[Experience Report] Explore the world of digital pictorial books where you can meet animals at the “Zukan Museum Ginza” opened in Ginza!

On July 16, 2021, a new type of experience-based facility "ZUKAN MUSEUM GINZA powered by Shogakukan no Zukan NEO" (hereinafter "Zukan Museum Ginza") opened on the 6th floor of Tokyu Plaza Ginza in Ginza, Tokyo.

Since I have been interviewing this topical facility immediately, I will report on the state of the venue, how to enjoy exploration, points I noticed, etc.!

What kind of facility is "Zukan Museum Ginza"?

"Zukan Museum Ginza" explores the world where a wide variety of creatures picked up from the "Shogakukan Encyclopedia NEO" series, which has a cumulative circulation of over 11 million copies, are digitally visualized, and explores the real ecosystem and nature. It is a facility where you can learn.


Buffy fish owl


On the huge screen in the museum, under the supervision of the "Shogakukan Encyclopedia NEO" team with the concept of "telling the creatures themselves", the usual behavior of each creature and the movement when wary are reproduced with animation.

Southern tamandua, elk, armadillo lizard, Amazon river dolphin … While capturing the detailed characteristics of creatures realistically, the visual itself has a paint touch finish like an illustration, so even people who are not good at looking insects can enjoy it. ..

Underwater zone

Deep forest zone

Waterfall zone

"Zukan Museum Ginza" is mainly composed of five zones: "Deep Forest Zone", "Underwater Zone", "Waterfall Zone", "Wildfield Zone", and "Antview Zone".

Reproduce the habitats of creatures such as forests, freshwater, riversides, grasslands and arid areas with screens and three-dimensional objects. It reduces the lighting to the minimum and enhances the immersive feeling of the audience.

Among them, the "Antview Zone" is an unusual space where you can explore the creatures found in thickets from the perspective of ants. When the insects took off, the wind blew and vibrated in the zone, and I was able to experience the feeling of an ant.

It gradually changes from morning to night. At night, every zone has a fantastic atmosphere.

The mechanism is to condense 24 hours a day into 24 minutes, and the scenery changes with the passage of time in the morning, noon, evening, and night, but I am surprised that the creatures that appear will change depending on the time of day! In other words, nocturnal creatures can only be observed at night.

Creatures often move and disappear from the screen, which can be frustrating for some, but it's also a spice that excites visitors' exploration. Let's enjoy the creatures living in a natural way.

Start exploring with the "stone of memory"!

"Stone of memory" that changes to seven colors

By the way, "Zukan Museum Ginza" is a large facility that uses the entire floor of Tokyu Plaza Ginza, but in reality, there is no information board about which creatures will appear at which spots.

When you hear this, you may be worried that you have to look for it blindly, but don't worry. The navigation item that can be called the heart of exploration is the "stone of memory" in the image. (One piece can be rented per group. One piece can be added for 300 yen)

If you have a "stone of memory" with a mysterious power, you can detect the creatures that appear in the museum and record which creatures you encountered . It's rather heavy, but it's safe even for small children because it is guided to hang it diagonally on the body with the attached string.

Discover creatures in the "Deep Forest Zone".

The "Record Stone" is easy to use, and when you first approach the creature, the following screen will be displayed.

However, it is not OK if you find it, and you need to refer to the hints displayed on the screen in order to record the creatures. In the case of the image above, it says, "Turn upside down from the top of the tree and record how you catch the food."

When I waited until it moved according to the hint, the creature's body glowed white. At this timing, I will touch the white circle on the screen.

Get it!

I understood the names and ecology of the creatures.

Only by touching the white circle at the right time and recording the creature on the "record stone", I was able to know the name, habitat, and ecology.

In this way, it is a facility where you can not only learn about the real ecosystem and nature of living things, but also enjoy collecting creatures by finding and getting them.

The hints displayed were interesting because there were many things that taught the individuality of the creatures, such as "the way parents watch over their children" and "the way the top and bottom are reversed".

By the way, the ★ mark at the top of the screen is the degree of rarity in the museum. Rarity was set from 1 to 3. (In the image, Margay's rarity seems to be 1, but this is because I shot it in the middle of being displayed, it is actually rarity 2)

The author was aiming for a comp of all creatures within the interview time. Immediately after I learned about the function of this "record stone", I was optimistic that "Well, it would be an easy win if I had this", but I soon realized that it was surprisingly difficult to increase the number of records.

A crocodile is wandering around on the ceiling, showing his stomach

I think it's a lively image of an object …

The reason is that the creatures that appear depending on the time zone change as mentioned above, but if you get too close, the creatures will be alert and run away . In order not to waste your time, you have to keep a reasonable distance.

In addition to the huge screen, there are other creatures lurking in the miso . For example, in the ceiling, for example, in an object that I thought was just for a stool …

Even though I haven't seen the creatures, for some reason the "stone of record" responded and displayed hints, and I searched around the area with "Well, where are you?" Zu. That's why the tension will explode when you can find it !!

It can be said that it is a perfect difficulty level for parents and children and friends to enjoy together.

Some creatures don't show up unless they are surprised. (What is surprised …?) Of course, creatures with a rarity of 3 are set so that they are difficult to find, so people who hate losing may be addicted to it.

As a caveat, there was a scene where the "record stone" stopped responding when I was in the same place for a certain period of time, perhaps to prevent it from getting in the way of other visitors. After spending a while in another place, it started to react again, so please refer to it when you go to "Zukan Museum Ginza".

You can get one random card from the recorded creatures!

Goal area

This is the last goal area that I arrived at while getting excited. A mysterious monitor is installed in the middle of the space surrounded by fantastic graphics.

When I set the "record stone" on the meaningful pedestal installed around the monitor, I arrived at a very beautiful ending where the creatures I recorded so far jumped out on the monitor. (Please check the ending screen with your own eyes)

* A part of the paper is mosaic processed.

When the ending is over, a large receipt will be printed from the pedestal. This is called "proof of record" and tells you how many creatures you were able to record. I don't have all kinds of comps! It took about 40 minutes to record only about 60% of the total … I want to revenge again.

I got a Japanese long-eared bat card. Kimo is cute ~

If you look closely at the "proof of record", one of the animals you could record is marked with a circle. If you take this to the official store "memoria" outside the museum, you will get one card of the creature with a circle, so don't forget to get it.

The official store sells "Official Creatures Encyclopedia", original design tote bags, sweets, stuffed animals, and "Shogakukan Encyclopedia NEO" series. In particular, the "Official Creatures Encyclopedia" contains explanations of all the creatures that appear in the museum, so be sure to pay attention to it. Reading before exploring may improve recording efficiency.

You may be eager to record the creatures, but I wanted you to take a closer look at their realistic behavior, and I wanted you to take a closer look at Zukan Museum Ginza, a wonderful new spot in Ginza.

If you come here, children's interest in living things and nature will surely increase.

For adults, it is recommended that you sit on the objects instead of chairs installed in various places and try to heal while watching the ever-changing scenery.

<Facility overview>

Name of facility ZUKAN MUSEUM GINZA powered by Shogakukan Encyclopedia NEO
Venue Tokyu Plaza Ginza 6F
(5-2-1 Ginza, Chuo-ku, Tokyo)
Opening hours 11: 00-20: 00 (planned) * No regular holidays
Admission fee Adults (18 years old and over) 2,500 yen Junior high school and high school students 1,700 yen Elementary school students 1,200 yen Preschool children (3 years old and over) 900 yen * Please use online or Lawson tickets to make reservations and purchase tickets.
Organizer Zukan Museum Limited Liability Partnership, Sasaki Holdings Co., Ltd., Shogakukan Co., Ltd., Aid DCC Co., Ltd., Drill Co., Ltd., Dentsu Inc., Sunny Side Up Co., Ltd., Asahi Shimbun Co., Ltd.
Exhibition official website https://zukan-museum.com