A unique store, including the new brand "Beurre Vérité" that offers traditional French baked goods, is now OPEN!
Tokyo Midtown Hibiya will open three new stores in sequence from March 2024.
Based on the facility concept of “THE PREMIUM TIME, HIBIYA'', it is the center of Japan that welcomes the world, a sacred place of entertainment that attracts adults, and a luxurious space for those who know the real thing as a symbol of this city that continues to shine. Tokyo Midtown Hibiya will celebrate its 6th anniversary on March 29th (Friday). According to our research, the number of women in their 20s and 30s visiting our stores has been on the rise in recent years, and in the hope that these customers will also feel new appeal, we are opening three new stores and opening two more stores this spring. We will renew it.
The new store includes the reward and gift shop “Beurre Vérité'' with a selection of traditional French baked goods, “Feiler'', a lifestyle brand that sells handkerchiefs and bags made of German chenille, and “Lindor'', a brand with smooth lips. Lindt Chocolat Boutique, a premium chocolate brand from Switzerland known for “Lindt Chocolat Boutique'', will appear. In addition, during April, "LEXUS MEETS…", which has been closed for renovations since September 2023, will be redesigned as a place where you can enjoy Japanese sweets and meals during the day and night, and HIBIYA FOOD HALL on the first basement floor will be open. The popular store will reopen and change its name to "BOSTON Seafood Place."
(From left) Beurre Vérité, Feiler, Lindt Chocolat Boutique
・Highlights of the new store
✔Opening on Thursday, April 4th! Beurre Vérité / B1F┗A new brand offering traditional French baked goods with the luxurious aroma of French fermented butter.
✔Opening on Wednesday, March 27th! FEILER / 2nd floor ┗A lifestyle brand featuring beautiful color patterns and gentle textures, created with ingenuity and ingenuity in chenille weaving, a traditional craft fabric from the Bavaria region of Germany.
✔Opening on Friday, March 8th! Lindt Chocolat Boutique / B1F ┗A premium chocolate brand from Switzerland known for its smooth melt-in-the-mouth "Lindall"
・HIBIYA BLOSSOM 2024
＼Starting tomorrow, March 20th (Wednesday/Holiday)! / “HIBIYA BLOSSOM 2024”, a spring event with the theme of art and flowers, will start from March 20th (Wednesday, holiday). Please come and visit us.
“Blossom Garden ~Plant Sculpture~”
・3 unique stores are now open!
<Open on April 4th! ＞
A “new brand” of rewards and gifts featuring traditional French baked goods is now available in Hibiya
Beurre Vérité
brand logo
Brand Logo While carefully considering gifts for important occasions in private and business situations, we have a selection of products that convey the “careful consideration'' you give to the recipient. The calming interior of the store is reminiscent of the courtyard of the Palais Royal in Paris, and the luxurious scent of fermented butter from France permeates through the air, making it the perfect place to treat yourself or consider a gift for a loved one. This is a gift shop. The aroma of financiers that continue to bake in front of your eyes will stimulate your five senses and invite you to become a “gift specialist.''
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【store information】
Opening date: Thursday, April 4th
Genre: Western confectionery/baked confectionery Floor: Basement 1st floor Business hours: 11:00-20:00
<Open on March 27th! ＞
German traditional craft chenille lifestyle brand
failer
brand logo
Brand Logo Feiler (Hohenberg, Germany / Founded in 1948) is a lifestyle brand that uses chenille, a traditional craft fabric from the Bavaria region of Germany, and is known for its beautiful color patterns and gentle texture. We offer a wide range of products that brighten your daily life, and continue to be loved by generations and timeless people. Our brand message, “The heart can always dance.'' embodies our desire to bring color to the lives of many people through “driving sensibilities.''
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【store information】
Opening date: March 27th (Wednesday)
Genre: Lifestyle miscellaneous goods Floor: 2nd floor Business hours: 11:00-20:00
<Open on March 8th! ＞
A premium chocolate brand from Switzerland that is loved all over the world.
Lindt Chocolat Boutique
brand logo
Brand Logo Founded in Switzerland in 1845, this premium chocolate brand is loved in more than 120 countries around the world. The most popular item, Lindor, is a double-layered chocolate, and when you break the outer chocolate shell, the extremely smooth filling melts from the inside. The moment you taste the smooth chocolate in your mouth is truly a moment of bliss. At Lindt directly managed stores, you can enjoy PICK & MIX, where you can purchase your favorite flavor from a wide variety of chocolates, including Lindor, sold by weight. In addition, we also carry a wide variety of gift items tailored to the season and purpose.
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【store information】
Opening date: March 8th (Friday)
Genre: Chocolate Floor: Basement 1st floor Business hours: 11:00-20:00
・Popular stores are reopened!
Renovated into a place where you can relax day and night
LEXUS MEETS…
brand logo
"LEXUS MEETS…", which has been closed since September 2023 for renovations, will reopen in April with a new look as a place where you can enjoy Japanese sweets and meals during the day and night.
【store information】
Opening date: April Genre: Cafe/Test Drive Floor: 1st floor
Seafood restaurant where you can enjoy wine and seafood
BOSTON Seafood Place
brand logo
A seafood menu where you can enjoy a seafood menu such as the "Seafood Platter" prepared from fresh shrimp, crab, scallops, etc., and the "Seafood Combo" where several types of seafood are cooked with sauce, paired with wine carefully selected by a sommelier. It's a restaurant.
【store information】
Opening date: March 1st (Friday)
Genre: Seafood Floor: Basement 1st floor
・Held from March 20th (Wednesday/Holiday)! Spring event filled with art and flowers
HIBIYA BLOSSOM 2024
① “Blossom Garden ~ Plant Sculpture ~” photogenic both day and night
HIBIYA BLOSSOM 2024 has become an annual event. This year's theme is "Art & Flowers". This year, we adopted a sustainable perspective and developed the work “Blossom Garden ~ Plant Sculpture ~'', which uses environmentally friendly materials but realistic artificial flowers as the main art, and sublimates it into a gigantic piece of art. When you enter the "Flower Dome" in the center of the plaza, you can enjoy an "immersive experience" surrounded by colorful flowers. The staircase will also be decorated with artificial flowers and fresh flowers, and a giant 3m neon sign in vivid colors will decorate the streets of Hibiya from day to night.
“Blossom Garden ~Plant Sculpture~”
“Blossom Garden ~Plant Sculpture~” Event Overview <br />Period: March 20, 2024 (Wednesday/Holiday) – April 14, 2024 (Sunday)
Lighting hours: 16:00-23:00 (Flower Dome), ~23:00 (stairs)
Location: Tokyo Midtown Hibiya Hibiya Step Plaza Organizer: Tokyo Midtown Hibiya Cooperation: Hibiya Area Management General Incorporated Association
“Flower Dome” exterior
② “Floral Gift” where fresh flowers are upcycled and delivered to customers.
During the period, we will hold a “Floral Gift'' campaign in which fresh flowers used in “Blossom Garden'' will be made into small bouquets and distributed free of charge so that you can express your gratitude and enjoy the flowers to the last. This is an event where you can experience the arrival of spring through flower art while creating an opportunity to think about possible societies.
“Floral Gift” event overview <br />Period: March 24th (Sunday), March 29th (Friday), April 7th (Sunday), April 14th (Sunday), 2024
Time: 11:00~ *Ends as soon as it runs out Location: In front of the main entrance of Tokyo Midtown Hibiya Sponsored by: Tokyo Midtown Hibiya
[Tokyo Midtown Hibiya] From the press release
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