“Pixelized” Sony Park Mini “Pixelized Adventure in Japan” January 11, 2023 (Wednesday) to January 24, 2023 (Tuesday)

#pixelizedadventureinjapan #sonyparkmini

Sony Park Mini, an experimental POP-UP space of 10 tsubo, presents the program "Pixelized Adventure in Japan" by Joo Jaebum, a pixel artist based in South Korea. It will be held from Wednesday, January 11 to Tuesday, January 24, 2023.

This program is pixel artist Joo's first solo exhibition in Japan. Mr. Joo is an artist who has been active globally in the field of pixel art, producing various works mainly with three-dimensional objects, graphics, and images, and also working on advertising expressions in collaboration with companies.

This time, as an experimental attempt by the artist himself, the pixel game work "Pixelized Adventure in Japan" will be exhibited. The main character, JOO, leaves his atelier in South Korea, completes various missions in various parts of Tokyo, completes one art work, and delivers it to the exhibition venue. It is a work that expresses a story that connects "Korea" and "Japan" in a game. In addition, various items that appear in this game will be displayed as realistic three-dimensional pixel art in the space of Sony Park Mini, and during the period, the logo sticker of the coffee cup in the Nishi-Ginza parking lot will also be in pixel specifications. You can enjoy the experience of connecting the "virtual world of the game" and the "pixelated real space".

Born and raised in South Korea, from the 1990s to the early 2000s,
The impulse I felt in the culture of Japanese games, anime, and manga. The imagination that springs up,
Until now, I have expressed it as real and digital Pixel Art.

This time, we expanded that frame,
Connect Korea and Japan, virtual and real with "Pixel Game",
This is an attempt to pixelize the Sony Park Mini.

In this game world adventure and a real space composed of squares,
Feel the infinite possibilities of Pixel World.

Joo Jaebum

・ “Pixelized Adventure in Japan” program overview

Title: Pixelized Adventure in Japan
Overview: A program by pixel artist Joo Jaebum.
Mr. Joo's first game work "Pixelized Adventure in Japan" will be exhibited at Sony Park Mini.
Various items that appear in the game as realistic three-dimensional pixel art
Displayed in the space of Sony Park Mini, you can enjoy the experience of connecting the "virtual world of the game" and the "pixelated real space".
Date: January 11 (Wed)-24 (Tue), 2023 11:00-19:00
Venue: Sony Park Mini (5-3-1 Ginza, Chuo-ku, Tokyo Nishi-Ginza Parking Lot Basement 1F)
Price: Admission free
Web page: https://www.sonypark.com/mini-program/list/024/
Hashtag: # pixelizedadventureinjapan

・Artist profile

Joo Jaebum

Born in 1983. When I was a university student, I was in charge of video and graphics at a company established within an animation circle. Around the same time, he started working with pixels. Activities as a pixel artist include "PICK x CELL Solo Exhibition at Lotte Gallery (Seoul)" in 2019, "Pixel x Pixel Group Exhibition (Tokyo)", "Conservator C's Day Group Exhibition at MMCA (Seoul)" in 2020, " Finding my lost ** Solo Exhibition at MMCA (Seoul)”, 2022 “Shibuya Pixel Art Contest 2022 Jury (Tokyo)”, “Korean Culture Day Exhibition (Sao Paulo, Brazil)”, “SCREENS Solo NFT Show (LA, USA)”, etc. There is In addition, he has worked on pixel graphic advertisements for various domestic and overseas companies such as Google, NIKE, and Starbucks.

・About Sony Park Mini

Sony Park Mini opened on March 23, 2022 on the first basement floor of the Nishi-Ginza parking lot, which is located almost directly below the Sukiyabashi intersection in Ginza, Tokyo, for the new Ginza Sony Park, which is scheduled to be completed in 2024. , is an experimental POP-UP space of 10 tsubo. Based on the concept of "continuing to run programs that make you feel the artist's heartbeat", we will create a place where you can encounter new programs every time you visit. With a wide range of themes such as music, movies, art, food, fashion, and shopping, more than 30 varied, experimental and challenging programs are held throughout the year with unique creators and artists. In addition, "Nishi Ginza Parking Coffee" in Sony Park Mini sells Americano and cafe latte extracted from carefully selected coffee beans, drinks such as milk brew and lemonade, vegan cookies and pound cakes for takeout. I'm here.

Facility name: Sony Park Mini
Location: 5-3-1 Ginza, Chuo-ku, Tokyo Nishi-Ginza Parking Lot B1 Floor Business Hours: Program 11:00-19:00
Nishi-Ginza Parking Lot Coffee Weekdays 8:00-19:00, Saturdays, Sundays, and holidays 11:00-19:00
Regular holiday: Irregular holidays Floor area: Approximately 30.0 square meters (approximately 10 tsubo)
Official web page: https://www.sonypark.com/mini

Nishiginza Parking Lot Coffee Instagram: https://www.instagram.com/nishiginzaparking_coffee/

* Notice of New Year's Holidays for Sony Park Mini
Sony Park Mini and Nishi-Ginza Parking Lot Coffee will be closed from Friday, December 30, 2022 to Tuesday, January 3, 2023.
Both Sony Park Mini and Nishi-Ginza Parking Coffee will be open until 19:00 on Thursday, December 29th, and from 11:00 on Wednesday, January 4th.

・About Ginza Sony Park

Ginza Sony Park inherited the concept of "a facility open to the town" from the beginning of the Sony Building, and opened on August 9, 2018 during the demolition work of the Sony Building. As an "ever-changing experimental park" in the middle of the city, we hold programs such as various events and live performances throughout the year that bring surprise and playfulness, and have welcomed 8.54 million visitors over the past three years. (as of the end of September 2021).
Reconstruction work is currently underway, and the new Ginza Sony Park is scheduled to be completed in 2024.

Sony Park official website/SNS account
Website: https://www.sonypark.com/
Instagram: https://www.instagram.com/ginzasonypark/
Twitter: https://twitter.com/ginzasonypark/
Facebook: https://facebook.com/ginzasonypark/
YouTube: https://youtube.com/ginzasonypark/
@ginzasonypark #ginzasonypark #sonyparkmini

・Efforts to prevent infection and requests to customers

In order to protect the health and safety of our customers and staff, Sony Park Mini is implementing infection prevention and spread prevention measures. We appreciate your understanding and cooperation.

[Sony Enterprise Co., Ltd.] From the press release