Bringing the spirit of the Vallée de Joux, Switzerland, to Ginza, Tokyo.
<Overview>
• Immersive space: An experience that transports you to the manufacture in Le Sentier, Switzerland. • The world of exceptional watchmaking: Showcasing Jaeger-LeCoultre's outstanding watchmaking techniques and wide collection of timepieces. • A comprehensive experiential boutique: Featuring Japan's first "Atelier de Antoine," as well as the "Caliber Wall," "Personalization Wall," and VIP lounge.
1st floor store
On August 20, Jaeger-LeCoultre will open a new flagship boutique in Ginza, Tokyo. This opening in Ginza, one of Japan's leading luxury shopping areas, will further strengthen the Maison's presence in Asia. The new boutique will showcase the exceptional watchmaking techniques and craftsmanship of the brand, offering a space that evokes the world of the manufacture located in the Vallée de Joux, Switzerland.
1st floor store
Spatial design inspired by the Vallée de Joux <br />The new Ginza boutique draws inspiration from the Vallée de Joux in Switzerland, where the Jaeger-LeCoultre manufacture is located.
The interior, incorporating natural materials and calming colors, beautifully blends tradition and modernity, creating a warm and sophisticated space that evokes the tranquil nature of Le Sentier. It invites guests to a special experience, as if they were visiting a manufacture.
Art where Japanese craftsmanship and Swiss watchmaking resonate: The boutique displays four special pieces created in collaboration with Japanese artists. These pieces express the shared spirit of Swiss watchmaking and Japanese craftsmanship, and symbolize the Maison's commitment to craftsmanship, artistry, and cultural exchange.
These works are available exclusively at the Ginza flagship boutique.
2nd floor: TANIHATA "Kumiko Panels" and hico "Silk Lighting"
1st Floor | Yuko Nishimura "Origami Installation"
Through the delicate expressions of origami, the rhythm and dynamism inherent in Jaeger-LeCoultre watches are expressed. Geometric forms and the beautiful interplay of light and shadow poetically depict the ceaseless flow of time.
2nd Floor | TANIHATA Kumiko Panel
Using the traditional Japanese woodworking technique of "kumiko," this piece expresses the magnificent natural beauty of the Vallée de Joux. The landscapes of grasslands, lakes, mountains, and the sky are depicted with delicate designs, resulting in a work that beautifully harmonizes Swiss nature with Japanese craftsmanship.
3rd Floor VIP Lounge | Kaji Textiles (Nishijin Weaving)
This collection utilizes Nishijin-ori, a traditional craft representative of Kyoto. The advanced weaving techniques, once used for gifts presented to the Imperial family, symbolize Japanese aesthetics and the excellence pursued by the maison. The intricate patterns represent tradition, precision, and the passage of time as sand woven with gold threads falls.
Entire building | hico 《Silk Lighting》
Lighting fixtures made from silk threads, created in collaboration with hico, are installed throughout the building. These lights, produced using a unique thread winding method inspired by the weaving techniques of Kiryu, Gunma Prefecture, illuminate the culture, technology, and craftsmanship that has been passed down through generations with a warm glow.
The world of the Maison's signature timepieces <br /> Inside the store, you'll find "Reverso," "Polaris," "Rendez-Vous," and "Master Ultra Thin"
"Master Control," "Duometeur," "Master Grand Tradition," etc.
You can view Jaeger-LeCoultre's most representative collection.
The exhibition also features "Atmos," a perpetual motion clock powered by changes in air temperature. Visitors can experience the fusion of technological innovation and design that symbolizes the Maison. A variety of timepieces that combine artistry and advanced technology express the unique worldview of Jaeger-LeCoultre.
1st Floor Manufacture Wall
A special program to experience craftsmanship <br />At the "Manufacture Wall," where you can experience Jaeger-LeCoultre watchmaking through actual watches and digital content, we are showing the "In the Making" video series, which focuses on the 108 specialized techniques of the manufacture. It introduces the handiwork of the craftsmen who support watchmaking, from design, manufacturing, finishing, assembly, and decoration.
Furthermore, we will conduct demonstrations of movement assembly, and in some of our experience programs, customers will be able to actually try out the technology themselves.
For those who wish to delve deeper into the world of watchmaking, we offer the "Reverso Workshop," the first of its kind in Japan, held at "Atelier de Antoine." This small-group discovery workshop will be held by invitation only for the time being.
4th Floor "Atelier de Antoine" – Offering experiential programs
Experience the history and technology of calibers .<br />The interactive "Caliber Wall" showcases cal.860, one of the representative movements from the more than 1,400 calibers developed to date.
The calibers are categorized into four themes: "precision," "chime," "function," and "thin and compact." You can learn about the design philosophy and history of each caliber by watching the "Behind the Calibres" video series on the touchscreen.
Enjoy a personalized experience with our "Personalization Wall," where we offer customizations tailored to each customer's individual style.
With Strapbar, you can freely experiment with a variety of strap materials, colors, and stitching combinations to create your own unique strap.
A refined and private moment <br />On the third floor of the boutique, there is a dedicated lounge for collectors and VIPs. In this tranquil space, you can slowly experience the world of Jaeger-LeCoultre.
The new flagship boutique will open on August 20, 2026, at 5-5-15 Ginza, Chuo-ku, Tokyo (Namiki-dori). Opening hours will be 11:00 AM to 7:00 PM daily.
In Ginza, we have two stores, including the GINZA SIX boutique. The new flagship store offers a deep immersion into the maison's traditions and watchmaking techniques, while the GINZA SIX boutique provides a modern and open brand experience, allowing you to enjoy the different charms of each location.
Jaeger-LeCoultre – The Watchmaker of Watchmakers™
Since 1833, driven by an insatiable thirst for innovation and creativity, and inspired by the tranquil natural environment of its homeland, the Vallée de Joux, Jaeger-LeCoultre has distinguished itself with its masterful craftsmanship and precision in complex mechanisms. Known as the "Watchmaker of Watchmakers™," the manufacture has expressed its relentless spirit of innovation through the creation of more than 1,400 calibers and over 430 patents. Jaeger-LeCoultre watchmakers utilize over 190 years of accumulated expertise to design, manufacture, finish, and decorate cutting-edge precision mechanisms, blending centuries of know-how and passion to connect the past and the future. Timeless and always in tune with the present, the manufacture, with its 180 specialized skills under one roof, breathes life into luxury timepieces by combining its craftsmanship with the beauty of design and a distinctive, understated sophistication.
jaeger-lecoultre.com
[From Richemont Japan Co., Ltd.] Press Release
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