special Selection for GINZA-
From seashells, stones, leaves, flowers, and fragments of broken vases and tableware that Agnès has found and collected since childhood, she creates one-of-a-kind jewelry. This unique and poetic project has captivated jewelry designer Constance Maure, who has brought to life rings, pendants, earrings, and brooches. To commemorate the opening of our Ginza store, we are offering a specially selected collection from this series, which invites you into a part of Agnès's personal story. (¥42,900 – ¥129,800)
"My b. style" – In-store browsing style content
This is an interactive experience where you explore the store, searching for QR codes placed throughout the space, collecting items, and completing a single outfit.
Each QR code introduces iconic agnès b. items, including the cardigan press, and the stories behind them. By collecting each item as "pieces that make up agnès b.," you can experience the world of agnès b. as you explore the store.
Collect all the pieces to complete a single outfit. The finished visual can be downloaded as a smartphone wallpaper.
Audio guide "agnès b. Ginza Walks"
"agnès b. Ginza Walks" explores the charm of Ginza from the perspectives of three individuals with diverse backgrounds. They walk through Ginza, introducing places, people, food, culture, and the stories behind them. This content discovers the "pieces" that make up the city of Ginza through each person's unique sensibility and words.
By watching the story, you can receive tickets redeemable at the cafe and enter a raffle for other gifts.
■Store Information <br />Agnès b. Matsuya Ginza Store
Opening on Friday, October 9, 2026. Address: 1F, Ginza Namiki-dori Building, 2-3-6 Ginza, Chuo-ku, Tokyo. Business Hours: 11:00 AM – 8:00 PM (Closes at 7:30 PM on Sundays or the last day of consecutive holidays).
Phone number: 03-3535-8660
>>Click here for more details
*All product prices include tax.
About Agnès b.
A Parisian brand that represents French casual style. Unbound by trends, its clothing, imbued with esprit and a focus on comfort and cutting, has been loved by people all over the world for a long time.
Agnès b. has deep ties to art, film, and music, and is actively involved in social activities through fashion, as well as environmental protection activities, including supporting the ocean exploration vessel Tara.
agnès b. Official Online Boutique: https://www.agnesb.co.jp
■Reader Inquiries: Agnès b. TEL: 0120-744800
From the press release of Agnès b. Japan Co., Ltd.
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