The world view of Hikaru Utada’s new song “PINK BLOOD” appears at Ginza Sony Park “Hikaru Utada” PINK BLOOD “EXHIBITION” will be held from June 5th (Sat)

A limited-time exhibition of MV costumes and sets, and high-quality prints of the latest artist photographs. Special photo booth is also available | June 5th (Sat) -June 18th (Fri), 2021 11: 00-19: 00 #pinkblood

Ginza Sony Park will hold "PINK BLOOD EXHIBITION" from June 5, 2021 (Saturday), along with the release of Hikaru Utada's new song "PINK BLOOD", where you can experience the world of music videos. .. In order to avoid crowds and enjoy with peace of mind for visitors, we will hold thorough infection prevention and diffusion prevention measures in accordance with the guidelines of the city, and admission will be reserved in advance (first-come-first-served basis). order). Reservations will be accepted from 11:00 on June 2nd (Wednesday) today.

Hikaru Utada's "PINK BLOOD", which is a hot topic as the theme song of the anime "To Your Eternity" (originally written by Yoshitoki Oima, serialized in "Weekly Shonen Magazine"), which is popular on NHK E-Tele, is today 6 Digital single distribution will start on Wednesday, February 2nd. At the same time, the music video premiered on YouTube has already received a lot of acclaim.

Ginza Sony Park will hold an exhibition "Hikaru Utada" PINK BLOOD "EXHIBITION" from June 5th (Saturday) to commemorate the release of this "PINK BLOOD" and the release of the music video. You can experience an immersive experience in the world view of the music video that can be reproduced only at Ginza Sony Park, where the skeleton before the dismantling of the Sony Building remains.

At the venue, you can watch a music video directed by Eiji Tanigawa of Creative Lab. TOKYO on a large screen, and also exhibit 3 costumes actually used for shooting and a stage set of candle objects. In addition, you can see the latest artist photos by photographer TAKAY, who has worked on this jacket and is active in the world, in high quality prints. In addition, a photo booth using a mirror, which was used for taking artist photos with an impressive appearance in the mirror, was reproduced and installed. Visitors can freely enjoy shooting.

The music video (MV) art staff will be in charge of the planting decoration in the venue, and the jacket designer will be in charge of the poster visual of the exhibition, making it a unique exhibition that the creators of this work will handle. Please expect by all means.

With the re-extension of the state of emergency, the scale of this EXHIBITION has been reduced from the traveling exhibitions at Sony stores nationwide (Tokyo, Nagoya, Osaka, Sapporo, Fukuoka) so that customers far away can enjoy it. We are considering holding it within the year. This will be announced on the official website of Hikaru Utada as soon as it is decided.

"While valuing the first impression that it seems to be a" hymn born in the present age "that I felt when I first heard PINK BLOOD," growth "is self-questioning, awareness, and conflict. It would be great if you could feel the concept of going to a new stage of the process of forming the music video, that is, becoming an adult. Throughout the whole, there is a strong MV that is timeless. I am proud that I was able to do it. " MV Director Eiji Tanigawa

"I had the opportunity to enlarge the photo quite a lot at the exhibition, but I didn't want to lower the quality of the photo just because it was big, so I finished the frame even with a large format print while keeping the quality. It floats in the darkness. I wanted to create an exhibition with an image that would go up. ”Photographer TAKAY

Creator profile

Eiji Tanigawa (Film Director)
In addition to the conventional video expression, the production that incorporates new expressions such as programming has received worldwide acclaim, and has won numerous awards in domestic and overseas advertising awards, such as receiving the GOLD in the film category of Cannes Lions. CEO and director of TOKYO.

1996 Traveled to England. Started his career with the British fashion magazine "iD". Currently based in NY and Tokyo, advertisements such as "ARMANI JEANS" "EMPORIO ARMANI" "Y-3" "SHISEIDO" from fashion magazines such as "Harper's BAZAAR Germany" "L'Uomo Vogue" "VOGUE JAPAN" Global activities such as CM shooting. Instagram: @takayofficial

■ Outline of "Hikaru Utada" PINK BLOOD "EXHIBITION"

Period: June 5th (Sat) -June 18th (Fri), 2021 11: 00-19: 00
Location: Ginza Sony Park (PARK B2 / B2F)
Fee: Free (advance reservation required, first-come-first-served basis)
Hikaru Utada Official Page:
Hashtag: #pinkblood

* Advance reservations are required so that customers who come to the park can enjoy themselves with peace of mind while avoiding crowds. Reservations will be accepted from 11:00 on June 2nd (Wednesday).
* We are implementing infection prevention and diffusion prevention measures in the park. We appreciate your understanding and cooperation. Please refrain from visiting the park if your body temperature is 37.5 degrees or higher, if you have a cold or illness, or if you suspect that you have close contact with a person who is positive for the new coronavirus infection.
* Events may be suspended without notice. In addition, depending on the future situation, the event may be canceled.

About advance reservation

Advance reservations are required so that customers who come to the park can enjoy themselves with peace of mind while avoiding crowds. Since the number of reservations is limited, we will only make one reservation per person (up to 2 tickets). Please see the reservation page for details. We ask for your understanding and cooperation so that many people can make reservations.

How to apply: Apply from the online ticket sales service "Peatix". Please access the "Hikaru Utada" PINK BLOOD "EXHIBITION reservation page" from the Ginza Sony Park website and make a reservation (first-come-first-served basis).
Reservation starts: June 2, 2021 (Wednesday) 11:00

Exhibit contents

・ Watch the music video for the new song "PINK BLOOD" <br /> You can watch the music video that has just been released on the big screen.

・ PINK BLOOD Artist Photo Booth (shooting corner)
Reproduce the photo booth using a mirror, which was used for taking artist photos with an impressive appearance in the mirror. You can shoot freely by yourself.

・ Three costumes appearing in the music video <br /> Three costumes actually worn by Hikaru Utada will be exhibited in the music video.

・ Exhibition of newly-taken photo panels <br /> The latest newly-taken photographs by photographer TAKAY will be exhibited in high-quality prints.

・ Shooting set exhibition <br /> We will exhibit the stage set of candle objects used in the music video.

■ "PINK BLOOD" (theme song for the anime "To Your Eternity")

The theme song for the fantasy anime "To Your Eternity," based on the manga of the same name by Yoshitoki Oima, which began broadcasting on NHK E-Tele in April 2021.

Video director Eiji Tanikawa (Creative Lab.TOKYO) and photographer TAKAY, who also worked on the jacket for the album "Hatsukoi" released in 2018, are participating in the music video production.

"PINK BLOOD" music video

<Delivery single>
Release date: June 2, 2021 (Wednesday)

Hikaru Utada (Singer / Song Writter)
Born January 19, 1983. The debut single "Automatic / time will tell" released on December 9, 1998 recorded double million sales and became one of the top artists at the age of 15. The first album "First Love" released just a few months later set a Japanese record for CD sales. The record has not been broken yet. Since then, all the albums have won the 1st place on the chart. "One Last Kiss" (the theme song of the movie "Shin Evangelion Theatrical Version") released in March 2021 is active in Japan and abroad as a female artist representing Japan, ranking in 33 countries.

<Instagram live program information>
Title: "Ask Hikaru Paisen! On Instagram"
Delivery date: Scheduled to be delivered in June Distribution source account: Hikaru Utada Instagram account @kuma_power

■ About Ginza Sony Park

Ginza Sony Park inherited the concept of "a facility open to the city" from the beginning of the former Sony Building, and opened on August 9, 2018 for a limited time before rebuilding the Sony Building. It is an "experimental park that keeps changing" in the city, where various events and live programs that make you feel surprised and playful throughout the year are held. I am. The park will be open until the end of September 2021. After that, rebuilding work will proceed, and in 2025, the final form of "Ginza Sony Park" will be completed.

Ginza Sony Park Official Website / SNS Account

@ginzasonypark #ginzasonypark #Ginza Sony Park

Efforts to prevent infection and requests to customers

In order to protect the health and safety of our customers and staff, we are implementing infection prevention and diffusion prevention measures in the park. We appreciate your understanding and cooperation.

・ Please cooperate with the body temperature measurement at the reception. Those with a body temperature of 37.5 degrees or higher may be refused admission.
・ Please wear a mask in the park.
・ Please refrain from entering the park if you have a fever or feel unwell.
・ Please cooperate with hand disinfection at the time of admission.
・ Please cooperate in securing the space between customers.
・ Please use at intervals in the elevator or escalator.

・ Install your rubbing alcohol.
・ The hand dryer in the toilet is stopped.
-Strengthen disinfection and ventilation of areas with frequent contact such as handrails and doorknobs.
・ Staff will wear masks, measure temperature before going to work, gargle frequently, wash hands, and disinfect hands.