More than 50 types of sake from Nagano Prefecture's breweries are gathered at this information hub connecting the Tokyo metropolitan area and Nagano
Ginza Nagano, an information hub that promotes the appeal of Nagano Prefecture and connects it to the Tokyo metropolitan area, will hold the Hiyaoroshi Festival, a tasting event featuring over 50 types of Hiyaoroshi, an autumn sake, from Shinshu sake breweries, on Saturday, September 13, 2025.
At this year's Hiyaoroshi Festival, we have invited Azumi Tamaoka, a Nagano Prefecture Sake Brewers Association-certified "Shinshu Local Sake Advisor," to give an easy-to-understand introduction to Hiyaoroshi and sake breweries. All the Hiyaoroshi that you sample will be on sale at Ginza NAGANO, so you can purchase your favorite brand on the spot.
No reservations are required and you can enter and exit as you please during the designated time. We have prepared tickets that allow you to try and compare 5 to 10 different types of "Hiyaoroshi." Please feel free to come and find your favorite flavor.
■About "Hiyaoroshi" "Hiyaoroshi" refers to sake made in winter, pasteurized in spring, stored for aging over the summer, and then bottled and shipped in the fall without being pasteurized again. The careful aging over the summer enhances its mellowness and flavor, making it perfect for enjoying with the flavors of autumn. In Shinshu, the ban on selling "Hiyaoroshi" is lifted on September 9th every year, and it is beloved for its unique flavor that can only be enjoyed at this time of year.
[Event Overview]
Title: "Ginza NAGANO Hiyaoroshi Festival"
Date and time: Saturday, September 13, 2025, 11:00-18:00 (last order 17:30)
Venue: Ginza NAGANO 2nd floor tasting space Target audience: 20 years of age and older Tickets: Tickets can be purchased at the register first.
・Sake tasting ticket for 10 types: 1,500 yen (tax included, 20ml each)
・Sake tasting ticket for 5 types: 1,000 yen (tax included, 20ml each)
・Snacks: 500 yen How to participate: No prior reservations required, free entry and exit
*Admission may be restricted during busy times.
*To avoid overcrowding, the maximum time you can stay seated in the event space will be 40 minutes.
[Instructor Profile]
Azumi Tamaoka
Nagano Tourism Organization CX Business Nagano Prefecture Sake Brewers Association Certified Shinshu Local Sake Advisor He is deeply immersed in Nagano sake and visits sake breweries throughout Nagano Prefecture.
He has stayed overnight to experience sake brewing, and has also held lectures in various places as he organizes events.
[Access Overview]
・1 minute walk from Tokyo Metro Ginza Station, Exit A1, A2, B5 ・7 minute walk from JR Yurakucho Station Address: NOCO Building 1st, 2nd, and 5th floors, 5-6-5 Ginza, Chuo-ku, Tokyo 104-0061
TEL: 03-6274-6015 (main)
Business hours: 10:30-19:00 (1st and 2nd floors), 10:00-18:00 (5th floor)
[About Ginza NAGANO]
・Store name: Ginza NAGANO
・Opening date: October 26, 2014 ・Address: NOCO Building 1st, 2nd, and 5th floors, 5-6-5 Ginza, Chuo-ku, Tokyo
Access: 1 minute walk from Tokyo Metro Ginza Station, Exit A1, A2, B5, 7 minutes walk from JR Yurakucho Station. Opening hours: 1st and 2nd floors: 10:30-19:00, 5th floor: 10:00-18:00
・Official website: https://www.ginza-nagano.jp/
・Instagram: https://www.instagram.com/ginza_nagano/
・Inquiries: 03-6274-6015 / info@ginza-nagano.jp
[Nagano Prefecture] Press release