A lineup of clothing, food and housing under the theme of “autumn season” The second installment of Mitsukoshi Isetan’s new campaign “THE STORIES” -held at Isetan Shinjuku store, Nihombashi Mitsukoshi main store, and Ginza Mitsukoshi store-

[PART2] September 15th (Wednesday) -October 5th (Tuesday)
Isetan Shinjuku store, Nihombashi Mitsukoshi main store, Ginza Mitsukoshi
Mitsukoshi Isetan Online Store
Official site: https://www.mistore.jp/shopping/feature/shops_f3/thestories_sp

Isetan Mitsukoshi's new campaign "THE STORIES" offers valuable limited-edition products and pre-sale products, such as products born from customer feedback, plans realized by buyers, and products that can be obtained earlier than anywhere else. Expand. PART1 was held at the Mitsukoshi Isetan Online Store, Isetan Shinjuku Store, and Nihombashi Mitsukoshi Main Store for the first time from Wednesday, July 7, this year.
In PART2 from September 15th (Wednesday) to October 5th (Tuesday), Ginza Mitsukoshi will join the theme of "Autumn Season", and you can fully enjoy autumn in all clothing, food and housing. Introducing the assortment. From the latest fashion and home items, you can enjoy the taste of autumn that you can only taste now.

The stock of reward to Mitsukoshi Isetan online Nsutoa-freezer –

◆ Delivery of frozen cakes from Isetan Mitsukoshi, which has gained popularity due to its "freshly made deliciousness" and "you can eat it whenever you want," while eliminating the hassle of taking home lunch boxes and sweets from famous pastry chefs. This fall, the item lineup of frozen delivery products will be further enhanced.

(Clockwise from the upper right of the image)
・ <Jean-Paul Evan> Gore Entremet 5,400 yen (1 piece)
・ <Kaiseki cuisine Aoyama> Boiled sablefish * 7 kinds of low-salt frozen lunch set 5,940 yen 1 of them ・ <Kazuhisa Shino> Roast beef chirashizushi Untan yolk soy sauce 2,916 yen (1 fold)
・ <Pierre Herme Paris> Cheesecake Franboise Pistache 4,536 yen (1 piece)
* Limited to Isetan Mitsukoshi Online Store (Only <Pierre Herme Paris> can be ordered over the counter)

・ Isetan Shinjuku store-Overwhelming product lineup-

<Mamekurogouchi> is a lineup of new autumn / winter items, and limited items are also available. <br /> Isetan Shinjuku store <Mamekurogouchi> is one of the most popular in restyle. The lineup that can only be realized at the Isetan Shinjuku store, which buys almost all of the 2021 autumn / winter main collection, will be gathered together. In addition, 3 types of Mitsukoshi Isetan limited items are newly released. The luxurious wool cashmere coat ordered in a black color that is easy to use everyday is the first place that will catch the hearts of Mame fans with its soft touch and beautiful rounded form.
<Mamekurogouchi> Court (Mitsukoshi Isetan Limited) 139,700 yen □ Isetan Shinjuku Main Building 3rd Floor Restyle

Unveiling <ADEAM ICH> that makes you feel the "now" of Tokyo <Adium Ichi> brand launch pop-up will be held specially at the Isetan Shinjuku store where the FOXEY / ADEAM collaboration store is located. Look out for a new, gender-neutral, size-inclusive collection.
<Adeam Ichi> URAHARA TOP 51,700 yen
<Adeam Ichi> Brand Launch Pop-up Store □ September 22nd (Wednesday) -September 28th (Tuesday)
□ Isetan Shinjuku Main Building 3F Center Park / Promotion

<Brunello Cucinelli> First Kids Collection <br /> This is the first appearance at POP UP for a limited time. A kids' collection where you can enjoy the gentle touch of natural materials, the heartfelt techniques of Italian craftsmen, carefully selected fabrics and the nature-inspired coloring of Umbria, Italy, which inherits the DNA of <Brunello Cucinelli>. is.
<Brunello Cucinelli> POP UP SHOP
□ September 15th (Wednesday) -September 28th (Tuesday)
□ Isetan Shinjuku Main Building 6F Re-Style Kids
※The image is an image.

<Aurary> The latest collection Isetan Shinjuku limited edition that fashion lovers can't miss <br /> A brand that creates clothes with a simple design and a relaxed silhouette, with a focus on materials. We will introduce the 2021 Fall / Winter collection of the most popular brands in Japan and overseas in a one-week promotion from September 29th (Wednesday). In addition, 3 types of navy sweatshirts that will not appear in the 2021 Fall / Winter collection will be sold exclusively at the Isetan Shinjuku store.
Isetan Shinjuku Store / Mitsukoshi Isetan Online Store Limited <Aurary> Sweat Parker 30,800 yen, Sweat Pants 30,800 yen □ Isetan Shinjuku Men's Building 6th Floor Men's Contemporary September 29 (Wednesday) □ Mitsukoshi Isetan Online Store September 29 ( Wed) Start selling at noon

The new collection "LCDC" of interior items announced by the world pre-sale <Ginori 1735>, the first fragrance of <Ginori 1735> just released in Milano Salone. This time, the room fragrance will be released for the first time as <Ginori 1735>. The lineup just announced at Milano Salone will be sold in advance at the Isetan Shinjuku store ahead of the rest of the world.
<Ginori 1735> (from the left of the image)
Candle Derma L Flamingo 77,000 yen, Incense stand Red 33,000 yen, Candle Derma Flamingo 18,700 yen, Candle stand Amante 539,000 yen, Candle with lid Seguache Flamingo 37,400 yen, Candle Retterato Red 41,800 yen "FUTURE = connecting tales GINORI 1735"
□ September 8th (Wednesday) -September 23rd (Thursday / holiday)
□ Isetan Shinjuku Main Building 5F Center Park / The Stage # 5 * Sales start date September 8 (Wednesday) General sales start date October 1 (Friday)

Nihombashi Mitsukoshi Main Store-Autumn taste limited edition special feature-

・ URL: https://www.mistore.jp/shopping/feature/shops_f2/thestoriesp2_2_sp.html

A collection of sweets of potatoes and chestnuts that make you feel the arrival of autumn As autumn approaches, we receive various voices from customers, such as "Do you want to sell that potato candy?" And "I'm looking forward to that chestnut candy shop." "Imokuri" from <Nakajima Daishodou>, which will be exhibited this year, is a baked confectionery with a rich and moist texture that uses strained Tanba chestnuts and sweet Kintoki potatoes.
<Nakajima Daishodou> Imokuri 702 yen (3 pieces)
Warm and sweet autumn-potato and chestnut sweets-
□ September 1st (Wednesday) -September 30th (Thursday) □ Nihombashi Mitsukoshi Main Store Main Building B1F Kayuan

Luxury raw Daifuku using carefully selected autumn ingredients <br /> Customers who like sweets at the Nihombashi Mitsukoshi Main Store often say, "I want to eat really delicious sweets, even if they are a little expensive." <Patissley Montcher>'s raw Daifuku is a popular product that you can enjoy as if it were a Western sweet, which is unique to a shop famous for its roll cake. This time, we have prepared a limited edition of raw Daifuku using rich Japanese chestnuts and refreshing Shine Muscat. It has a luxurious taste with carefully selected ingredients.
Nihombashi Mitsukoshi Main Store Limited <Patisserie Moncher> Extreme Raw Daifuku Set 1,620 yen (2 pieces) □ Nihombashi Mitsukoshi Main Store Main Building B1F Western confectionery * Sales period: September 15 (Wednesday) -September 28 (Tuesday)

Speaking of the special chestnut yokan <Obusedo main store> that is suitable for gifts , it is a famous Japanese sweets shop that uses chestnut bean paste. We are particular about the smooth and flavorful chestnut bean paste, but the "Kurigoro Kurikanoko Yokan", which is sold exclusively at the Nihombashi Mitsukoshi Main Store, is a special version with plenty of chestnut grains as well as chestnut bean paste. Although it is expensive at 5,400 yen per piece, it is a self-confident work that even gourmets will surely be satisfied with. It is a yokan that is more suitable as a "gift" than a gift.
Nihombashi Mitsukoshi Main Store Limited <Obusedo Main Store> Chestnut roasted chestnut deer yokan 5,400 yen (1 sashimi)
□ Nihombashi Mitsukoshi Main Store Main Building B1F Japanese sweets * Sales period: September 15th (Wednesday) -September 28th (Tuesday)

Enjoy the taste of the restaurant at home time <br /> Maron Chantery, which can be said to be a specialty of <Tokyo Kaikan>, is ordered as a dessert by many who visit the special dining room "Nihonbashi". This time, "Hojicha-flavored Chantery" was born exclusively at the Nihombashi Mitsukoshi Main Store. Hojicha is roasted in the store by Nihombashi Mitsukoshi Main Store's private brand <Nihombashi Japanese Tea Ito En>. Rare arranged sweets can be enjoyed at home as a takeaway.
Nihombashi Mitsukoshi Main Store Limited Special Dining "Nihombashi" Hojicha Flavored Kyoto Tanba Chestnut Chantery
2,200 yen (eat-in ╱ 1 piece) 2,160 yen (take-out ╱ 1 piece)
□ Nihombashi Mitsukoshi Main Store Main Building 7th Floor Special Restaurant "Nihombashi"
* Sales period: September 15th (Wednesday) -September 28th (Tuesday)
* Take-out WEB reservation period: September 12 (Sun) -September 25 (Sat)
(Reservation required at least 3 days before you wish to receive)

・ Ginza Mitsukoshi-Special collaboration-

"FUJIYA Smile Switch Festa in GINZA" to commemorate the 70th anniversary of Milky's release
A cute and fun experience that can only be experienced at Ginza Mitsukoshi, such as a photo spot, an exhibition commemorating the 70th anniversary of the release of Milky, and a stamp rally project where you can get "[Not for sale] Smile Switch original mask & mask case" around Fujiya's shops in Ginza. An event packed with delicious food. Limited sweets and limited-design items will also be on sale at the venue.
Ginza Mitsukoshi Limited <Western Confectionery Fujiya> FUJIYA Smile Switch Festa in GINZA 2021 Autumn Limited Can 880 yen (1 piece / Country Maam Vanilla Cocoa 4 pieces each) FUJIYA Smile Switch Festa in GINZA 2021 Autumn □ Wednesday, September 22 -Tuesday, October 5 □ Ginza Mitsukoshi Main Building 7th Floor Ginza Chandelier Sky

Ginza Mitsukoshi 3rd floor will be a lifestyle floor where millennial generations "want" will be available <br /> This fall, the women's clothing floor on the 3rd floor of the Ginza Mitsukoshi Main Building and New Building will be remodeled and opened for a new era. It will evolve into a floor that fits the sensibilities of the next generation of millennials. A casual cosmetics zone has been newly established, and fashion brands and miscellaneous goods that make you feel the season have been expanded. We propose to suit a wide range of women's lifestyles. <Cosme Kitchen Beauty> <Mira Owen> <Gelato Pique> etc. are NEW OPEN.
<Cosme Kitchen Beauty> Based on the concept of "Beauty in face", we have a lineup of cosmetics that are particular about materials from skin care to makeup.
Brands handled: <to / one> <FEMMUE> <F organics> <SNIDEL BEAUTY> <mmm> etc.

・ Common to all 3 stores

Luxury sneakers recommended for adult women <br /> <Sergio Rossi> representing Italian luxury shoes. Isetan Mitsukoshi will pre-sale new sneakers with crystal buckles, which can be said to be the icon of the brand. Sneakers tend to be casual, but they also produce an elegant and gorgeous impression unique to <Sergio Rossi>.
<Sergio Rossi> Sneakers 126,500 yen □ Women's shoes on the 2nd floor of the Isetan Shinjuku store □ Women's shoes on the 3rd floor of the Nihombashi Mitsukoshi main store □ Women's shoes on the 2nd floor of the Ginza Mitsukoshi main building : Scheduled for Saturday, October 9

Engagement ring reborn over time <br /> Rings inherited from parents and relatives can be used as your own engagement ring. At <ajour> in Ginza Mitsukoshi, which was refreshed and opened last year, more than 500 design sample frames are displayed extensively on the wall. It is unique to Ginza Mitsukoshi that you can freely pick it up and choose it. Engagement ring frame is more than 1,000 types including those that can be selected from the catalog, and the material can be selected from Pt, K18YG, K18WG. We will propose a memorable bridal with the feelings of your loved ones.
□ Isetan Shinjuku Main Building 4th Floor Jewelry / Jewelry Repair & Remodeling □ Nihombashi Mitsukoshi Main Store Main Building 1st Floor Accessories / Accessories Repair & Remodeling □ Ginza Mitsukoshi New Building 2nd Floor Jewelry / Jewelry Repair & Remodeling

* It may be changed or canceled due to circumstances such as over-the-counter sales and POP UP holding time.

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