Moderato empowering adult women with fashion, “Art x Personal Service” event “BLESS THE DIFFERENCE.” Will be held at the Pola Ginza Building from Saturday, September 21

~ New trends in art and personal services that go beyond gender bias ~

Moderat Co., Ltd. will hold an event “BLESS THE DIFFERENCE.” At the Pola Ginza Building for a limited period of 5 days from Saturday, September 21, 2019. .

Moderato provides services that respect diversity, with the mission of empowering fashion, to meet the diverse needs of our customers. “SOÉJU personal” is the predecessor of the personal styling service “Let Me Know” that started in 2015. “SOÉJU personal” is a face-to-face or online presentation by professional stylists, and based on the diagnostic results of counseling, each customer offers a personalized proposal image to their smartphones at a fixed rate every month or every three months. It is a service that answers the consultation of wearing.

■ Purpose and contents

The theme of “BLESS THE DIFFERENCE.” To be held this time is “A new trend in art x personal services that goes beyond gender bias”. The key message of the event is “Let's sing”, and enjoy a sense of personality and draw a world free from gender bias through art and personal services.

With the empathy and cooperation of Paula's message that embraces women's empowerment on a multi-faceted and continuous basis, we have simultaneously held an art exhibition at the Pola Museum Annex and a personal styling / make-up experience at the Pola The Beauty Ginza store. .

We believe that being yourself is knowing the diversity of yourself and others and respecting each other. Through this event, we will stop being unaware of the conventional concept and challenge to provide new value.
During the event period, we will provide an installation art experience with the participation of up-and-coming creators who are active across boundaries. You can also experience personal styling by professional stylists and personal make-up experience using Pola's new fall cosmetics (reservation required) .
We have prepared content that allows you to enjoy diversity on your own, so please feel free to come to more people during the period.

■ Content Overview

・ Installation art (indoor projection mapping)

Video (installation art) is projected onto three walls of the indoor space. On the 3rd floor of the Pola Ginza Building (Pola Museum Annex), anyone can enter and exit freely, whether alone, with partners or friends, or with children.

・ Personal service experience-Personal styling & personal makeup-

“Personal service” is not a service that is provided to everyone, but a service that provides optimal content based on counseling and individual attributes.

On the first floor of the Pola Ginza Building (Pola The Beauty Ginza Store), we offer personal styling experiences by professional stylists and personal makeup experiences using the latest autumn cosmetics from Pola.

Specifically, "SOÉJU personal" stylist will provide fashion counseling (short version), styling proposal, try-on experience of haori, and a color make-up experience (approx. 1 hour reservation time) that matches styling with a polar advisor. It is.

■ Overview
[Special site]

[Organizer] Moderat Corporation
[Cooperation] Pola Orbis Holdings, Sharedyne,
FABRIC TOKYO Co., Ltd., LiB Co., Ltd., SHE Co., Ltd.

Installation art experience
[Date / Time] September 21, 2019 (Sat)-September 25, 2019 (Wed)
[Opening hours] 11: 00-20: 00 (Last entry 19:30)
[Venue] Pola Museum Annex
[Location] 1-7-7 Ginza, Chuo-ku, Tokyo Pola Ginza Building 3F
[Phone number] 03-6427-8400 (SOÉJU Daikanyama) (Tuesday-Sunday 11: 00-19: 00)
[Admission] Free
[Supervision] Ayumi Tsuchida
[Production] Hibiki Hayashi

Personal service experience POLA THE BEAUTY meets SOÉJU
[Date / Time] September 21, 2019 (Sat)-September 25, 2019 (Wed) 11: 00-19: 00 (last reception 18:00)
[Time required] About 1 hour (reservation required)
[Venue] Pola the Beauty Ginza
[Location] 1-7-7 Ginza, Chuo-ku, Tokyo Pola Ginza Building 1F
[Phone number] 03-6427-8400 (SOÉJU Daikanyama) (Tuesday-Sunday 11: 00-19: 00)
[Experience fee] Free (reservation required)
[Reservation method] Please apply from the application URL below. (First-come-first-served basis) (2019/9/9 11:00-Acceptance starts)
Reservations can be made up to 60 minutes before the start time.

■ Supervision, production creator profile

Art Director: Ayumi Ysuchida

Focusing on fashion, he handles art direction and graphic design from branding by manufacturers, brands and artists. He produces a wide variety of works in a wide range of fields, including advertisements, magazines, and the web. Art director who specializes in works that combine art and contemporary visuals.

Director: Kyotaro Hayashi

Graduated from Tama Art University, Department of Information Design, Information Design Course. Produces images that cut out light with a unique color sensation. At the same time, he is involved in many creations such as 3DCG, VFX, interactive and video as well as installation, performing arts and projection mapping.

[About "SOÉJU personal"]
The personal styling service “SOÉJU personal” allows professional stylists to perform face-to-face or online counseling diagnosis. Based on the diagnosis results, this service delivers individual dressing proposal images for each customer to smartphones at a fixed rate every month or every three months to answer dressing consultations.

1: Proposed by experienced stylist

More than 10,000 stylings and stylists who have been in charge of fashion magazines propose a wide range of options.

2: Styling with a “taste that suits the person” <br /> We conduct styling after understanding the customer's fashion orientation through counseling diagnosis. In order to build a relationship of trust with customers, it is important to be close to each other.

3: Ask questions as many times as you like
Throughout the year, styling advice is given according to the individuality of the customer, so if you are not sure what to wear, you can consult until you are satisfied. It is important for professionals to consult and support their problems continuously.

[Moderate representative profile]

Asuka Ichihara (Asuka Ichihara)
Born in Tokyo in 1976. Graduated from the University of Tokyo. Mother with two children. Engaged in management consulting for 3 years at Accenture Inc., and engaged in CRM (Customer Relationship Marketing) for 4 years at Louis Vuitton Japan. Established Moderat Co., Ltd. in December 2014 after working as a nurse and freelancer.

[History of Moderato]
・ December 2014: Established as a brand consulting company ・ October 2015: Online styling service “Let Me Know” beta release ・ October 2016: “Let Me Know” as a member-based online personal styling service Release May 2018: Third-party allotment increased from Full Commit Partners September 2018: New brand “SOÉJU” developed, styling salon “SOÉJU Daikanyama” opened
・ November-December 2018: Third-party allocation of capital from ANRI, Pola Orbis Holdings, etc.
[Company Profile]

Company name: Moderate Corporation

Representative: Asuka Ichihara, Representative Director Location: ROOB2 2B 24-1 Sagarakucho, Shibuya-ku, Tokyo
Established: December 2, 2014 Business: Apparel D2C brand business, styling service