Minimal – Bean to Bar Chocolate -, a Japanese specialty chocolate store developed by βace Inc., will hold its first pop-up at Patisserie Minimal Soshigaya Okura, a chocolate patisserie that opened in 2023, for a limited time from Wednesday, June 5th to Tuesday, June 11th, 2024 at Ginza Mitsukoshi in Tokyo.
"Patisserie Minimal Soshigaya Okura" sells limited edition new products and signature items at its first pop-up
Patisserie Minimal Soshigaya Okura is a chocolate patisserie run by the specialty chocolate brand Minimal, which expresses the charm of cacao through baked goods, cakes, and assiette desserts.
At this first-ever POP UP, our chefs will be baking exclusive baked goods on the spot that are usually only available at Patisserie Minimal Soshigaya Okura.
In addition to the popular chocolate financiers and galettes, we will also be selling the "Arhuaco Chocolate Financier," a new product available only at this event, made with gold medal-winning chocolate that won second place in the world, and the signature chocolate bread, "Minimal "The DAY"."
Take this opportunity to enjoy baked goods that are usually only available at Patisserie Minimal Soshigaya Okura.
Event Outline
[Dates] Wednesday, June 5th to Tuesday, June 11th, 2024
[Venue] Ginza Sweets Park I, Ginza Mitsukoshi Main Building, 2nd basement floor
Address: 4-6-16 Ginza, Chuo-ku, Tokyo 104-8212
[Business hours] 10:00 am – 8:00 pm
Chef Okuno will be selling the new "Arhuaco Chocolate Financier" baked exclusively at the POP UP, as well as his signature "Minimal "The DAY"
・"Arhuaco Chocolate Financier" made with the world's second-place gold medal-winning chocolate
This new product is available exclusively at this POP UP: a popular financier from "Patisserie Minimal Soshigaya Okura" topped with "Arhuaco" chocolate, which won a gold medal (overall winner in Asia and second place in the world) at an international chocolate competition.
"'Arhuaco" is a single-origin chocolate made using only rare cocoa beans from the Arhuaco people of Colombia, and features a cacao-derived fruity flavor similar to grape jam.
It has received numerous awards, including the gold medal in the Rough ground Plain/Origin bars category at the 2019 International Chocolate Awards (ICA) World Championships, the overall championship at the 2023 Asian Championships, and second place in the world in the same year, and its taste is recognized worldwide.
Price: 'Arhuaco Chocolate Financier / 400 yen (tax included)
・Signature product, "Minimal "The Day"" (chocolate bread) packed with the chef's experience
Chef Okuno of Patisserie Minimal Soshigaya-Okura is a former baker. Combining his experience as a baker with his experience at Minimal, he has created a one-of-a-kind chocolate cream bread that pursues the perfect combination of chocolate and bread. A rich and plump chocolate custard cream is wrapped in brioche dough, which is then filled with another type of chocolate custard cream with a different texture, creating a two-layered treat.
The product name "The Day" means "the best day," and is intended to convey the hope that "eating this bread will make your day the best it can be."
Price: Minimal “The Day” / 440 yen (tax included)
Product line-up
- 'Arhuaco Chocolate Financier / 400 yen
- Financier/350 yen
- Chocolate Financier/370 yen
- Pulp Financier/370 yen
- Minimal “The DAY” / 440 yen
- Basque Chocolate Gateau / 450 yen
- Galette Bretonne / 420 yen
- Chocolate sandwich cookie/2,160 yen
- Chocolate Langue de Chat / 3,240 yen
- Almond chocolate/1,320 yen
*1. Limited items only available at this POP UP. 2.~7. Limited items usually only available at the Soshigaya Okura store. *Details of each product are listed later in this press release. *All prices include tax.
From Chef Okuno
This will be the first time that "Patisserie Minimal Soshigaya Okura" will open a store at the event. We plan to offer many products that can usually only be eaten at the store. We will also have a limited edition product specially prepared for this occasion: financiers topped with Al Aco, a chocolate that won second place in the world at an international chocolate contest.
I think that many customers will be learning about Minimal for the first time, so I hope that more people will enjoy it. I will also be at the event baking the products, so I am looking forward to meeting customers in person.
Sales Event Team/On-site Manager Ando
This will be Patisserie Minimal's first store opening, and Chef Okuno and other staff who are usually in the workshop at the Soshigaya-Okura store will be baking baked goods on the sales floor, making it a very lively event.
This will be the first time that financiers baked on-site will be offered outside the patisserie at the Soshigaya-Okura store, so even the pastry chefs who normally don't work in the sales area seem to be looking forward to it.
We will do our best to prepare the event so that even customers who are unable to visit our stores can enjoy it, so please stop by.
Product details
・'Arhuaco Chocolate Financier/400 yen
This new product is only available at this POP UP and is made by drizzling "Arhuaco" chocolate, which won a gold medal at an international chocolate competition (won the Asian championship and second in the world), on the popular financiers from "Patisserie Minimal Soshigaya Okura."
・Chocolate Financier/370 yen
We used a lot of chocolate to ensure that you can fully enjoy the rich flavor of cacao. The aroma spreads even more when you bite into the chocolate chips.
・Financier/350 yen
Precisely because it is simple, we pursued a balance between the aroma of butter and the flavors of almonds and honey, aiming for a taste that you will want to eat again and again on a daily basis.
・Pulp Financier/370 yen
We squeezed cacao pulp jam onto plain financiers. Please enjoy the combination of the buttery financiers and the sweet and sour cacao pulp.
・Minimal “The DAY” / 440 yen
This two-layered chocolate cream bun is the product of Chef Okuno's experience as a former baker. Rich, dense chocolate custard cream is wrapped in brioche dough, which is then filled with another type of thick, gooey chocolate custard cream with a different texture, creating a two-layered bun.
・Gâteau Basque Chocolate/450 yen
A generous amount of dark chocolate ganache is sandwiched between crunchy galette dough and baked. Enjoy the rich taste and aroma of chocolate, as well as the crunchy texture.
・Galette Bretonne/420 yen
We strive to achieve a perfect balance between the crispy texture and the crumbly texture, the buttery flavor, and the sweet aroma of rum. For the special flavoring, we use "Flor de Caña," a rum from Nicaragua, Central America.
・Chocolate sandwich cookie/2,160 yen
Chocolate that expresses the unique flavors of nuts, fruits, and cacao is sandwiched between crispy cookies. Even first-time customers can easily see the difference in the taste of the cacao, and the individually wrapped cookies make them perfect gifts.
・Chocolate Langue de Chat/3,240 yen
This cookie tin is filled with 27 langue de chat cookies made with single-origin chocolate made from cocoa beans from Ghana.
After careful consideration of the compatibility between langue de chat and chocolate, we created this original chocolate starting from cacao beans.
・Almond chocolate/1,320 yen
Among Minimal's chocolates, this one has a high cocoa concentration of 80%. The sweetness of the almonds and the bitterness of the chocolate combine with each bite to create a satisfying, aromatic treat.
With an exquisite balance of the sweetness of almonds and the pleasant bitterness of chocolate, it can be enjoyed in a wide range of situations, such as as a snack or as an accompaniment to alcoholic drinks.
– "Minimal" is a team of cacao and chocolate artisans, including chocolatiers and pastry chefs.
At Minimal, artisans visit cacao-producing regions around the world and handcraft each chocolate from high-quality cacao beans. With a sincere commitment to the original principle of "making chocolates with care and simplicity, using the finest ingredients to bring out the maximum aroma," pastry chefs, chocolatiers, and other artisans who have honed their skills at star-ranked restaurants and top patisseries both in Japan and abroad work hard together as a team to create Minimal's chocolates and sweets.
We conduct research and lectures on the fermentation and drying of the cacao, the raw material, locally, and develop flavors that are high quality and priced together with cacao farmers. We aim to achieve sustainable economic independence for the cacao industry, which still has traces of plantations, and provide technical support and conduct fair and ethical transactions. In 2019, we conducted a survey of cacao in Nicaragua as part of a JICA ODA project.
Thanks to our unique manufacturing method and our philosophy of "minimizing" to make the most of the ingredients, we have won 89 awards for 8 consecutive years at international tasting competitions. We are faithful to the basics, but at the same time, we use free-thinking that is not bound by tradition or method to add color to your life, and we would like to deliver "chocolate that stays in your heart" that will make you want to eat it again and again.
Minimal Store Information
There is also a cafe space where you can enjoy coffee, chocolate, parfaits, and more.
■Minimal Tomigaya Main Store Address: 1F 2-1-9 Tomigaya, Shibuya-ku, Tokyo
Access: 6 minutes walk from Yoyogi-Hachiman Station on the Odakyu Line or Yoyogi-Koen Station on the Tokyo Metro Chiyoda Line Business hours: 11:30-19:00 (last order 18:30) No closing days
■Minimal The Baking Yoyogi-Uehara Address: 1-34-5 Uehara, Shibuya-ku, Tokyo
Access: 2 minutes walk from Yoyogi-Uehara Station on all lines Business hours: 11:00-19:00 No closing days
■Patisserie Minimal Soshigaya Okura Address: 8-8-24 Kinuta, Setagaya-ku, Tokyo
Access: 3-minute walk from the south exit of Soshigaya-Okura Station on the Odakyu Line Business hours: 10:00-18:00, irregular holidays *Announcements will be posted on the official website and social media
■Minimal The Specialty Azabudai Hills Address: Azabudai Hills Garden Plaza A 2F, 5-8-1 Toranomon, Minato-ku, Tokyo
Access: Directly connected to Exit 5 of Kamiyacho Station on the Tokyo Metro Hibiya Line Business hours: 11:00-19:00 No closing days
Overview of βace Inc.
Company name: βace Inc.
Representative: Takatsugu Yamashita, Representative Director Address: Urban Terrace 21, 2-1-9 Tomigaya, Shibuya-ku, Tokyo 151-0063
Number of employees: 40 (including part-time workers)
Business description: Manufacturing and sales of chocolate products. Operation of chocolate specialty store "Minimal – Bean to Bar Chocolate -"
Minimal – Bean to Bar Chocolate – Related Information
Website/Online Store: https://mini-mal.tokyo
LINE: https://page.line.me/yrn4346m?openQrModal=true
Instagram: https://www.instagram.com/minimal_beantobarchocolate
X： https://twitter.com/Minimal_tokyo
Facebook: https://www.facebook.com/minimalchocolate/?fref=ts
From the press release of Bace, Inc.
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