“Meat Festival 2025 in Hibiya Park” is being held! Menu information and stage content have been released!!

"Meat Festival 2025 in Hibiya Park" will be held for three days from Saturday, September 13th to Monday, September 15th, 2025 (national holiday) at Hibiya Park in Chiyoda Ward, Tokyo.

The meat festival "Niku Matsuri" will be held at Hibiya Park! A huge gathering of carefully selected delicious meat dishes! There will be plenty of content to enjoy for families, couples, and friends, including event-exclusive menus, the finest craft beers, dance contests, and live performances!

■Here's a look at some of the menu items! We also have meat dishes, drinks, and sweets that have been carefully prepared!

A wide variety of delicious, colorful meat dishes, including grilled, fried, and rice dishes, all made with carefully selected ingredients. There is also a full lineup of craft beers and sweets!

Steak and German Beer Mavericks_Aged Rib Steak

Our most popular menu item is the aged rib steak, which is topped with a generous amount of our addictive homemade onion sauce. It pairs perfectly with beer imported directly from Germany! The flavorful lean meat and juicy fat are perfectly balanced.

Hot Dog Cafe Stand Station Tokyo_Philippine Cheesesteak Sandwich

This cafe stand specializes in easy-to-eat hot dogs. They use a satisfying baguette for the bread, and the sausages are made from carefully selected coarsely ground pork, perfectly paired with the bread. They use their own secret original sauce and bake each hot dog individually in the oven until crispy on the outside and fluffy on the inside.

Stewed Motsunabe (grilled offal) Sanroku Pork Tongue Sashimi

This is a hugely popular item at our restaurant, which sells over 10,000 meals a year! The pork tongue is slowly cooked at a low temperature and topped with our homemade garlic soy sauce, creating a perfect combination! Please come and enjoy the taste of our restaurant!

Naruto Kitchen_Fried Chicken Half

Naruto Kitchen is a new brand specializing in fried chicken halves, founded in 1980 in Otaru, Hokkaido. Otaru's specialty, fried chicken halves, is Otaru's soul food, allowing you to enjoy every part of the chicken, including skin, thighs, breasts, and chicken fillets! Domestically raised chicken halves are tossed in traditional spices and deep-fried at high temperatures in one go! Enjoy this authentic, freshly fried dish that can be enjoyed by children and adults alike!

Elijus Kebab Sandwich

Delicious chicken is crammed into fluffy pita bread! The juiciness that overflows with every bite, along with the melting sauce, is unforgettable once you've tried it. It's a hearty yet easy-to-eat kebab sandwich…that's the magic.

Large Beef Tongue Skewers Honpo_Large Thick-Sliced Beef Tongue Skewers

The generous use of large pieces of beef tongue ensures excellent mouthfeel and satisfaction! The rich flavor that spreads the more you chew, the texture, appearance, and taste are all unbeatable. Please enjoy the authentic beef tongue skewers delivered by a yakiniku restaurant.

Horse Meat Express_Horse Meat Fillet Steak, Skirt Steak

It is produced and manufactured in an integrated manner by a specialized horse meat manufacturer. Not only is it tender, low in calories, and high in protein, it is also rich in vitamins A and B1, making it a healthy food that helps to nourish and strengthen the body, recover from fatigue, and prevent summer fatigue. Please enjoy the deliciousness of horse steak, which is different from that of beef or pork.

D's Cheesesteak_Cheesesteak sandwich

This soul food, originating from Philadelphia, has recently become a hot topic on social media like Instagram. Nicknamed the Philly cheesesteak, it's a popular B-grade gourmet food across the United States! Juicy grilled beef and onions are intertwined with plenty of rich cheese for a delicious combination! This exquisite steak sandwich topped with melted cheese is honestly food terrorism!

Okinawan home cooking, Chura Chura_Okinawa fried noodles with chunks of rafute

This unique fried noodle dish is made with the same broth and noodles as Okinawa's soul food, "Okinawa soba," and is topped with thick slices of the local dish, rafute, making it a full-on Okinawan fried noodle dish! Don't miss this opportunity to try it!

Asakusa Sea Urchin and Meat_A5 Wagyu Beef Sushi

This sushi is made with the finest A5 Wagyu beef! We have a physical store in Asakusa, and we use the same ingredients as the store itself. We use a generous amount of cuts that are meltingly tender and have a deep umami flavor. The rich aroma and delicate flavor that spreads with every bite is truly supreme. Enjoy this exquisite moment to your heart's content!

Irori Chaya Hidokoro_Wagyu Beef Kalbi Skewers

Located in Nagaoka City, Niigata Prefecture, our restaurant offers charcoal-grilled dishes made with carefully selected ingredients, salt, and grilling techniques! This exquisite dish features large cuts of flavorful Wagyu beef, grilled to perfection with premium sake from Uonuma, Niigata, a region famous for its sake.

Beef Tongue Hanaraku_Aged Thick-Sliced Beef Tongue

Carefully selected beef tongue is cut into thick slices and aged. The aged, fragrant beef tongue pairs perfectly with the accompanying Nanbanzuke pickles! Please enjoy this authentic Sendai grilled beef tongue.

Tono Beer ZUMONA Hazy IPA

Tono Beer ZUMONA is a craft beer brewed using Tono-grown IBUKI hops, which release a vibrant floral aroma the moment you sip. This is a proud representative of Tono, the home of beer, where brewers have spent over 20 years perfecting the quality of this beer. Enjoy the sweet, citrusy hop aroma, soft mouthfeel, and low bitterness of this beer.

mou×mou Milky Paradise_ASOMILK Soft Cream

This delicious milk soft serve ice cream is made with Aso milk and has a rich yet refreshing aftertaste. This time, we're adding maple syrup to the soft serve ice cream, which goes perfectly with it. Please give this delicious soft serve ice cream a try.

Nishidori Pudding_Poche

We have a wide variety of puddings, including "Poche," a custard pudding that is the origin of Nishidori Pudding's flavor, as well as rich milk, Yame tea, and Amaou strawberries. Be sure to find your favorite!

Valor Japan Co., Ltd._Riesling Kabinett

This rare wine is not sold in stores or online and is sold wholesale mainly to luxury hotels, traditional Japanese restaurants, and other establishments. Experience this much-talked-about wine for free with a taste test. Its fruity grape flavor, refreshing acidity, and the elegant taste of the premium Riesling grape variety will change your perception of wine. This is a fruity and elegant authentic German white wine.

■ Compare three types of gin sours at the Asahi Beer GINON booth

Introducing "GINON," a gin sour that brings out the fruity flavor. By using gin that has been infused with citrus peels, distilled, and flavored, you can enjoy the natural flavor of the ingredients.

Asahi GINON Lemon, Grapefruit, and Lime <br /> Lemon: The citrus flavor spreads, allowing you to enjoy the natural deliciousness of lemon.
Grapefruit: You can fully enjoy the sourness and bitterness of grapefruit.
Lime: Enjoy the refreshing citrus flavor of lime.

■Compare shochu tastings perfect for summer at Shiro Kitchen

Takahashi Shuzo, renowned for its "Hakutake Shiro," created "Hakutake KAORU" with the desire to create a rice shochu that even generations who have never drunk shochu before could enjoy casually every day. It features a fruity aroma and the sweetness and richness that only rice can offer. It is available as a lemon sour, highball, mixed with green tea, or jasmine. Be sure to give it a try.

Shiratake KAORU Starry Sky Lemon Sour (sweet/dry)
We offer two types: a dry and sweet version, which is crisp and easy to drink, with the acidity of lemon bringing out the ginjo aroma of Shiratake KAORU. Recommended even for those new to shochu.

■Get Bell Japon's popular cheese for free!

This booth allows you to enjoy free cheese tastings! Follow our official social media accounts and receive a special complimentary sample of "Boursin" cheese, which pairs perfectly with meat. We also have other cheeses recommended by Bell Japon available, so please stop by.

Boursin Garlic & Herb <br /> This is a fresh-flavored cheese originating from France. Meat and Boursin are the perfect pairing! Simply top grilled meat with Boursin for a delicious treat! Please give it a try.

■Previous Event

The "Niku Matsuri 2025 in Todoroki Ryokuchi" held in May 2025 was packed to capacity! Approximately 75,000 people attended over five days.

■The photo spot that was so popular last time will be set up again this time!

There will also be a photo spot where you can take photos holding meat goods that will look great on social media!

■Great for the hot summer! Enjoy Asahi Super Dry in an ice-cold tumbler!!

Many people are looking forward to drinking beer at summer food festivals. However, beer quickly becomes lukewarm during the hot season… Those days are over! With this ice-cold tumbler, you can enjoy Asahi Super Dry, keeping it cold until the last sip.

*Please check the brochure on the day to see which stores use Kinkin Tumblers.

■Plenty of stage content!

Last time, the headliner was DJ TARO , who is well-known on J-WAVE, and Chiitan☆, who is popular among idols and on social media, also appeared. This time too, we will be bringing you a spectacular lineup! Please stay tuned for the announcement of the timetable!

■The dance contest that was a huge success last time will be held again this time!

A special event for carnivorous dancers, "Meat Festival Dance Contest 2025 in Hibiya Park," will be held on stage on Saturday, September 13, 2025! Guest judges will be ATSUSHI , who choreographs for King & Prince and has won numerous contests, and ARU SAKURADA , who has appeared in Netflix's "Offline Love" and is active on the world stage. Following the first event held at Todoroki Ryokuchi Park in 2025, they will once again serve as special judges. There will be many fantastic participation prizes and additional prizes! The winning team will receive a "10,000 yen ticket to use at the Meat Festival"!

■Get a copy of "BLU ITALY"! We are running a social media giveaway campaign!

A special campaign will be held at the venue on the day where you can win a pastel-colored Italian soda made with Galvanina spring water from Italy, plenty of fruit juice (12% to 13%), and carbonation! Follow us on social media to get your hands on one! In addition, all dance contest participants will receive one bottle, and the winners will receive a set of three bottles!

■Everyone's humming along! Listen to the official Meat Festival theme song live!!

Nikumatsuri ~ Eating and drinking ~
Lyrics and composition: YOU-10

Cheers with delicious meat and beer! "Just eat meat!"
Have fun with the best music!
https://linkco.re/gYmpADxP

▼Event details [Event name] Meat Festival 2025 in Hibiya Park [Website] https://nikumatsuri.jp/
[Dates] September 13th (Saturday) to September 15th (Monday, national holiday), 3 days [Hours] 10:00-18:00
[Venue] Hibiya Park, Nirenoki Square (Chiyoda Ward, Tokyo)
[Admission fee] Free (food and drink costs are separate)
[Purchase Methods] Cash / Touchscreen payment / Electronic money (Suica, iD, etc.) / 2D barcode (PayPay, Rakuten Pay, etc.)
[Organizer/Inquiries]
Meat Festival Executive Committee
Email: info@nikumatsuri.jp TEL: 03-6811-1135 (Weekdays 10:00-18:00)

Event Producer: Kazuki Takei (AdGuild Japan Co., Ltd.)
He has worked as a director for numerous events, including the SAKANA & JAPAN FESTIVAL, Japan Fisherman's Festival, Paella & Tapas Festival, and Sweets Koshien.