Events that can be enjoyed by children and adults, such as digital attractions where you can transform into horses and VR ・Venue: Tokyo Midtown Hibiya, Futako Tamagawa Rise ・Date: November 4th to November 13th *Excluding 11th
The JRA (Japan Racing Association) will hold an attraction event “Horse MUSEUM –TOGETHER! “Horameru MUSEUM” is a “simulated experience attraction” where you can enjoy VR equestrian competitions and yourself as a horse. You can have fun while learning about the physical abilities and surprising characteristics of horses.
The JRA (Japan Racing Association) will hold an attraction event “Horse MUSEUM –TOGETHER! “Horameru MUSEUM” is a “simulated experience attraction” where you can enjoy VR equestrian competitions and yourself as a horse. You can have fun while learning about the physical abilities and surprising characteristics of horses.
At “Umareru MUSEUM”, we have prepared 6 hands-on attractions that can be enjoyed by children and adults alike. One of them is the digital attraction “Hana ni Naru MIRROR” where anyone can “transform into a horse”. Transform yourself into a horse in a large mirror-like digital signage! You can become a horse and enjoy the richness of the horse's facial expressions.
There are other horses such as "Horse Dung Power Generation CYCLE" where you can ride a bicycle and experience the awesomeness of "horse manure power generation", and "VR Equestrian" where you can ride a horse and run around the fields even though you are in a car. We have prepared attractions for you to know.
In addition, for those who cannot participate in the event on the day, we have prepared “Horse AR” that allows you to experience “MIRROR as a horse” on your smartphone. A campaign will also be held at the same time to receive wonderful prizes if you post a video of the situation on SNS.
In addition, prior to the holding of the “Umareru MUSEUM”, the JRA original “Horse Flower Art” will be exhibited at the “20th Hibiya Park Gardening Show 2022” from Saturday, October 22nd to Sunday, October 30th. We will exhibit. Please drop in at this venue surrounded by greenery in the heart of the city.
And for two weeks on October 22nd (Sat) and 23rd (Sun), and November 19th (Sat) and 20th (Sun), you can enjoy VR equestrian and 1.6m horse JUMP attraction at Tokyo Racecourse. . Please enjoy the charm of equestrian competition in between the autumn horse races. Please see the special site for details on what kind of experience you can have at the venue.
<Overview>
■ Event name: “Horameru MUSEUM”
・ Special site URL: https://jra-fun.jp/umareru-museum
・ Venue & date and time
① Tokyo Midtown Hibiya (Step Square):
・Friday, November 4, 13:00-18 : 00
・November 5th (Sat) – 10th (Thu) 11:00 – 18:00
② Futako Tamagawa Rise (Central Square):
・November 12th (Sat ) and 13th (Sun) 10:00-17 : 00
Sponsored event name: "The 20th Hibiya Park Gardening Show 2022"
・Site URL: https://www.hibiya-gardening-show.com/
・ Venue & Date:
(1) Hibiya Park:
・October 22 (Sat) – 29 (Sat) 10:00 – 16:30
・October 30th (Sun) 10:00-16 : 00
■ Tokyo Racecourse Event: "Horse Museum"
・Site URL: https://www.jra.go.jp/event/
・ Venue & date and time
① Tokyo Racecourse (near Hiyoshigaoka)
・November 19th (Sat) and 20th (Sun) 9:00-16 : 30
<Introduction of attractions at “Horameru MUSEUM”>
①MIRROR that can be a horse
A mysterious mirror-like signage that can transform into a horse. You can tilt your head, open your mouth, blink your eyes, and enjoy various facial expressions while pretending to be a horse.
② Power generation cycle with horse dung
Horse manure is actually attracting attention as a sustainable energy source. This is an attraction where you can experience the amazing amount of power generated by horse dung. It is an attraction that you can experience while having fun.
③Nanaki CHALLENGE
Horses express their emotions with different sounds that sound the same to humans. It is an attraction where you pretend to be a horse and imitate a whine into the microphone and make a “hiheen” sound. Those with a perfect score of 100 may be able to convey their thoughts to horses.
④1.6m Horse JUMP
It is a trampoline that allows you to experience the maximum height of 1.6m over jumping obstacles in jumping. You can jump towards the jumping horse panel at a height of 1m60cm. Experience the horse's jumping power while having fun playing.
⑤ VR Equestrian
This is an attraction where you can simulate an equestrian competition using VR. There are two courses, a motion course and a general course. In the motion course, you can experience the visual experience from the eyes of the equestrian athlete, and when the horse runs or jumps, the seat shakes in conjunction with it, so you can experience as if you were actually participating in the equestrian competition. increase. In the general course, it is a VR that allows you to experience the powerful equestrian competition as if you were watching the equestrian competition at the actual venue.
⑥ Pony TOUCH
By seeing and touching actual horses up close, you will experience the charm of horses.
Five times a day, ponies will appear at the venue and you will be able to actually touch them.
< Other campaign details >
■ Umareru AR
It is an AR that allows you to experience the event attraction "Mirror that can be a horse" on your smartphone. It is possible to shoot on Instagram and actually transform yourself into a real horse. The horse displayed on the screen moves according to your facial expressions and movements.
・URL: https://jra-fun.jp/umareru-museum
■ SNS campaign
① “Umareru AR” Instagram experience video posting campaign Follow the JRA official Instagram account (jra.official) and post photos taken in “Umareru AR” on SNS (Instagram) to win wonderful prizes by lottery 10 people I will give you a present. Please join us.・Prize details: Amazon gift card worth 10,000 yen ・Number of winners: 10
② LINE registration campaign
After registering the JRA2020 equestrian LINE account as a friend and applying from the application form, 500 people will be selected by lottery and will receive a wonderful prize that allows them to enjoy VR equestrian videos at home. Please join us.
・Prize details: Hakosco designed by Umareru MUSEUM ・Number of winners: 500
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