HiO ICE CREAM opens first pop-up store in Matsuya Ginza “GINZA Suite”

Limited number of ice cookie sandwiches sold in collaboration with Seikotei

The craft ice cream “HiO ICE CREAM” (read: Hio Ice Cream) will be available from August 28th (Wednesday) to September 5th (Thursday) at Matsuya Ginza B1F “GINZA Suite”. The department store will open the “HiO ICE CREAM” pop-up store for the first time.
In addition, to celebrate the 150th anniversary of Matsuya's founding, we will release a limited number of ice cookie sandwiches in collaboration with Yoyogi Uehara's sweets specialty store “Seikotei”, which has a permanent store in Matsuya Ginza.

HiO ICE CREAM was launched in April 2019 as a craft ice cream pursuing “manufacturing” that focuses on the value weaving. “HiO” is named after the “Yo” of the sun and the “ring” of the relationship, with the desire to be in the face of a smile, softly illuminating daily life like the sun.

In order to pursue deliciousness, we search for attractive materials from various locations, and make use of machines and technology optimized for each work process, so that we can draw out the original goodness of the materials, making it easy to produce small lots (small) We are particular about “batch”, and with the warmth unique to handmade, we make it carefully in the studio of Jiyugaoka, Tokyo.
Currently, HiO ICE CREAM can be purchased at the scoop shop and online shop attached to the workshop in Jiyugaoka, Tokyo, but "I want a place to eat even in the city center" "I want to use it as a souvenir for friends" "Take it home We have received many comments such as “I want to” and this time we decided to open a pop-up store in Matsuya Ginza, the center of Ginza.

<Ice cookie sand in collaboration with "Seikotei">
Ice Cookie Sand, which is sold exclusively to commemorate the 150th anniversary of Matsuya's founding, was originally developed for this cookie sand based on Hazelnut Cookies and Bankan Cookies, which are popular products of “Seikotei”. It becomes a limited number of products combined with craft ice cream of “Biei Single Origin Milk” which is the signature flavor of HiO ICE CREAM.

Ice cookie sandwich

Ice Cookie Sand Hazelnut

[HiO ICE CREAM pop-up store overview]
■ Period: Wednesday, August 28, 2019 to Thursday, September 5
■ Location: Matsuya Ginza (3-6-1 Ginza, Chuo-ku, Tokyo) B1F Food section “GINZA Suite”
■ Main products sold:
・ Craft ice cream single size 450 yen (excluding tax)
・ Set of 6 ice cookie sandwiches (2 types x 3 each) 2500 yen (excluding tax) * Limited to 5 sets each day

Craft ice cream “HiO ICE CREAM” was founded in April 2019 with “MAKE HAPPY ICE CREAM MORE THAN EVER” as its brand mission.
In order to pursue deliciousness, we search for attractive materials from various locations and utilize machines and technologies optimized for each work process so that we can bring out the original goodness of the materials. First of all, we are committed to small batch production (small batch) without any hassle, and with the warmth of handmade products, we make ice cream with care.
A small glass-walled studio “ Atelier '' nestled along the green road leading to a quiet residential area in Jiyugaoka has a scoop shop, while watching the process of making ice cream by craftsmen who can not usually see, You can have fun.
In the online shop, a mini cup assortment BOX that is perfect for a little reward and gift to yourself, and a pint cup (473 ml) assortment subscription service “Pint Club” that delivers the fun of sharing and eating every month, etc. Will be delivered from the Jiyugaoka workshop to the whole country.

instgram https://www.instagram.com/hioicecream
Twitter https://twitter.com/hioicecream

URL https://hioicecream.com/

<HiO ICE CREAM Atelier Jiyugaoka>
Address 7-4 -12 Okuzawa, Setagaya-ku, Tokyo
Business hours Wednesday-Sunday, public holidays 11: 00-18: 00

Store area 53㎡ (studio) / 19㎡ (scoop shop)
Eat-in space in scoop shop and terrace

[HiOLI Co., Ltd.]
HiOLI Co., Ltd. (Reading: Hiori) https://hioli.co.jp/
Established August 2018 Representative Shuhei Nishio Representative Director, President and CEO Location 2-14-4 Yutenji, Meguro-ku, Tokyo-501
Business description Manufacture and sales of craft sweets