"Yamaha Ginza Store" opens on Saturday, April 17th, "Yamaha Music Nagoya Store" opens on Saturday, April 24th.
Yamaha Corporation and Yamaha Music Japan Co., Ltd. are one of the largest comprehensive musical instrument stores in Japan operated by a group company (Note 1) and Yamaha's flagship store, "Yamaha Ginza Store" (7-9-Ginza, Chuo-ku, Tokyo). 14) and a part of the floor of "Yamaha Music Nagoya Store", which is the core store in the Chuo area, will be renovated to become a hands-on "brand shop" on Saturday, April 17 and Saturday, April 24, respectively. It will be reopened.
The newly opened hands-on "brand shop" will not only sell musical instruments, but will also serve as a transmission base for the Yamaha brand, allowing a wide range of customers with or without musical instrument experience to meet various ways of enjoying music and musical instruments. A facility that provides discoveries. In addition to being able to easily touch Yamaha's musical instruments and audio equipment, there is also an experience area where you can experience the latest technology related to sound and music, such as participatory content, so you can enjoy a variety of music experiences that appeal to all five senses.
In addition to the brand experience area with a cafe that opened on the 1st and 2nd floors prior to October 2020, the Yamaha Ginza store has a total of 2 basement floors, 1 basement floor, and 3-5 floors above ground. 5 floors will be renovated. The studio on the second basement floor is equipped with the latest sound system developed by Yamaha, allowing you to enjoy an immersive sound experience as if you were in a completely different space.
At the Yamaha Music Nagoya store, the 1st and 2nd floors of the store, which were open on the 1st to 3rd floors, will be renovated, and the 6th to 7th floors will be newly expanded to a total of 5 floors from the previous 3 floors. Expand store space. A new brand experience floor with a cafe space will be set up to hold events and workshops, and even those who have no experience with musical instruments can easily try out various musical instruments and enjoy Yamaha's unique participatory content. Provide an experience. In addition, a new listening room for Yamaha HiFi audio products will be set up.
Both "Yamaha Ginza Store" and "Yamaha Music Nagoya Store" exhibit a wide variety of Yamaha brand pianos, electronic pianos and keyboards, wind instruments, string instruments, percussion instruments, guitars, drums, music production equipment, etc. It will be the largest musical instrument store in Japan. In particular, in addition to expanding the exhibition of guitars and related products, which are becoming more popular as musical instruments that are easy to enjoy at home, we will also exhibit a wealth of music production equipment and software for personal use, and combine them to explain the music production process. You can experience it. As for sheet music, both stores have one of the largest selections in the area to support your music life. In addition, near the store entrance, Yamaha's communication robot "Charlie" will welcome customers by singing and talking.
Through the various music experiences offered at the "Brand Shop", we will expand the points of contact with new customers, enhance the brand's ability to communicate, and contribute to the revitalization of the music culture of the entire region in collaboration with nearby musical instrument stores. I am aiming for that.
To commemorate the opening of the "Brand Shop," both stores are planning to hold various online events and reservation-based events that will appeal to music lovers.
<Overview of the "Yamaha Ginza store" renewal floor>
B2F: Yamaha Ginza Studio <br /> A high-quality immersive space production by changing the sound and position in a studio with a maximum capacity of 200 people (in the case of standing), a ceiling height of 6 m, and an elevating stage. Introduced the latest Yamaha sound field support system "AFC (Active Field Control)". Participatory sound attraction "WONDER FILMING-Experience! The world of immersive sound-" utilizing this system will be newly started as permanent content *. Through an immersive experience in which the sound field changes in real time in conjunction with video content, we provide an immersive feeling as if you were in a completely different space, and surprises and discoveries for new sound experiences. Junya Enoki, a voice actor who appears in many popular anime works, will be narrated for the content.
In addition, we will continue to increase new participatory experiences and hold a variety of live concerts unique to Yamaha.
* It may not be held when other events are held.
B1F: Guitar / Drum / Synthesizer / Music Production Floor <br /> In a bright and cozy space, a rich lineup of Yamaha brand guitars, drums, synthesizers, music production equipment, etc. is exhibited. We also carry products from our group brands Line 6, Ampeg and Steinberg. Yamaha's soundproof room "AVITECS", which realizes high soundproofing performance and a comfortable acoustic environment, is used for the acoustic drum test room. In addition, Yamaha's remote ensemble service "SYNCROOM" can be experienced at the dedicated studio equipped with music production equipment and software, and seminars and clinics will be held in the future.
3rd floor: Sheet music, books, CD floor <br /> Not only new and already published sheet music published by group companies (Note 2), but also about 65,000 sheet music from Japanese books to foreign books that are difficult to obtain are lined up, which is one of the leading in Japan. It is an assortment of. In particular, we have the largest lineup of foreign books in Japan, and we are planning to hold events with overseas publishers. The lighting on the floor has been redesigned, and in a space where you can forget the time and immerse yourself in the selection of sheet music, highly specialized and knowledgeable staff will support you in meeting the sheet music.
4th floor: Wind / string / percussion floor / Wind instrument repair corner <br /> In addition to having about 250 Yamaha-branded wind instruments, which is the largest in Japan, Yamaha-branded stringed instruments such as silent violins are exhibited, from beginners to experts. Supports a wide range of players. We will also introduce some open exhibition styles that are not covered with showcases so that you can easily touch the latest models and popular products. In addition, we have renewed the five trial rooms, and you can choose the one that you are satisfied with in a good sound environment.
5th floor: Piano, electronic piano, electone, soundproof room (AVITECS) floor <br /> In addition to exhibiting more than 50 Yamaha brand keyboard instruments, which is the largest in Japan, including pianos, electronic pianos, electones, and keyboards, soundproofing We always display 3 types of rooms to meet the needs of a wide range of customers, from beginners to specialists. In addition, we will establish a new exhibition corner that highlights recommended products to enhance the brand's ability to communicate.
<Overview of the "Yamaha Music Nagoya Store" renewal floor>
1st floor: Brand experience floor <br /> This floor provides a variety of experiences that will be a new encounter with sound and music for all music lovers. Under the guidance of our staff, we always provide fresh content such as events and workshops. At the "Brand Gallery," which develops hands-on content that touches the world of the Yamaha brand, you can enjoy "Virtual Orchestra" *, which allows you to experience the conductor (contents will be replaced at any time in the future). There is a cafe corner, so you can feel free to drop by.
* "Virtual Orchestra": Content that allows you to enjoy the conductor experience by manipulating the orchestra in the video in real time by the movement of your hands when conducting. You can enjoy a new music experience realized by Yamaha's motion recognition and performance tracking technology for music, and 3D sound with headphones.
2nd floor: Guitars, drums, synthesizers, music production floor <br /> In addition to being the largest selection of Yamaha brand guitars in Japan, a wide variety of drums, synthesizers, stage pianos, etc. are exhibited, and music production equipment and PA We have a full lineup of equipment. We also carry products from our group brands Line 6, Ampeg and Steinberg. On the floor, there is a space where you can fully try out guitars and acoustic drums. There will also be a corner for demo performances and seminars.
6th floor: Sheet music / books / music miscellaneous goods floor / audio room <br /> The number of music scores has been expanded due to the relocation to the new floor. In addition to being one of the leading products in the Tokai region with more than 30,000 Japanese and Western books, we also have about 4000 items such as staff paper, music miscellaneous goods, and lesson goods, for a wide range of customers from beginners to piano instructors and experts. Meet your needs. Professional staff will support you in choosing a score and provide a place where you can discover new charms of the score.
Also, on the same floor, we will introduce a new listening room where you can experience the flagship model of Yamaha HiFi audio.
7th floor: Wind instrument / string instrument / percussion instrument floor / wind instrument repair corner <br /> The sales floor area has been expanded by about 25% by relocating to the new floor, and about 150 Yamaha brand wind instruments, which is the largest in the Tokai area, are available. Yamaha brand stringed instruments such as snare drums and silent violins will be newly exhibited. In addition, we will expand the trial room from the conventional 2 rooms to 3 rooms as an environment where you can feel free to experience and try the performance by adopting an open exhibition style where you can touch the latest models and popular products.
<"Yamaha Ginza Store" "Yamaha Music Nagoya Store" Renewal Opening Commemorative Event>
Date / time / event name / location
April 10 (Sat) 19: 00 / Xeno Trumpet 30th Anniversary Concert in Nagoya / Nagoya
April 17th (Sat) 11: 00, 15: 30 / Yamaha Electone Demonstrator Electone Online LIVE / LIVE delivery
April 17th (Sat) 14:00, 17: 00 / Takuma Onodera Salon Concert / Ginza (delivered to Nagoya and Osaka)
April 23 (Fri) 19: 00 / Koki Kuroiwa C3X espressivo Concert / Ginza
April 24th (Sat) 15: 00 / Naomi Konno C3X espressivo Concert / Nagoya
April 24th (Sat) 16: 00 / Nobuya Sugawa & Minako Koyanagi Duo Concert / Ginza & LIVE delivery (planned)
April 24th (Sat) 11: 00, 13: 00 / Yamaha Electone Demonstrator Electone Online LIVE / LIVE delivery
April 25 (Sun) 13: 00 / Yamaha Electone Demonstrator Electone LIVE / Nagoya & LIVE delivery
April 25 (Sun) 16: 00 / Kaoru Ono Electone LIVE / Nagoya & LIVE delivery
May 1st (Sat) 13: 00 / Yamaha Electone Demonstrator Electone LIVE / Nagoya & LIVE delivery
May 1st (Sat) 16: 00 / Masashi Takano Electone LIVE / Nagoya & LIVE delivery
May 2nd (Sun) 13: 00 / Keropons's "First Musical Instrument Challenge" / Nagoya & LIVE delivery
May 3rd (Mon) 13: 00 / Jacob Koller Piano LIVE / Nagoya & LIVE delivery
May 3rd (Mon) 15: 00 / Jacob Koller Piano Concert / Nagoya
Please visit our website for event locations, details and reservations.
Yamaha Ginza store https://www.yamahamusic.jp/shop/ginza.html
Yamaha Music Nagoya Store https://www.yamahamusic.jp/shop/nagoya.html
"Project Sekai Piano" Exhibition <br /> We will exhibit "Project Sekai Piano" with Yamaha's artificial intelligence (AI) ensemble technology and gorgeous wrapping for a limited time. With the cooperation of SEGA Co., Ltd., Colorful Palette Co., Ltd., and Crypton Future Media Co., Ltd., "Project Sekai Piano" was created in collaboration with the smartphone app game "Project Sekai Colorful Stage! Feat. Hatsune Miku". When you play "Senbonzakura", the virtual singer "Hatsune Miku" and Ichika Hoshino (voice: Ruriko Noguchi) who appears in the game will sing along with the performance. Please experience the special piano made for this project.
Yamaha Ginza store <br /> Exhibition period: April 23 (Friday) -May 5 (Wednesday / holiday)
Reservation start date and time: April 19 (Monday) 12:00
Yamaha Music Nagoya Store <br /> Exhibition period: April 24th (Sat) -May 5th (Wednesday / holiday)
Reservation start date and time: April 21 (Wednesday) 12:00
The experience is free and requires advance reservation (first-come-first-served basis). Please check the special page for details on how to make reservations and songs.
Reference: About "Project Sekai Piano" https://download.yamaha.com/files/tcm:39-1395895
* Event details and dates are subject to change.
Yamaha Ginza store <br /> Location: 7-9-14 Ginza, Chuo-ku, Tokyo Yamaha Ginza Building Floor composition:
12-10th floor Music Avenue Ginza (Music Class)
9-7th floor Yamaha Hall
6th floor Yamaha Ginza Concert Salon
5th floor piano, electronic piano, electone, soundproof room (AVITECS)
4th floor wind instrument / string instrument / percussion instrument / wind instrument repair corner
3rd floor sheet music / books / CD
2nd floor brand experience area: NOTES BY YAMAHA (Café Lounge)
1st floor Brand experience area: NOTES BY YAMAHA (Café Stand), Event space B1F Guitar / drum / synthesizer / music production B2F Yamaha Ginza Studio
TEL: 03-3572-3171 / NOTES BY YAMAHA (1F / 2F) 03-3573-3290
Business Hours / Regular Holidays: Please see the Yamaha Ginza store website.
Yamaha Music Nagoya Store <br /> Location: 1-18-28 Nishiki, Naka-ku, Nagoya-shi, Aichi Yamaha Nagoya Building Floor composition:
8th floor Yamaha Nagoya Hall
7th floor Wind instrument / String instrument / Percussion instrument / Wind instrument repair corner * Pre-opened from March 13th
6th floor sheet music / books / music miscellaneous goods / audio room * March 13-Partially pre-opened
5th floor Music Avenue Fushimi (Music Class)
4th floor Yamaha Grand Piano Salon Nagoya
3rd floor piano, electronic piano, keyboard, soundproof room (AVITECS)
2nd floor guitar, drums, synthesizer, music production
1st floor brand experience / cafe
Business Hours / Regular Holidays: Please see the Yamaha Music Nagoya store website.
1) Yamaha Music Retailing Co., Ltd. A wholly owned subsidiary of Yamaha Music Japan Co., Ltd. Business activities include sales of musical instruments, sheet music, soundproof rooms (AVITECS), CDs, and classroom business operations. Headquarters: Minato-ku, Tokyo.
2) Yamaha Music Entertainment Holdings, Inc. A wholly owned subsidiary of Yamaha Corporation. Business contents include publishing, music distribution, music production, music publishing, label business, etc. Headquarters: Shibuya-ku, Tokyo.
Yamaha Ginza store
Yamaha Music Nagoya Store
Yamaha Corporate Information Site / News Release
* Product names and company names in the text are trademarks or registered trademarks of our company and other companies.
* The information contained in this news release is as of the date of the announcement.
Please note that it may be changed after the announcement date.