Announcing the first details including the entire schedule of fashion show events set in Marunouchi, Ginza, and Shibuya! Terry Ito, Ai Tominaga, Yuriyan Retriever, and Kemio are appointed as ambassadors.
The Fashion Festa Executive Committee, made up of the Tokyo Metropolitan Government and fashion and apparel-related organizations, is an event that anyone can participate in, with the aim of creating an atmosphere of enjoying fashion and apparel throughout the city and revitalizing the industry. “TOKYO FASHION CROSSING” will be held anew. From Friday, November 3rd, 2023 (holiday) to Monday, November 6th, 2023, we are preparing various projects including a fashion show in the three areas of Marunouchi, Ginza, and Shibuya. We would like to inform you of detailed information such as the overall schedule and ambassadors.
Approximately 100 brands will participate in this event, and a fashion show will be held in Marunouchi, Ginza, and Shibuya, where you can experience the culture of each city. In addition, we offer a variety of opportunities to experience Tokyo fashion, including events where you can experience traditional Japanese culture through fashion, exhibitions of works fused with art, pop-up shops open to all participants, and flea markets run by Tokyo residents. We have it ready. Additionally, we are planning to hold a cross-talk show inviting people who are active in a variety of fields, including the event's ambassadors, fashion designers, models, and artists.
・Terry Ito, Ai Tominaga, Yuriyan Retriever, and kemio are appointed as ambassadors.
The four ambassadors are Terry Ito, Ai Tominaga, Yuriyan Retriever, and Kemio. She will also appear as a model in fashion shows held in three areas: Marunouchi, Ginza, and Shibuya. Our diverse range of ambassadors will share the appeal of Tokyo fashion with a wide range of age groups through fashion and culture, incorporating their own perspectives.
・First detailed information on “TOKYO FASHION CROSSING”
〈Event overview〉
Event name: “TOKYO FASHION CROSSING”
Event period: November 3rd (Friday/Holiday) to November 6th (Monday), 2023
Event area: Marunouchi, Ginza, Shibuya Official website URL: https://tokyofashioncrossing.com/
Official SNS URL:
Instagram https://www.instagram.com/tfc__tokyo/
X (old Twitter) https://twitter.com/tfc__tokyo
<Event concept>
TOKYO FASHION CROSSING
Freedom in Shibuya. The formality of Ginza. The vitality of Marunouchi.
This is a place where the stories of each city and fashion intersect.
History, music, art, technology, and all kinds of culture are mixed together,
Styles that can't be found anywhere else in the world continue to be created.
Come and witness this fashion miracle.
Everyone who gathers in the city is a witness.
2023, TOKYO
Everything in this town, front row
< Event schedule >
・〈City Fashion Show Details〉
Marunouchi Area <br />Marunouchi is a vibrant Japanese terminal. With the theme of diversity, this show represents a fashion city that is open to everyone. The runway will be decorated in collaboration with Heralbony, an organization that promotes works by artists with intellectual disabilities, and a variety of models, including people with disabilities and LGBTQ people, will appear in the show.
Name: WORLD CROSSING FASHION SHOW
Date and time: 11/3 (Friday/Holiday)
Venue: Marunouchi Nakadori
Comment from Takaya Matsuda, CEO of Heralbony Co., Ltd. <br />The people behind Heralbony's business are writers with disabilities.
What is important here is not that we are "dependent" but that we are actively "dependent."
A world in which the traditional support structure has been reversed will challenge capitalism, which is based on the assumption that people are able-bodied.
We believe that a fashion show in which artists with disabilities and models with disabilities are active in a normal way will lead to the creation of a society and culture that affirms “the way things are'' rather than a society that affirms the “normal''.
Heralbony Co., Ltd. Artist Ikumi Comments <br />I'm nervous but happy.
Other contents・NEO TOKYO CULTURE POP-UP
(POP UP SHOP that embodies modern Japanese culture)
・THE CROSS TALK MARUNOUCHI
(Talk show of celebrities related to fashion)
・THROWBACK RUNWAY
(Closing exhibition held at an international forum)
Ginza Area <br />Ginza is a place of tradition and formality. Disseminating Japanese traditional culture, entertainment and fashion. Keita Maruyama, one of Japan's leading designers, will be participating in the planning and implementation of the show.
Name: TOKYO GINZA It's Show Time!!!
Date and time: 11/5 (Sun)
Venue: Ginza Matsuya Street
Designer Keita Maruyama's comment <br />Shibuya, Marunouchi, Ginza,, TOKYO has a variety of scenery.
And it is the power of fashion that creates the "color" of each city.
Tokyo is the only city in the world where the colors change so much from city to city. Among them, I will be participating in a SHOW in Ginza with the theme of "tradition".
I was born and raised in Tokyo, and Ginza is my dream city.
Kabuki, Mobomoga, Ginbura… We connect tradition and the present through fashion.
I♡Fashion!!
I♡TOKYO!!
Other contents・THE CROSS TALK GINZA＆POP-UP SHOP
(Talk show and sales event with celebrities related to fashion)
・FASHION BUSINESS CROSSING
(Exhibition & business meeting connecting with various fashion brands)
・TRY! JAPANESE TRADITION
(An event where you can experience tradition, such as dyeing and weaving experiences)
・FASHION × SUSTAINABILITY EXHIBITION
(Exhibition to learn about the current state of sustainability in the fashion and apparel industry)
Shibuya Area <br />Shibuya is a city of freedom and youth. The show expresses the style of Shibuya's "art," "culture," "music," and "fashion." In collaboration with the art project "MEET YOUR ART," the venue will be decorated with artwork created by MATTER, which continues to disseminate new art movements.
Name: FASHION HISTORY LIVE (1980's – 2023)
Date and time: 11/4 (Sat)
Venue: Shibuya Parco
MATTER Comment <br />This time, as MATTER, I was involved in the design of a part of the fashion show and the exhibition at WITH HARAJUKU. With the theme of "CROSSING", we created the design and exhibition space together with various artists related to MATTER. We hope that people will interact across generations and genres, and that new encounters and discoveries will be born.
Other contents・OPENING PRESENTATION
(Participatory opening event explaining the highlights of the event)
・FASHION MEETS ART
(An exhibition that combines fashion history and contemporary art)
・SUSTAINABLE FLEA MARKET & BIG BARGAIN
(Flea market and special bargains that anyone can participate in)
Tokyo International Forum Lobby Gallery <br /> An international convention center located in Marunouchi that represents Tokyo. The mixed-coordination show, which incorporates suit brands, proposed a new business style. Shinpei Yamagishi, who works on the fashion brand “BED jw FORD,'' and others will participate in the planning and execution of the show.
Name: CLOSING FASHION SHOW
Date and time: November 6th (Monday)
Venue: Tokyo International Forum
・Collaboration with FamilyMart
In collaboration with FamilyMart, which develops an original brand of "convenience wear," in addition to exhibiting at this event, we collaborated with the event "FamilyMart FEST." (hereinafter referred to as "FamiFest") sponsored by FamilyMart to be held on November 30th (Thursday). We will also carry out a campaign.
① “TOKYO FASHION CROSSING” Stamp Rally From among those who participated in the “TOKYO FASHION CROSSING” digital stamp rally and met the application conditions, 100 people in 50 groups will be invited to FamiFest.
② 100 people in 50 groups will be invited to FamiFest by lottery from among those who follow the official X (formerly Twitter) account of the SNS gift campaign “TOKYO FASSHION CROSSING” and repost the corresponding post.
〈FamilyMart Fes Overview〉
A challenge presentation event to showcase FamilyMart's various "challenges". FamilyMart's original brand “Convenience Wear'' will host the convenience store industry's first fashion show, as well as unveil new products in line with its future vision.
Name: FamilyMart FEST.
Date and time: 11/30 (Thursday)
Venue: National Yoyogi Stadium Second Gymnasium
■Sponsor/cooperating organizations
<Sponsor>
Fashion Festa Executive Committee
(constituent organizations)
Tokyo Japan Apparel and Fashion Industry Association Japan Shopping Center Association Japan Department Store Association Japan Fashion Week Promotion Organization
(Advisory Board)
Mitsubishi Estate Co., Ltd. (Marunouchi area)
Matsuya Co., Ltd. (Ginza area)
Tokyu Corporation (Shibuya area)
<Main cooperating organizations>
Bunka Gakuen Ginza Motoji Shibuya Fashion Week Executive Committee
FASHION REVOLUTION JAPAN
FamilyMart Co., Ltd. Heralbony Co., Ltd.
MEET YOUR ART
[TOKYO FASHION CROSSING PR Secretariat] From the press release
<Past related articles>
Announcement of the ATELIER MUJI exhibition "Tracing the origin of materials: 'Ferry boat – Karamushi's work'"