– Layering "memories and creativity" to create "GINZA WONDERLAND" for sophisticated adults –
Barneys Japan Co., Ltd. will reopen the Barneys New York Ginza flagship store on Friday, September 19, 2025. The concept of this first remodel since the Ginza flagship store opened is "Memory and Creativity." While cherishing the tradition and taste that Barneys New York has built, the store will evolve into a space that generates new value through creative challenges for the future. With floors based on new concepts, luxurious experiential content that stimulates the senses, limited-edition products, and first-time brands, the store will be reborn as a "GINZA WONDERLAND" for more sophisticated adults.
Barneys New York Ginza flagship store image
Barneys New York Ginza flagship store renewal concept
"Memory and Creativity" is the core concept behind this renewal. While carrying on the brand legacy that Barneys New York has cherished since its founding, the store will offer high-quality service that makes all customers feel superior, a new floor layout based on a new concept, exciting experiential content for adults, and exclusive items and brands that can only be found at Barneys New York, providing new experiential value that will enrich the daily lives of all visitors.
New Spaces
A new area has been created based on the motif of downtown New York, the birthplace of Barneys New York, with the aim of creating a space full of discovery and stimulation that will "move the hearts of discerning adults whenever they visit." The newly opened "UNION SQUARE," "CHELSEA GIFT," "SOHO COLLECTION," and "BARNEYS CAFE BY CROWD ROASTER" each have their own unique charms, allowing you to enjoy new discoveries and encounters with every visit. We welcome you with a wide variety of content that will always stimulate your senses and heighten your expectations.
・UNION SQUARE
This pop-up space will host limited-time collaborative projects with cutting-edge brands and artists, featuring a lineup that represents the season. Located on the border between New York's Midtown and Downtown, this area was created in the image of "UNION SQUARE," where street performances and events are constantly taking place, and is like New York's melting pot. It is a space filled with excitement as trends and people intersect.
・CHELSEA GIFT
This gift corner is themed around "gifts selected by creators who live in townhouses in Chelsea, downtown New York." We have a wide range of special items, from fashion items to home accessories such as rugs, glasses, and plates, as well as food items like cookies and pasta. We offer gifts that connect the sensibility of the giver with the joy of the recipient, and that you can only find here.
・SOHO COLLECTION
The "SOHO COLLECTION" is filled with a variety of high-quality luxury items that have been carefully crafted down to the smallest detail, inspiring the people of Ginza who are particular about authenticity. In this space, themed "a collection room for a stylish adult living in Soho, New York," you can encounter carefully selected masterpieces and experience the joy of finding a special item that is just for you.
・BARNEYS CAFE BY CROWD ROASTER
A newly opened cafe area offers food and drinks selected with the same sensibility as fashion. It provides a space for you to take a break between shopping, creating a relaxing time in the heart of Ginza. Coffee is provided by CROWD ROASTER, a coffee platform with the concept of "connecting with roasters." A cup of carefully selected coffee from a carefully selected roaster is served in a style that can only be enjoyed here.
Store Overview
Name: Barneys New York Ginza Main Store Address: Kojun Building, 6-8-7 Ginza, Chuo-ku, Tokyo Business hours: 11:00-20:00
BARNEYS NEW YORK
Barneys New York was founded in 1923 by Barney Pressman on 17th Street and 7th Avenue in Manhattan, and currently operates nine stores in Japan, including its flagship store in Ginza, Roppongi, Yokohama, Kobe, and Fukuoka, as well as outlet stores, as well as an online store. The store primarily carries men's and women's clothing, accessories, and shoes, but also offers a wide range of items, including tableware and stationery, from its own brand to designer brands from Europe, the United States, and Japan. The stores, displays, customer service, and communication all come together to offer unique, fresh discoveries and a relaxing, comfortable experience, creating a space where adults of all ages can enjoy shopping together.
Official online store ( https://onlinestore.barneys.co.jp?utm_source=prtimes&utm_medium=press_release&utm_campaign=ginzaremodel )
Official Instagram ( https://www.instagram.com/barneysjapan )
[Barneys Japan Co., Ltd.] Press Release
