DAY TO LIFE Co., Ltd. will grand open the first store of "BEL BUTTER WAFFLE," a specialty store for freshly baked Liege waffles, at Wing Shinbashi (Tokyo) on Thursday, December 19, 2024.
"BEL BUTTER WAFFLE" was born from the desire to "make the world's sweets even more delicious." It is an authentic yet new "store specializing in freshly baked waffles that surpass the real thing." Please enjoy the new world of waffles that we proudly present.
● "I want to make the world's sweets even more delicious"
We have been delivering a wide variety of sweets to our customers through our commitment to providing "freshly made" and "freshly prepared" products. Western confectionery includes many traditional baked goods that use wheat and butter as the main ingredients. Each baked good has its own characteristics and traditional manufacturing methods that have been handed down since ancient times. While maintaining our commitment to these traditional manufacturing methods, we have continued to research and develop with the theme of "making the world's sweets even more delicious."
One of the sweets I came across was one of them.
Liege waffles are freshly made, "freshly baked" sweets that allow you to taste the deliciousness of the ingredients straight away.
"We want to make Liege waffles even more delicious." This is what inspired us to start researching and developing waffles.
About "BEL BUTTER WAFFLE"
Authentic and "beyond the real thing," it is new.
BEL BUTTER WAFFLE specializes in freshly baked Liege waffles that bring out the full flavor of wheat and butter.
■Brand site
https://www.belbutterwaffle.com/
(Scheduled for release on November 21, 2024)
●About "BEL BUTTER WAFFLE" waffles
01. Selecting ingredients and developing products in Belgium <br /> We stayed in Belgium (Brussels, Liège) and selected ingredients (cultured butter, pearl sugar, etc.) suitable for the waffles we aim to create that "exceed the real thing," and developed the product locally.
02. The best balance of ingredients and manufacturing method to create a harmonious mix of ingredients<br /> These waffles, made with a top-secret blend that has been thoroughly researched, are baked using a unique method (Sugar Butter Embrace Method) developed to bring out the full, rich flavor of the wheat and butter.
03. We use ironware cast in Belgium to achieve the "ideal cooked through" <br /> We repeatedly experimented with various waffle molds and experienced the effect that casting materials have on the taste and flavor. To achieve the "ideal cooked through" we seek, BEL BUTTER WAFFLE bakes its waffles using ironware cast in Belgium.
●About the first "BEL BUTTER WAFFLE" store
Grand opening: Thursday, December 19, 2024 at 10:00 Store name: BEL BUTTER WAFFLE Wing Shinbashi Store Address: Wing Shinbashi B1, East Exit Underground Mall 1, Shinbashi 2-chome, Minato-ku, Tokyo 105-0004
Business hours: Weekdays 10:00-22:00 Saturdays, Sundays and holidays 10:00-21:00
Phone number: 03-3572-8215
About DAY TO LIFE Co., Ltd.
We develop sweets brands, including our flagship brand, Beard Papa, a specialty cream puff store. As a leader in sustainability in the sweets industry, we are a group of professionals who strive to achieve a win-win situation for all (sellers, buyers, and society) so that people can live happily.
Corporate website: https://daytolife.co.jp
[Business Description]
Restaurant management/Recruitment of franchisees for restaurant chains and guidance for franchisees/Confectionery manufacturing and sales
From the press release of DAY TO LIFE Co., Ltd.
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