The highlight of the event, "American Meat Showcase 2025," will bring together 15 famous restaurants with proven track records and buzz, including the winner of the Japan BBQ Championship and the world's best Cuban sandwich shop!
The U.S. Meat Export Federation (USMEF) will host the "American Meat Showcase 2025" as the centerpiece of its "American Festival 2025," which will be held at Nerenoki Square in Hibiya Park, Tokyo, for three days from November 22 (Sat.) to 24 (Mon., national holiday), 2025. The event aims to raise awareness of the delicious, high-quality appeal of American beef and pork to as many people as possible, while also providing new value and enjoyment to Japanese food culture.
■American Meat Showcase 2025 official website:
https://www.american-festival.com/
The free admission venue will feature a lineup of 15 luxurious restaurants and eateries that are highly acclaimed both domestically and internationally, boasting impeccable track records and buzz, including "THE SMOKE CLUB," winner of the Japan BBQ Championship; "Duckdive" and "PAN," which won the world's best Cuban sandwich awards in 2023 and 2024; and "YUMMY BURGER," "Rick's Cafe American," "PhatQ," and "American Diner ANDRA," which were selected for the "American Burger Contest 2025," officially recognized by the U.S. Embassy in Japan. This will be a rare opportunity to see some of Japan's top flavors gathered together.
In addition, we have prepared a wide variety of content that will allow you to experience American culture with all five senses, such as BMX performances, a limited-time original photo booth, and an interactive quiz competition.
As the entire venue is filled with excitement, visitors will be able to fully experience not only the deliciousness of American meat, but also American culture and entertainment with all five senses.
■From the world's best Cuban sandwich to Japan's best BBQ, 15 of the best meat gourmet restaurants are gathered together!
This year's event will feature a lineup of talented gourmet dishes, including the world championship-winning Cuban sandwich and dinosaur ribs, limited to nine per day, prepared by the champion of the Japanese BBQ Championship. 13 booths and 15 stores showcasing the best of American meat will be available in Hibiya.
[THE SMOKE CLUB]
This notable BBQ team won the Japan BBQ Championship and performed well at the world championships.
This meat dish, prepared using "world-class smoking techniques," is a must-try for BBQ fans.
Menu item: Brisket sandwich Price: 2,200 yen
Menu item: Pulled pork sandwich Price: 1,100 yen
Menu name: 2 spare ribs Price: 1,200 yen
Menu name: Dinosaur ribs made over 12 hours Price: Market price *Limited to 9 servings per day
[Duckdive]
Winner of the 2023 World Cuban Sandwich Championship. A Cuban sandwich specialty store inspired by the movie "CHEF."
The "world's best" taste, featuring crispy bread, homemade roast pork, and the delicious flavor of pulled pork, has arrived in Hibiya.
Menu name: Roast pork Cuban sandwich Price: 1,100 yen
Menu item: Pulled Pork Cuban Sandwich Price: 1,200 yen
Menu name: Spicy pulled pork Cuban sandwich Price: 1,300 yen
Menu item: Pulled pork chips Price: 800 yen
[PAN]
A Cuban sandwich specialty store that was just selected as the best in the world in 2024.
This talented restaurant, which has been featured on TV, offers exquisite sandwiches in Hibiya, Tokyo.
Menu name: Kamata Cuban sandwich Price: 1,400 yen
Menu name: Traditional Cuban Sandwich Price: 1,400 yen
Menu name: Beef Cuban sandwich Price: 2,200 yen
★Embassy Certified Burger (The following four stores are certified)
[YUMMY BURGER]
This famous Shimokitazawa burger shop is focusing on the meat, featuring smashed patties made with 100% American chuck eye rolls.
*Only open on the 22nd and 24th
Menu name: YUMMY SMASH BURGER
Price: 1,500 yen
Menu name: SMOKY SMASH BURGER
Price: 1,500 yen
Menu name: Topping jalapeno Price: 300 yen
[Rick's Cafe American]
The signature menu item is the Classic Cheeseburger. The patty is made with 100% American chuck eye rolls ground to a coarse 9mm thickness, bringing out the flavor and texture of the meat, making it a simple yet satisfying dish!
*Only open on the 22nd and 24th
Menu name: Lil Burger Price: 1,000 yen
Menu name: Blue Lemon Squash Price: 700 yen
[Phat Q]
TEXAS STYLE BBQ SHOP is currently operating inside CYCAD BREWING in Nishi-Ikebukuro.
The sandwich features a unique brisket that has been smoked for 12 hours in a Texas-style offset smoker.
*Only open on the 23rd
Menu name: Brisket
Price: 2,400 yen
Menu name: Spare Ribs
Price: 2,200 yen
Menu name: Armadillo Egg
Price: 1,200 yen
Menu name: Full Set
Price: 5,400 yen
[American Diner ANDRA]
An American diner with the concept of "tasting America while in Japan."
The hamburger is based on a smash burger, and the patty is made with a blend of carefully selected American beef skirt steak and shoulder loin, giving you a taste of authentic America.
*Only open on the 23rd
Menu name: Cheeseburger Price: 1,500 yen
Menu name: Touchdown Burger Price: 2,000 yen
[BBB (Boston Butt Burger)]
First time in Japan! The "BBB (Boston Butt Burger)" is a hamburger made with American pork Boston butt. The special teriyaki-style pork patty topped with cheese and tartar sauce is a perfect match! Get a taste of America!
Menu name: Japan's first Boston Butt Burger Price: 980 yen
[B-YARD]
This restaurant specializes in authentic American BBQ cuisine, which is hard to find in Japan. The brisket sandwich is incredibly tender and juicy, and you can really taste the flavor of the meat!
*Only open on the 24th
Menu name: Brisket sandwich Price: 1,700 yen
Menu name: Pulled pork sandwich Price: 1,000 yen
Menu name: Spare ribs Price: 700 yen
Menu name: Sausage Price: 400 yen
[Troy's BBQ]
We are proud of our authentic American-style grilling.
The BBQ is so well-made that it's hard to believe it's their first appearance at the festival, and even meat festival experts will be impressed.
*Only open on the 22nd and 23rd
Menu name: Pulled pork sandwich
Price: 1,600 yen
Menu name: Pulled beef brisket sandwich
Price: 1,600 yen
[Certified Angus Beef®]
"Certified Angus Beef™" is America's leading premium beef brand. The "Festival Limited Edition Skirt Steak" is made from carefully selected skirt steak, grilled to perfection. Enjoy the overwhelming juiciness created by the balance of umami flavor and marbling of the lean meat.
Menu name: US Certified Angus Beef™ Premium Skirt Steak Price: 1,300 yen
[Ikinari Steak]
We offer freshly grilled steaks that are extremely satisfying to eat!
Menu item: Wild steak skewer Price: 1,000 yen
[O.GARDEN GRILL]
This can only be found at three stores in Japan, and only at O.GARDEN in Tokyo.
Johnsonville's fresh sausage, "BRATS," is made from specially selected pork, processed in a unique way, and then turned into ultra-fresh sausage, allowing you to enjoy the natural flavor of the meat. We offer this BRATS as a burger-style sandwich and as Low & Slow smoked sausage.
Menu name: BRATS sausage sandwich Price: 1,100 yen
Menu name: Smoked BRATS
Price: 700 yen
Menu name: Assorted 3 kinds of sausages Price: 800 yen
[Bistro Takeru]
Chiba City's only French restaurant that can be reserved exclusively for one group per day will serve you a luxurious, thick-cut ginger-grilled steak made exclusively from pork rib roast. Juicy, tender, and highly nutritious, this steak offers the best value for money! Mustard is provided to your liking!
Menu name: US pork rib roast steak Price: 980 yen
[HOMIES food service]
Gumbo rice is a Cajun-spiced okra soup served over rice. This authentic Southern American dish is made with California's original medium-grain rice, Calrose, which has a less sticky texture and blends well with the soup. Enjoy this special version made with Johnsonville sausage.
Menu name: Gumbo rice Price: 1,400 yen
■A powerful American stage performance!
During the event, there will be a special BMX performance at the venue. Takahiro Ikeda, a world-class rider with numerous victories in domestic and international competitions, will be showing off his impressive skills. He will captivate the audience with his original and highly difficult tricks.
Be sure to check out this lively stage performance, where the deliciousness of American meat and passionate performance come together!
■Beef or Pork? Quiz Challenge!
There will also be experiential quiz content available only at the venue.
The quiz will feature unique true/false questions about "American beef" and "American pork." Players must guess the correct answer and use chips to win.
This is a participatory content that anyone can enjoy. Those who guess correctly will receive luxurious prizes such as original American Meat novelties.
Booth: USMEF booth How to participate: Anyone is welcome to participate.
■Venue only! Limited quantity original picnic sheets will be given away
During the event, all visitors will receive an original "American Festival 2025" picnic blanket to create a memorable memory of the event. This limited edition item is lightweight and easy to carry, making it perfect for viewing the event or picnics. Distribution is limited to the first 10,000 people, so please come early.
[Participation conditions]
・Visit the USMEF booth at the venue ・Follow the official X account ・Show the follow screen to staff
[Implementation period]
November 22, 2025 (Sat) – November 24, 2025 (Monday/Holiday)
*Limited to the first 10,000 people, the offer will end when the prizes run out.
■A giant piece of meat appears! American Meat Photo Booth
A huge trick art-style photo panel of American meat gourmet will be displayed.
It's sure to look great on social media!
■American Festival 2025 ~American Meat Showcase 2025~ Event Overview
[Event name] American Festival 2025 ~American Meat Showcase 2025~
[Date and Time] Saturday, November 22, 2025, 12:00-20:00 (Last Order 19:30)
Sunday, November 23, 2025, 11:00-20:00 (Last Order 19:30)
November 24, 2025 (Monday/Holiday) 11:00-16:30 (LO 16:00)
Venue: Hibiya Park Nirenoki Square Admission: Free (food and drink fees apply) Organizer: U.S. Embassy Agricultural Trade Office (ATO)
[Co-hosted by] U.S. Meat Export Federation (USMEF), Brewers Association
[Cooperation] USA Rice Federation [Sponsor] Ministry of Foreign Affairs [Website] American Festival 2025:
https://www.american-festival.com/
American Meat Showcase 2025：
https://www.americanmeat.jp/csm/event/americanmeat_showcase2025/
■About the U.S. Meat Export Federation (USMEF)
The U.S. Meat Export Federation (USMEF) is a representative organization for the U.S. meat industry, established by U.S. meat-related companies and organizations to promote U.S. livestock and meat products internationally. It engages in a variety of activities to expand opportunities for industry stakeholders and consumers to learn about the deliciousness of American meat.
For more information about the U.S. Meat Export Federation, please see below.
・Official website: https://www.americanmeat.jp/
・Official X (Twitter): https://x.com/usmeat_jp
・Official Instagram: https://www.instagram.com/american_meat_jp/
・Official Youtube: https://www.youtube.com/channel/UCAxXtqKzRVG2bOtP-HQIhyg
・Official LINE: https://page.line.me/967uouat
[U.S. Meat Export Federation] Press Release
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