[Tokyo Midtown Hibiya] “HIBIYA BLOSSOM 2024” is an event where you can feel sustainable in Hibiya, a spring filled with art and flowers. Period: March 20th (Wednesday/Holiday) to April 14th (Sunday), 2024

Introducing a huge flower art decorated with "artificial flowers" made from recycled plastic bottles! Fresh flowers used in the exhibition will be distributed free of charge in bouquets.

At Tokyo Midtown Hibiya, from March 20th (Wednesday/holiday) to April 14th (Sunday), 2024, the event "HIBIYA BLOSSOM" will be held to celebrate the arrival of spring in Hibiya, a city decorated with colorful flowers and art. Blossom) 2024” will be held.

This year's theme is "Art & Flowers". This year, "HIBIYA BLOSSOM" incorporates a sustainable perspective, and the main art piece is "Blossom Garden ~ Botanical Sculpture ~" which uses artificial flowers that are made from environmentally friendly materials but are close to reality, and has been sublimated as a gigantic piece of art. ” expanded. Once inside the dome, you can enjoy an “immersive experience'' surrounded by colorful flowers. Art and benches created by a fusion of fresh flowers and artificial flowers will also appear around the main art. During the period, we will hold a “Floral Gift'' campaign in which fresh flowers used in “Blossom Garden'' will be made into small bouquets and distributed free of charge so that you can express your gratitude and enjoy the flowers to the last. This is an event where you can experience the arrival of spring through flower art while creating an opportunity to think about possible societies.

"HIBIYA BLOSSOM 2024" main visual

(Top left) "Flower Dome", (Bottom left) Interior view, (Right) Spring menu image

◆◆Key points of this release◆◆

✔The main art of “Blossom Garden ~Plant Sculpture~” is a huge “Flower Dome” approximately 4m tall
About 70% of the artificial flowers used are recycled plastic bottles.The large decoration measures approximately 4m in height and 9m in width . You can enjoy an “immersive experience'' when you enter the flower dome!
・360-degree experiential decoration that can be enjoyed from the street and from the 2nd and 3rd floors of the building. At night, it becomes even more magical when lit up .

✔Some of the fresh flowers used for decoration will be upcycled and distributed free of charge to customers as “Floral Gifts” with a new shine.

✔To celebrate the arrival of spring, a limited-time spring menu that is gorgeous to the eye is also available.

① Hibiya Step Plaza “Blossom Garden ~Plant Sculpture~”

■Uses 70% recycled plastic bottles! "Flower Dome" is decorated with delicate and beautiful artificial flowers.

“Flower Dome” interior image

"Flower Dome," which is decorated with colorful flowers that decorate the main feature of "Blossom Garden ~ Plant Sculpture ~," is a sustainable flower dome that uses artificial flowers*1 that are approximately 70% made from recycled plastic bottles. It's a work of art. The flower dome is a participatory sculpture, with unique colors woven from different types of plants that can only be realized with artificial flowers.As you enter the dome, which is approximately 4m high and 9m wide, A world filled with spring, surrounded entirely by beautiful flowers, opens up, allowing you to have an “immersive experience'' that feels like stepping into art. There is also a fantastic illumination at night. High-quality and environmentally friendly flowers decorate Hibiya Step Plaza in spring.
*1 Some of the flower materials are also made of plastic.

"Flower Dome" exterior image (daytime)

"Flower Dome" exterior image (night)

Stairs light up image

■Characteristics of the artificial flowers used this time<br />Currently, 86.9%*2 of plastic bottles are reused in Japan, making us a world leader in recycling plastic bottles. Approximately 70% of the artificial flowers used this time are made from sustainable materials such as recycled plastic bottles, and each artificial flower uses approximately 50*3 recycled plastic bottles. Because they have the realism of flowers and can be used over and over again, they are attracting attention from around the world as a more sustainable flower.

*2 Excerpt from "PET Bottle Recycling Annual Report 2023" *3 Converted based on 500ml size PET bottle. Used only on the flower neck. This indicates the number of roses used, and the number of roses used varies depending on the type of flower.

“Blossom Garden ~Plant Sculpture~” Event Overview <br /> Location: Tokyo Midtown Hibiya Hibiya Step Plaza Period: March 20th (Wednesday/Holiday) to April 14th (Sunday), 2024
Sponsor: Tokyo Midtown Hibiya Cooperation: Hibiya Area Management General Incorporated Association Lighting hours: 16:00-23:00 (planned)

② “Floral Gift”

During the period, on weekends starting on March 29th (Friday), which marks the 6th anniversary of the opening, fresh flowers used in parts of the plaza and stairs will be upcycled and made into small bouquets and distributed to customers as "Floral Gifts". To do. We take care of fresh flowers until they are finished arranging, and we strive to be environmentally friendly by allowing you to enjoy them until the very end.
Location: Tokyo Midtown Hibiya, in front of the main entrance Dates: March 24th (Sunday), March 29th (Friday), April 7th (Sunday), April 14th (Sunday), 2024
Time: 11:00~ *Ends as soon as it runs out Organizer: Tokyo Midtown Hibiya

"Floral Gift" image

~To prevent flower loss. An initiative to breathe new brilliance into beautiful flowers that are otherwise thrown away.

Flowers that are still blooming beautifully end up being discarded because they are of substandard quality or size during shipping, remain unsold at flower shops, or are used as decorations at event venues and ceremonies. It's called "Flower Loss". In recent years, sustainable efforts to keep these flowers alive by upcycling these stranded flowers and giving them a new shine have been attracting attention.

[Flower design charge]
Head of the Flower Artisan Group July Flower Dan Kota Mochizuki is the director of the Flower Artisan Group July Flower Garden. Studied under a world-famous flower artist for 10 years, then became independent. Since 2021, she has been working in the fashion and luxury fields, including decorations and advertising shoots for high-end brands, and also runs a fully custom-made flower shop in Tokyo. “Hanasho Group July Kadan'' is focusing on flower loss activities, and also upcycles “discarded plants'' and produces artificial flowers using recycled materials, and creates hybrid designs of fresh flowers and artificial flowers. He is good at it.

③Limited sweets and drinks that let you enjoy the arrival of spring are also available!

At Tokyo Midtown Hibiya, you can enjoy colorful gourmet food inspired by the arrival of spring. We also have special limited-time and limited-quantity menus that are gorgeous to the eye, and you can enjoy the exciting spring time with colorful sweets and drinks that you can only taste now.

Japanese Monburan Sakura 2,530 yen *Limited quantity Hayashiya Shinbei (2F)
A dish packed with spring in one dish, combining homemade cherry blossom Mont Blanc cream with matcha and Domyoji. A spring monburan where you can enjoy the flavor of cherry blossoms, the flavor of stone-ground matcha, and the colors of cherry blossom and green.

Sakura float cocktail 880 yen *Dinner time only corner (3F, HIBIYA CENTRAL MARKET)
A spring-like drink made with a cocktail made with cherry syrup topped with ice cream float and salted cherry blossoms.

*All prices include tax *Offer period: March 19th (Tuesday) to April 14th (Sunday)

[Area information] Events in the Hibiya area where you can enjoy spring walking around town through flowers and art

①Hibiya Park

“HIBIYA BLOSSOM in Hibiya Park” will appear at Hibiya Park in conjunction with “HIBIYA BLOSSOM 2024”! Spring-colored tulips are in full bloom in the flower beds in front of Hibiya Park's large fountain and in the first flower bed.

Title: HIBIYA BLOSSOM in Hibiya Park
Location: Hibiya Park Flower bed in front of the large fountain, No. 1 flower bed, etc. Implementation period: March 20, 2024 (Wednesday/holiday) to early April *Location and period vary depending on flowering status Sponsor: Tokyo Metropolitan Park Association

②Naka district of Uchisaiwaicho 1-chome block (in front of Hibiya U-1 building underground demolition construction site)

A temporary construction fence designed by Hisashi Eguchi, which attracted many visitors at the illustration exhibition "Tokyo Kanojo" held at Tokyo Midtown Hibiya in the spring of 2023, is currently on display. The dynamic women drawn by Mr. Eguchi brighten up the construction site.

Location: Naka district of Uchisaiwaicho 1-chome block (in front of Hibiya U-1 building basement demolition construction site)
Posting period: Posting now – Fall 2024 (planned)
Sponsor: Mitsui Fudosan Co., Ltd.
URL: https://www.mitsuifudosan.co.jp/letter/240208_02/

About the Mitsui Fudosan Group's contribution to SDGs
Based on the philosophies of "coexistence and coexistence," "linking diverse values," and "realizing a sustainable society," the Mitsui Fudosan Group aims to create a society where both people and the earth are enriched. We promote business with an awareness of (S) and governance (G), that is, ESG management. We believe that by further accelerating our group's ESG management, we will be able to make a significant contribution to realizing "Society 5.0" advocated by the Japanese government and achieving the "SDGs." In addition, in November 2021, we formulated the following group guidelines regarding "realizing a decarbonized society" and "promoting diversity and inclusion," and in March 2023, regarding "biodiversity." Our group will continue to work towards solving social issues through urban development.

[Tokyo Midtown Hibiya] From the press release

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