Ballet shoes brand “kurun TOKYO” which has renewed the highest sales at pop-up stores in various places, appeared in Ginza Mitsukoshi · NEWoMan Shinjuku in July!

Ginza Mitsukoshi's limited-time store, which starts on July 10 (Wednesday), will release three new colors that have evolved popular colors.

The ballet shoes brand "kurun TOKYO (Kurun Tokyo)", which began to be released on March 1 on an online store basis, is from July 10 (Wed) to July 16 (Tue) Ginza Mitsukoshi Second floor G stage July 18 Sun (Thursday) ~ July 31 (Wed) NEWoMan Shinjuku We will hold a pop-up store on the 1st floor NEWoMan lab.
Since it is usually online limited sale, it will be a valuable opportunity to see and try on the ultimate lightness and comfort, and to try it.



The ballet shoes brand "kurun TOKYO (Kurun Tokyo)", which began to be released on March 1 in the online store limited, is from July 10 (Wed) to July 16 (Tue) Ginza Mitsukoshi 2nd floor G stage, July Pop-up store will be held at NEWoMan lab on the 1st floor of NEWoMan Shinjuku, 18th (Thu)-July 31st (Wed).
Since it is usually online limited sale, it will be a valuable opportunity to see and try on the ultimate lightness and comfort, and to try it.

The ballet shoes brand "kurun TOKYO" (Kurun Tokyo) is a factory shoes brand handled by Kuru limited company established in 2000. As an OEM of a select shop representing Japan, we make use of our know-how in planning, producing and selling shoes with a focus on leather. The skilled shoemaker has also carefully made about 20 feet a day by hand and was able to achieve the best quality and ultimate fit.
Design uses Pauline (round toe) and Matilde (pointed toe) 2 types of nine materials each, and is available in all 96 kinds of abundant color variations. The size development is compatible with a wide range of layers from adults to children at 0.5 cm pitch from 21.5 cm to 26.5 cm, and is characterized by the flexibility of the sole and the super light weight of about 100 g per foot. Price range is selling at 11,800-15,800 yen and appropriate price.
The highly functional ballet shoes show tremendous response since the launch in March, and they have been the largest in the store with POP UP STORE at the shoe section held at the “Isetan Shinjuku Main Store” and “Hankyu Umeda Main Store” in April. Recorded sales for

<Kurun TOKYO POP UP STORE>

□ Place: Ginza Mitsukoshi 2nd floor G stage

・ Holding date: July 10, 2019 (Wed)-July 16, 1919 (Tue) 10:00 to 20:00 (Sun • Public Holidays 10:00 to 19:30)

* Pre-sale product

Pre-release Rouge Red, Rose Pink, Foil Black 3 colors.

□ Venue: NEWoMan SHINJUKU (Newman Shinjuku) 1st floor NEWoMan lab. · Date and time: July 18 (Thu)-July 31 (Wed) 2019, weekdays 11: 000〜21: 30 (Saturdays, Sundays, and holidays 11:00 ~ 21:00)

-Reliable and Transparent Distribution Model (D to C) * Direct-to-Consumer-

We will reduce costs and manufacture and sell high-quality products at reasonable prices, without passing through intermediate companies, taking advantage of the unique characteristics of the factory brand. This distribution information is also published on the online store, and customers are notified of the high level of safety, reliability and quality.
-About the functionality-· Genuine leather: Use a genuine leather with a sense of luxury familiar with the foot-Insole: High resilience insole to absorb the impact when landing · Insole: Highly functional material that absorbs moisture · quick-drying, less likely to become stuffy and comfortable Soles: Lightly non-slip soles developed independently

* With the addition of a new shoe bag, it is constantly evolving with the addition of new colors.


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