-Wakasa's Fukui plums, nurtured by the sea breeze of the Sea of Japan and the soft sunlight, are lined up in Tokyo-
Fukui Prefecture Antenna Shop Aoyama store "Fukui Minami Aoyama 291" and Ginza store "Food Mart Fukuikan" from June 1st (Tuesday) to June 30th (Wednesday) "Season! Wakasa's Fukui Ume Fair" Will be held.
"Season! Wakasa's Fukui Ume Fair" will allow people who are refraining from traveling or returning home due to the influence of the new corona virus to experience the charm of Wakasa's specialty "Fukui Ume", which will reach its peak in June. For this reason, it is a fair where you can fully enjoy the charm of Fukui's plums, including the sales of raw red ume plums, the standard umeboshi, and sweets and liquor made from ume.
Season! Wakasa Fukui Plum Fair
■ What is Fukui Ume?
In Fukui, a plum festival is held every year in the prefecture, and the citizens of Fukui are looking forward to selling plums for plum wine and plum syrup everywhere in the prefecture during the season, but the history is old and the cultivation is in the Edo period. It is said to have originated in Wakasa Town during the Tenpo era (around the 1830s). It goes well with the stable climate in early spring in the Wakasa region, and has grown to become the largest ume producing area on the Sea of Japan side. A major feature of Fukui Ume is that the seeds are much smaller and you can enjoy the thicker flesh. Fukui Ume is one of Fukui's specialty products, as it has been presented to the imperial family every June since 1977, and the Fukui Ume and Ume championship trophies are presented to the sumo wrestlers as the Fukui Prefecture Award. There are three varieties of Fukui plum, Benei, Kento, and Shinpei Tayu, all of which were selected and cultivated in Wakasa Town. The representative variety is Koei, and Fukui Ume generally refers to Koei Ume.
Fukui Ume (1)
Fukui Ume (2)
■ Overview of Fukui Prefecture Antenna Shop "Season! Wakasa's Fukui Plum Fair"
A month in which you can enjoy Fukui plum blossoms in Tokyo, which will reach its peak in June. At the "Season! Wakasa Fukui Plum Fair," we started selling raw plums, dried plums using red plums grown in our own plum garden, and chopped and kneaded plums pickled in plum wine. It is a fair where you can fully enjoy the charm of Wakasa's Fukui plums, which are grown in the sea breeze of the Sea of Japan and the soft sunlight, with a lineup of plum wines and juices made from pound cakes and red plums.
[Holding period]
June 1st (Tuesday) -June 30th (Wednesday), 2021
[Venue]
Fukui Prefecture Antenna Shop Aoyama Store "Fukui Minami Aoyama 291", Ginza Store "Food Mart Fukuikan"
[Main products]
* Some products may not be available at all stores. Raw red plums are sold only at the sales event.
<Wakasa Mikata Plum Production Association> Benei Ume (raw), <Fuku Ume> Plum Dried Large Grain (Shiso, Usu Shio), <Ume no Sato Kaikan> White Dried Plum, <Wakasa Mikata Plum Production Association> Beni Sashi Ume (Plum Dried) ), <Umepo> Dried plums, <Wakasa Bussan Association> Kuroume, <Fukuume> Shisoneri plums, <Takano Yuhei Shoten> Kanro plum meat, <Wakasa Bussan Association> Plum wine plums, <Ooi Yume Kobo> Plum cake, <Ooi Yume Kobo> Plum jam gallet, <Up to Yu> Benei plum finanche, <Takano Yuhei Shoten> Red plum juice, <Up to Yu> Mitsuume jelly, <Daisho Japan> Benei plum juice jelly , <Ume no Sato Kaikan> Plum Drink, <Eco Farm Mikata> Good Job, <Eco Farm Mikata> Plum Carbonated Water BENI Cider, <Eco Farm Mikata> BENICHU 38 ° Non-Sugar Plum Sake, <Eco Farm Mikata> BENICHU 20 ° Fine Sugar Plum wine
[Sales event]
・ Benei Plum Sales Event June 12th (Sat), 13th (Sun), 19th (Sat), 20th (Sun)
We will sell raw red plums, which are rare in Tokyo, for 4 days during the fair.
<Wakasa Mikata Plum Production Association> Benei Ume (raw)
<Up to Yu> Honey Ume Jelly
<Eco Farm Mikata> BENICHU 38 ° Non-sugar plum wine
■ About Fukui Prefecture Antenna Shop Fukui Prefecture is surrounded by the magnificent Sea of Japan and fertile land.
A number of traditional crafts backed by history, delicious water and delicious ingredients cultivated in abundant mountains.
We will deliver the charm of Fukui that you can enjoy with your eyes, taste with your tongue, and make your heart happy.
Fukui Prefecture Antenna Shop (Left) Aoyama Store "Fukui Minami Aoyama 291" (Right) Ginza Store "Food Mart Fukuikan"
1, Aoyama store "Fukui Minami Aoyama 291" (5-4-1 Minami Aoyama, Minato-ku, Tokyo, Grasseria Aoyama)
URL: https://fukui.291ma.jp/aoyama/
We display and sell various crafts such as food and local sake, which Fukui Prefecture, which ranks first in Japan in the happiness ranking by prefecture, and the frame of eyeglasses, which boasts the highest production in Japan.
On the 1st floor, there is a restaurant "Fukui, Watchtower" operated by a long-established inn in Fukui prefecture. You can taste "delicious Fukui". In addition, we have set up a tourist information corner and a special exhibition corner to disseminate information on Fukui Prefecture and provide business support to companies in the prefecture.
2, Ginza store "Food Mart Fukuikan" (Ginza West Building 1F, 1-3-3 Ginza, Chuo-ku, Tokyo)
URL: https://fukui.291ma.jp/ginza/
"Food Mart Fukuikan" is a restaurant specializing in delicious "food" in Fukui Prefecture.
At 291 we have delicious tastes including items that are not available.
Equipped with an eat-in counter, you can enjoy the seasonal taste of freshly made Fukui.
■ Fukui Prefecture Antenna Shop Efforts to Prevent the Spread of Coronavirus Infection The Fukui Prefecture Antenna Shop takes into consideration the health and safety of customers and staff. We apologize for any inconvenience, and thank you for your understanding and cooperation.
・ What we are working on for safety
(1) Staff are obliged to wear masks.
(2) We have canceled the tasting / tasting (including paid) service, and removed some testers and exhibition samples.
(3) Workshops and events will be canceled for the time being.
(4) We will provide simple customer service with short-term guidance. In addition, it may not be possible to check because it will be a long-term customer service.
・ What I would like to ask our customers
(1) Please come to the store wearing a mask.
(2) When lining up at the cash register, please wait before and after.
(3) Please let us know your payment method (cash, credit card, mobile payment).
(4) Money will be exchanged on the tray.
[General inquiries regarding the fair (product) published in this release]
・ Aoyama store "Fukui Minami Aoyama 291"
03-5778-0291 <Excluding the year-end and New Year holidays, 11: 00-19: 00>
* Business hours may change due to the influence of the new coronavirus. Person in charge: Iida
・ Ginza store "Food Mart Fukuikan"
03-5524-0291 <Excluding the year-end and New Year holidays, 10: 30-20: 00 (Monday-Saturday), 10: 30-19: 00 (Sunday / holiday)>
* Business hours may change due to the influence of the new coronavirus. Person in charge: Furuichi
