Plum wine cocktail specialty store “The CHOYA Ginza BAR” All-you-can-drink “Umezukushi Afternoon Tea & High Tea” with more than 50 types of plum wine cocktails Choya Bar The ultimate course with plum purin is also born

Limited sale from January 4th (Tuesday) to March 31st (Thursday) Complete reservation system (URL: )

Choya Umeshu Co., Ltd. (hereinafter referred to as Choya) will hold a "Umezukushi Afternoon Tea & High Tea" course at the plum wine cocktail specialty store "The CHOYA Ginza BAR" from January 4, 2022 (Tuesday) 3 It will be on sale until Thursday, 31st of March.

More than 50 types of plums, such as eau de bulls and sweets that are compatible with plum-arranged foods and plum wine, flight sets where you can enjoy limited-edition plum wine that can only be tasted at restaurants, popular plum wine cocktails, and non-alcoholic plum cocktails. This is an all-you-can-drink plum-making course for 2 hours and 30 minutes. All-you-can-drink hot drinks such as coffee and tea are included, so feel free to drop by as a place to take a break from shopping, as a late lunch with friends and family, or as a relaxing cafe time. During the period, the hours will be changed from 16:00 to 22:00 on weekdays and from 13:00 to 22:00 on weekends and holidays.

■ Choose one of three types of plum dessert after meals <br /> The Choya Bar Extremely Plum Purin, which was developed as a course-limited special dessert, is now available for the first time. We used plum caramel, plum jelly, and plum espuma topping the plum monaka. An authentic plum-zukuri pudding with a luxurious taste that is woven by four layers. You can choose from two types of pudding, alcohol type and non-alcoholic pudding using authentic plum wine.

In addition, we have prepared a course where you can choose either "Umeyaki Apple Hot Float" or "White Umeshu Cream Soda", which are sold for a limited time. Both are dessert cocktails with a new concept of bruled baked apples coated with plum honey. You can also choose between alcoholic type and non-alcoholic type. The CHOYA style dessert will make your time gorgeous.

■ Course Overview <br /> Common reservation page:
Sale period: January 4th (Tuesday) -March 31st (Thursday), 2022
Course ①: Umezukushi Afternoon Tea & High Tea Course price with plum cream cocktail: 4,500 yen (tax included) * Course including charge fee ②: Umezukushi Afternoon Tea & High Tea Course price with plum purin: 5,000 yen (tax included) * Including charge fee

■ All-you-can-drink drink menu example

・ Umeshu Cocktail (The CHOYA Sonic ・ The CHOYA Highball ・ The CHOYA Lemon Sour ・ The CHOYA Ginger ・ The CHOYA HOTEA ・ The CHOYA Royale ・ The CHOYA Sangria ・ The CHOYA Beer)

・ Tadashi Umeshu The CHOYA Flight 5 types Please enjoy the unique personality of authentic plum wine.
(Single Year, Aged Three Years, Black, Craft Fruit, Kishu Nanko Umehara Sake)

・ Tadashi Umeshu The CHOYA 3 types of extreme flights
(Extreme plum / limited plum wine selection Deep & Rich / limited plum wine selection Sweet & Juicy)

In addition, The CHOYA Earth Ume, The CHOYA Umeshu, The CHOYA Ume Salute, The CHOYA x Peach, The CHOYA x Pine, The CHOYA Mule, The CHOYA Gintnick, The CHOYA Breeze, The CHOYA Salty, The CHOYA Blossom, etc.

Yonai Ume Squash, Yonai Ume Lemon Sour, Yonai The CHOYA, Coffee, Black Tea, Oolong Tea, etc.

■ Food menu example

<Hors d'oeuvre stand>
・ Ice cream plum potato salad ・ Cheese whipping with plum fruit ・ Plum kelp tea flavored popcorn ・ Four yuan pork pastrami plum confiture ・ Italian prochute plum confiture ・ Aigamo loin plum dressing ・ Smoked plum

<On-yasai with plum wine>
・ Salmon pie wrap with plum pepper sauce ・ Spanish omelet with plum tartar ・ French fries with dried plum flavor

<Assorted Petit Fours>
・ Plum cheese tart ・ Plum hail ・ Pound cake flavored with plum wine ・ Pavé chocolate with chopped plums

<Desert (please choose one)>
・ The CHOYA Umeyaki Apple Hot Float ・ The CHOYA White Umeshu Cocktail Cream Soda ・ The CHOYA Umepurin

* Plan contents may change depending on the season and other conditions.

The CHOYA Ginza BAR will continue to operate with the concept of always delivering "new encounters with plums" to our customers. We continue to offer regular BAR menus and other courses, as well as selling goods for the exclusive syrup "The CHOYA Goku no Ume Syrup".

Under the slogan of "Delivery, the power of plum blossoms," Choya pursues the new possibilities of plum blossoms and delivers the splendor of plum blossoms to people all over the world so that they can live a healthy and enjoyable life.

■ Store overview <br /> Store name: The CHOYA Ginza BAR
Time: Please check from the homepage in advance.
Charge fee: 800 yen (excluding tax) * Except when applying for a course plan.
Location: NOCO 7F, 5-6-5 Ginza, Chuo-ku, Tokyo 104-0061
TEL: 03-3573-8015
Access: Subway Marunouchi Line Ginza Station Exit A1 1 minute walk Subway Ginza Line Ginza Station Exit B5 1 minute walk Subway Hibiya Line Ginza Station Exit B5 1 minute walk
* Smoking is prohibited in the store. please note.

Choya Umeshu's first permanent bar opened with the aim of evolving the drinking style of authentic plum wine, which is a traditional liqueur originating in Japan, and transmitting it to the world as a culture. You can enjoy more than 100 kinds of original menus including cocktail plum wine based on authentic plum wine "The CHOYA" developed as the next generation standard and plum food using dried plums.

■ Company Profile <br /> Name: Choya Umeshu Co., Ltd. Established: June 1962 Capital: 28 million yen Representative: Shigehiro Kondo, President and CEO
Business: Manufacture and sale of plum wine and plum-related products Location: 160-1 Komagatani, Habikino City, Osaka Prefecture 583-0841
Main sales destinations: National liquor wholesalers, Western countries, Southeast Asia, and other foreign homepages:

■ Inquiries <br /> Choya Umeshu Co., Ltd.
TEL: 072-956-0515 (Representative)