[Loft] Showa Retro Lively Shopping Street Loft “Bung Yokocho” Held

Loft Co., Ltd. will hold a virtual shopping street "Bung Yokocho" that develops loft limited stationery of popular creators and collaboration stationery of different industries.
With the theme of "retro", which is a hot topic now, we have a lineup of stationery miscellaneous goods (notebooks, pencil cases, notepads, masking tape, etc.) with a nostalgic design that imaged a fictitious Showa shopping street crowded with miscellaneous things. This time, we are developing a stationery series with five designs: "Daga Shibungu-do", "Mamuang Fruit and Vegetable Shop", "Cake Shop Mizutama", "General Store New Retro", and "Kotorimachi Shopping Street". We will collect 38 types of loft limited items, 4 types of preceding items, and a total of 130 types.

■ Session: November 6, 2021 (Sat) -January 7, 2022 (Fri) * The session varies depending on the store.
■ Location: 117 loft stores including Shibuya Loft B1 and Ginza Loft 5F, and Loft Net Store * Items handled vary depending on the store. All prices include tax.

① focused on the candy industry to rise in Dagashibungu Hall recent retro boom, was subjected to a pattern of Osaka Maeda confectionery long-selling candy "Miniboro" and co-parent confectionery "Mochiame cherries", "Forest Mochiame fruit" collaboration Expand products.

[Loft limited item] Drawstring purse 715 yen (various types)

Mini Bolo drawstring purse

[Loft limited item] Bag for 495 yen (various types)

Mini Bolo bag

[Loft limited item] Ruler 330 yen (various types)

Mini Bolo ruler, rice cake candy ruler

② Mamuang Fruit and Vegetable Shop Mamuang is popular for its soft retro-style illustrations. As the second installment following last year, this year we will develop a total of 12 types of products using illustrations drawn with fruit motifs.
☆ Mamuang: Popular character by Thai illustrator Wisut Ponnimit

[Loft limited item] Multi memo 440 yen

Mamuang Multi Memo

[Loft limited item] Flake sticker 330 yen

Mamuang flake seal

[New product] A5 file & letter set 715 yen, masking tape 385 yen

③ Cake shop Mizutama The third collaboration series between illustrator mizutama and Papia Platts (stationery maker). Compared to the previous "Retro Cafe", this time we will develop a total of 28 types with the motif of "cake shop".

[New product] Flake sticker 440 yen

[New product] Mini letter (4 types in total) 484 yen

Mizutama flake seal

④ General store New Retro High tide (stationery maker) brand "New Retro" is overwhelmingly popular at the Stationery Women's Expo. It is a series with retro colors and motifs that makes you feel nostalgic. We have a large number of loft pre-sale products and new products for this session.

[Loft pre-sale] Fashionable pouch (4 types in total) 1,815 yen

New retro fashionable pouch

⑤ Kotorimachi Shopping Street The Kotorimachi Shopping Street, which has been very popular since its launch at the end of December last year, is a popular series with a symbolic motif design for each store based on a fictitious shopping street. In addition to the new works, we will develop 10 types of 2 patterns, a juice stand and a Taiwanese restaurant, exclusively for lofts.

[Loft limited item] Letter set 462 yen