High-quality crafted coffee during the day, evolving into an exciting espresso bar at night
Pronto Corporation, which operates restaurant chains such as "PRONTO" and "Di PUNTO Wine Bar," will fully renovate its first store, "PRONTO Ginza Namiki Dori Store," which opened in 1988, and reopen it as a new store, "PRONTO THE FIRST," on December 2, 2025.
PRONTO THE FIRST exterior image
"PRONTO THE FIRST" is a new flagship store that further perfects the duality of day and night, a defining feature of PRONTO, in order to create the very best PRONTO in the location of the brand's first store, the origin of the brand.
Based on the concept of "PRONTO Ultimate Duality," each floor has a different concept and offers high-quality food and drinks.
The first floor will be open as a cafe serving carefully selected coffee all day long. A bit different from the regular PRONTO, it will offer a full-service menu centered around drip coffee. The second floor will be a cafe during the day, but after 5pm it will transform into an exciting bar space where coffee and Western liquor come together. Different materials will be used for the interior on each floor, allowing you to visually experience a new duality.
CRAFTED COFFEE
■ The first floor interior is based on the concept of "craftsmanship and sparkle"
Using wood grain as the base, we pursued the warmth of natural materials and the taste that develops over time. This texture brings a sense of transparency and calmness to the entire space, as well as an essential tranquility.
Natural light is effectively let in, and combined with the wood grain, it creates soft shadows in the space, giving you a sense of comfortable silence and peace.
PRONTO THE FIRST 1st floor interior image
■Drip & Dutch Coffee
Hot coffee is brewed drip-style and served freshly ground for each cup, with a lineup of five unique varieties, including the aromatic "Guatemala Geisha" and a blend made with sustainable hydrogen roasting.
The iced coffee is brewed in the visually striking Dutch style. By brewing slowly at low temperature, it has a smooth, mild taste with a deep, rich flavor and a clear taste without any impurities.
■ PRONTO THE FIRST limited edition pasta
In addition to the usual PRONTO menu, PRONTO THE FIRST offers exclusive pasta dishes, including the luxurious "Snow Crab Tomato Cream" pasta (1,650 yen) made with snow crab, as well as the trendy soup pasta.
Blue crab with tomato cream sauce
■ Gorgeous-looking parfaits and pancakes
We offer gorgeous sweets such as the "Strawberry Napoleon Parfait" (1,980 yen), which uses a generous amount of fresh strawberries, and the "Marron Mont Blanc Pancakes with Chestnut Skin" (1,540 yen), which uses chestnut cream with the rich flavor of chestnuts and the elegant aroma of rum. This original dessert is characterized by its handmade tuile, which is inspired by the trees lining Ginza.
Strawberry Napoleon Parfait
Chestnut Mont Blanc Pancakes
*All prices include tax.
ESPRESSO&BAR
■ The second floor interior is based on the concept of "stately and neon"
Silver and metallic materials are boldly used, based on the theme of a new sense of solidity that resonates with light and fluctuation. These materials bring a sense of sharpness and tension to the space, while also creating a sense of depth and luxury.
Using different textured materials from the first floor, we have created a space where adults can enjoy a lingering aftertaste. The thorough attention to detail in our service, combined with the extraordinary feel of the space, will allow you to spend a quality time.
PRONTO THE FIRST 2nd floor interior image
■WORLD ESPRESSO MARTINI
Supervised by Katsuro Doi, a Japan Coffee in Good Spirits award winner, the drink will feature seven varieties of espresso martinis (starting from 1,650 yen) made with UCC's proud Japan Quality espresso "Largo," which is made with unique technology to achieve a rich aroma and flavor, and Pronto's original "The Coffee GIN," made from the coffee grounds extracted from "Largo."
By incorporating elements and cultures from around the world and giving them a twist, we hope to share the Japanese hospitality experience with the world.
Espresso Martini
*All prices include tax.
■We provide content that offers cocktails that perfectly suit your mood
Starting in 2024, Suntory Limited will hold a limited-time event called "BAR Glass and Words," where they will offer cocktails that perfectly suit your mood. The second event will be held from May 2nd to May 13th, 2025.
Following the success of this event, PRONTO THE FIRST will also be implementing a similar concept, where customers will be asked to choose a phrase that best suits their mood and then be served a cocktail to go with it.
BAR Glass and Words
PERFECT WHISKY
We offer a variety of carefully selected Suntory whiskeys.
We offer high-quality highballs (from 935 yen) made with pure ice, which is hard, hard to melt, and as clear as crystal, with a focus on drinking quality.
■ "PRONTO THE FIRST" store overview
Store name: PRONTO THE FIRST
Address: Kahoku Shimpo Building, 8-6-25 Ginza, Chuo-ku, Tokyo Phone number: 03-5537-7771
Opening date: Tuesday, December 2, 2025 *Open from 10:00 on the opening day
Business hours: Monday to Thursday, Sunday and public holidays 8:00 to 23:00
Friday and Saturday 8:00 to 3:00
*ESPRESSO & BAR on the second floor is open only after 5:00 PM. Closed: Open all year round except for New Year's holidays. Store area: 160.14 square meters. Number of seats: 1st floor: 31 seats / 2nd floor: 35 seats (total 66 seats)
Estimated average customer spending: 1st floor CRAFTED COFFEE 1,000 yen
instagram: https://www.instagram.com/pronto_the_first/
[Pronto Corporation] Press release
<Past related articles>
Kayanoya opens flagship store in Ginza to promote Japanese food culture both domestically and internationally. "Tokyo Ginza Kayanoya" Grand Opening on Friday, November 21st