Fujiya x Ginza Mitsukoshi A smile switch for everyone! “FUJIYA Smile Switch Festa in GINZA 2021 Autumn” held

Mitsukoshi Isetan online store limited products are also available!

■ September 22, 2021 (Wednesday) -October 5, 2021 (Tuesday) * The last day ends at 6:00 pm
■ Ginza Mitsukoshi Main Building 7th Floor Chandelier Sky Event Space
■ Mitsukoshi Isetan Online Store: September 15th (Wednesday) -October 5th (Tuesday) until 10:00 am

Venue image

The popular "FUJIYA Smile Switch Festa", which was held in January 2021 at Ginza Mitsukoshi, will return to Ginza Mitsukoshi.
In addition to fun content such as stamp rallies and panel exhibitions, Fujiya's "delicious", "fun", and "cute" items such as the sale of original sweets and goods are packed into this event, which makes you smile and colors autumn.

・ Products for sale at "FUJIYA Smile Switch Festa in GINZA 2021 Autumn"

The event's original Tunkaron will appear from Fujiya's Western confectionery, which is developing a catch phrase "Material is love." A set of 2 types using the best autumn materials. The different colors of macaron skin are colorful and fun.
Superb Tunkaron 750 yen including tax * 2 types set Left: <Orange & Red> Naruto Kintoki Cream, Kumamoto Prefecture Waguri Half Cut, Topped with Raw Milky Right: <Purple & Blue> Milky Ganache, Shine Muscat, Amaou Strawberry Milky Topped

Arrange the topic Maritozzo in a Fujiya style! A combination of plenty of milky cream and seasonal ingredients, this is a superb Maritozzo that will make you smile. We will sell 3 types as a set in a limited quantity.
Superb Maritozzo (plain / strawberry / Shine Muscat) 3 types set 1,200 yen including tax * Limited to 30 sets a day * Only sold as a set. There is no individual sale.

The local limited design can is a limited edition product with a cute Peko wearing a dog papier mache, which is the key visual of "FUJIYA Smile Switch Festa in GINZA". A limited edition can with high after-use, containing a total of 8 cans containing 4 each of "Country Ma'am (vanilla / cocoa)".
FUJIYA Smile Switch Festa in GINZA Limited can 880 yen including tax * Up to 3 items per person

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This is an original fun bag limited to this event, which includes a cute mask case with a milky package pattern and popular sweets from Fujiya, including the "Mini Swing Peko-chan Doll". It will be sold only at the Mitsukoshi Isetan official online store.
GINZA Smile Switch Happy Bag 5,001 yen including tax * Limited quantity, so it will end as soon as it runs out * Up to 3 items per person Isetan Mitsukoshi Official Online Store Product Page * Sales will start from 10:00 on September 15, 2021 (Wednesday) increase.

・ Limited original shopper gift

At this event, those who purchase over 2,000 yen including tax will receive an original shopper with the "FUJIYA Smile Switch Festa in GINZA 2021 Autumn" key visual printed on it.
* As the quantity is limited, it will end as soon as it runs out.

・ Walk in Ginza! Autumn Peko-chan Stamp Rally

"FUJIYA Smile Switch Festa in GINZA 2021 Autumn (500 yen or more including tax)", "Western confectionery Fujiya Ginza Mitsukoshi store (500 yen or more including tax)", "Fujiya Sakuyabashi store (500 yen or more including tax)", "milky70 since1951 Sakuyoya" One stamp will be stamped on customers who purchase more than the set amount at each of the four stores in the Hashi store (300 yen or more including tax). If you collect stamps for 4 stores, you can choose! We will give you a "Smile Switch Original Sweets Mask Case & Original Mask" as a gift.

You can choose either pink or white mask.
[Mask case] Material: Polypropylene / Country of origin: Japan [Mask] Material: Polyester / Polyurethane / Country of origin: China * Due to limited quantity, it will end as soon as it runs out.

Stamp mount sample

・ There are 4 stamp venues. ・ Stamps can be stamped at each venue with purchases of more than the set amount. ・ Prizes can be exchanged at any of the 4 venues.

▲ FUJIYA Smile Switch Festa in GINZA venue

▲ Western confectionery store Fujiya Ginza Mitsukoshi store

▲ Fujiya Suyoriyabashi store

▲ milky 70 since 1951 Sukiyabashi store

Stamp stamp / prize redemption period: September 22nd (Wednesday) -October 31st (Sunday), 2021
* The prize will end as soon as it runs out. * "FUJIYA Smile Switch Festa in GINZA 2021 Autumn" is available for a limited time from September 22nd (Wednesday) to October 5th (Tuesday).

・ Enjoy look! corner

A photo spot with the motif of the new CM of Fujiya's long-selling chocolate "Look" released on September 14th (Tuesday), an introduction panel of the new character "Look" of "Look", and limited to this event We will release the original products of.

"Look (a la mode)" has been added to the pouch designed with the new look character "Luck". A cute "Luck-kun Friends" illustration is designed on both the back and front, making it a pouch with outstanding after-use!
with Luckun Pouch 880 yen including tax * Up to 2 items per person

A shopper with the motif of "Enjoyable Look!" Is packed with 3 items, "Look (A La Mode)", "Look 3 (White Lovers)" and "Look 4 (Chocolate Collection)".
Contains one original sticker for "Enjoy Look!" (All three types of stickers are randomly included).
"Enjoyable look! Assorted bags" 432 yen including tax * Up to 3 items per person

Overview of "FUJIYA Smile Switch Festa in GINZA 2021 Autumn" <br /> To enter, you need to download the Mitsukoshi Isetan app (https://cp.mistore.jp/common/service/miapp/teaser.html). Only those who download the app, register as a member, and present the coupon for this event will be able to enter. In addition, admission will be restricted inside the venue, so you may have to wait if it is crowded. Please refer to the above URL for the details of the application.
* One person can enter up to 5 times on the day. Re-entry will be counted as one time.
* Up to one companion can enter by presenting one coupon.

■ Venue: Ginza Mitsukoshi Main Building 7th Floor Chandelier Sky Event Space September 22 (Wednesday) -October 5 (Tuesday) * Last day until 6:00 pm ■ Mitsukoshi Isetan Online Store Sales period: September 15 (Wednesday) ) From 10:00 am to 10:00 am on October 5th

* Admission may be restricted from the perspective of preventing the spread of coronavirus infection.
* Business days, business hours, scheduled events, etc. may change due to various circumstances.
For details, please check the Ginza Mitsukoshi website.
* All prices include tax. The standard tax rate (10%) and the reduced tax rate (8%) are mixed.
* We have a sufficient quantity of products available, but please note that they may be out of stock.
* Product details and design are subject to change.

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