We are pleased to announce that we will be holding "Iimono Yamagata Tokinoichi," an event showcasing local Yamagata products.
Date: January 13th (Tuesday) – January 18th (Sunday), 2026
Why not take this opportunity to experience the latest and deepest charms of Yamagata?
[Yamagata Prefecture] Press release
Yamagata Prefecture is home to many long-established companies that have been in business for over 100 years.
This is proof that a culture of valuing things that last a long time has been cultivated in this area.
At this event, "Good Things Yamagata Tokinoichi" will be held.
We will introduce you to some unique products that embody the time that Yamagata has woven.
We are planning to have a sales booth and exhibitions, as well as workshops, talk sessions, and a space where children can have fun and have hands-on experiences.
By looking, touching, and talking to the makers, you can experience Yamagata's materials, techniques, and the passion of the makers.
A small market where you can find "deep and good things."
Find something nice to brighten up your daily life.
Please come visit MUJI Ginza.
◆◆◆Event Overview◆◆◆
・Tokinoichi (sales stall/exhibition)
Local products featured in " Iimono Yamagata " are gathered at MUJI Ginza.
You can experience the charm of Yamagata from the four perspectives of "clothing, food, shelter, and comfort."
Please actually pick it up and feel the texture and the craftsman's passion.
There is also a corner where you can play with your children using wooden toys made in Yamagata.
Dates: January 13th (Tue) – January 18th (Sun)
《Time》 11:00-21:00
Location: MUJI Ginza Open MUJI
・Yamagata "Good Things" Workshop 《Dates》 January 13th (Tue) – January 18th (Sun)
《Time》 11:00-16:00
Location: MUJI Ginza B1F MUJI Diner Special Venue Participation Fee: From ¥2,200 (varies depending on the event)
《Contents》
・Chopstick making experience (¥2,200) *Book here・Fruit tea experience (¥3,000) *Book here・Freeze-dried flower arrangement experience (¥6,600) *Book here
*Workshops require reservations. Please apply via the link above (List of events held in-store | MUJI).
*If there are seats available, you can also participate on the day. Please come directly to the workshop venue and speak to a staff member.
・Talk session 《Date》January 18th (Sun)
Time: 14:00-15:00 (doors open at 13:30)
Location: MUJI Ginza 6F Special Venue Participation Fee: Free
*Talk sessions require reservations. To apply for the event, please apply via this website page .
◆◆◆Introduction of Exhibitors◆◆◆
From here, we will introduce the exhibitors who will be participating in "Iimono Yamagata Tokinoichi."
–List of exhibitors/displays (4th floor, 11:00-21:00)–
◆ Urushiyama Orchard (dried fruits, butter sandwiches, gelato, etc.)
・Store sales: 1/13-1/18
Urushiyama Orchard is a grape farm in Nanyo City, Yamagata Prefecture, that has been in business for over 80 years. They offer a wide selection of gelato, dried fruit, and butter sandwiches made with generous amounts of fruit grown on their own farm. Please enjoy the flavors that capture the aroma of the season.
◆ Tamaya Seimen (Snow Crystal, Shogi Piece Pasta, Gassan Soba, etc.)
・Store sales: 1/13, 1/14
・Exhibition: 1/13-1/18
Founded in 1949, Tamaya Seimen is a noodle manufacturer at the foot of Mt. Gassan, producing everything from dried noodles to fresh noodles, including soba noodles, barley noodles, and pasta. They offer a diverse lineup of noodles, including snow crystal pasta made with germinated rice "Tsuyahime," shogi piece pasta with the aroma of La France pears, and Gassan soba noodles, which have been loved since the store was founded.
◆ Ringori Rappa Brewery (apple juice, cider, apple butter)
・Store sales: 1/17, 1/18
・Exhibition: 1/13-1/18
Ringori Rappa Brewery is produced by Hibi, an orchard that grows apples without relying on pesticides and according to its own cultivation standards. They offer a variety of carefully selected products, including juice and cider that make the most of the "original taste of apples," including their astringency and bitterness, and apple butter made from fermented cider lees.
◆Circular Thanks (honey, fruit jam, etc.)
・Store sales: 1/13-1/18
Circular Thanks plans, manufactures, and sells products made with seasonal fruits and local specialties from Yamagata Prefecture, as well as products in collaboration with businesses in the prefecture. They offer a lineup of pure raw honey from Yamagata Prefecture and fruit honey made with seasonal fruits. You can enjoy the rich flavor and natural sweetness of the fruit.
◆Kenland Linen (linen towels, linen socks, etc.)
・Store sales: 1/13-1/18
Founded in 1948, Kenland Linen is a Yamagata City manufacturer of linen knitwear. Their products range from towels and socks made from a new material that combines flax and linen, perfect for everyday use. Experience the softness and comfort of their fabric as it grows with use.
◆nitorito (stole, etc.)
・Store sales: 1/15-1/17
・Exhibition: 1/13-1/18
"Nitorito" is a factory brand from Yonezawa that handles everything from planning to production of woven and knitwear. The shop offers a lineup of attractive scarves that feature the high-quality feel of natural materials, timeless color combinations, and original textiles with a story to tell.
◆umunowa (Umunowa) / Uetsu Design (Shinanohana tea, lotion, etc. from Yamagata Prefecture)
・Store sales: 1/13-1/18
Umunowa uses hand-picked Shinano flowers from Tsuruoka City to create cosmetics, herbal teas, and more. The products are luxuriously made with these highly fragrant flowers that bloom for only eight days in the summer. Be sure to pick one up and experience its fragrance and pleasant feeling.
◆Sentaro Geta Workshop (geta)
・Store sales: 1/13-1/18
Sentaro Geta Workshop has been in business since the Taisho era. The third generation owner, a qualified shoe fitter, has invented Sentaro Geta, which addresses modern foot problems such as floating toes, bunions, and bowlegs, and also improves walking style and posture. Why not try incorporating these new geta, which combine tradition with a twist, into your daily life?
◆One Two Co., Ltd. (woodworking)
・Sales: 1/13-1/14 *After 4pm
One Two Co., Ltd. is a company that works with wood in the rich natural environment of Yamagata Prefecture, creating custom kitchens and furniture. With a philosophy of cherishing each tree from its roots to its branches, the company offers woodworking products that showcase the skilled techniques of its artisans. Their products include paulownia wood lunch boxes that are surprisingly light and functional, helping to keep rice moist and fluffy, flower vases that add color to any space, and chopstick sets that are gentle on the palate. Why not try incorporating these gentle tools into your daily life, allowing the warmth of wood to soothe your soul?
◆Lotus Garden (freeze-dried flowers)
・Sales: 1/16-1/18 *After 4pm
Lotus Garden offers "Zero Flowers," freeze-dried flowers. Enjoy the beauty of flowers for a long time without watering them. They are a comfortable and casual way to decorate your room or desk, and are recommended as a small accent for any space.
–Exhibition List (4th floor, 11:00-21:00)–
You can take your hands on the exhibits and take a good look at them.
1/13-1/18
・Tsuruya Shoten (rattan baskets)
・Wood Meister (woodworking)
・Moku Gallery (woodworks)
・Sakata Rice Crackers (various types of rice crackers)
・Satoya (Noshiume, Noshiume Chocolate Tamahibiki)
・Endo Seikan (wooden accessory case)
・Glass Studio Asahi (glasses, sake cups, etc.)
・Nagasawa Fuel Trading (Charcoal Tree)
・Komeru (gluten-free sweets)
・Hikaru Machinery (metal processing works)
・Dewazakura (alcohol)
–Introduction to the experience space for children (4th floor)–
◆ Competitive Kendama Experience (Yamagata Kobo Co., Ltd.)
・Event period: January 13th to January 18th
Yamagata Kobo Co., Ltd. has been making competitive kendama for many years. You can actually try out kendama, which are made with a focus on precision and quality. Why not experience the charm of kendama while playing with your child?
◆Moku Rock Experience (New Tech Shinsei Co., Ltd.)
・Event period: January 13th to January 18th
"Moku Rock" is a wooden block made from recycled wood from a variety of Yamagata trees, including cherry, birch, and zelkova. It is an item that allows you to feel the blessings of the forest while playing, while experiencing the warmth and natural texture unique to wood. We hope you will enjoy it together with your children.
◆Original zines will be distributed free of charge during the event!
We have prepared a special book introducing the "good things from Yamagata" that you can discover at this event.
Something deep and wonderful that gently accompanies your everyday life.
We provide information that will enhance your daily life along with the essential aspects of your life, such as time, clothing, food, and shelter.
Please take a look at it.
–Workshop exhibitors (B1F 11:00-16:00)–
We offer a variety of workshops where you can experience the "good things" of Yamagata.
Please take this opportunity to join us.
*Workshops require reservations. Please contact us via DM on Iimono Yamagata Instagram .
*If there are seats available, you can also participate on the day. Please come directly to the workshop venue and speak to a staff member.
◆ Original chopstick making experience (One Two Co., Ltd.)
・Dates: January 13th and 14th
One Two Co., Ltd. creates everyday tools using Japanese wood, primarily hardwood from Yamagata Prefecture. Choose your favorite wood and texture and enjoy making your own original chopsticks. Everyone, from children to the elderly, can learn the importance of taking good care of things.
<Experience Overview>
・Experience fee: 2,200 yen/person ・Experience duration: 60 minutes (starting at 11:00, 13:00, 14:30)
・Maximum number of people allowed at one time: 10 people per session *No age restrictions *Reservations can be made here
◆ Fruit Tea Lab (Urushiyama Orchard)
・Date: January 15th
Accompanied by certified tea coordinator Urushiyama, you can compare the taste and taste of different fruits and pair them with tea and sweets. Enjoy the changes in the taste, texture, and aroma of fruit from a slightly different perspective than usual.
<Experience Overview>
・Experience fee: 3,000 yen/person ・Experience duration: 45 minutes (starting at 11:00, 13:00, 14:00, 15:00)
・Maximum number of people allowed at one time: 6 people per session *No age restrictions *Reservations can be made here
◆Freeze-dried flower arrangement (Lotus Garden)
・Dates: January 16th, 17th, 18th
You can experience creating a showcase arrangement using freeze-dried flowers "Zero Flower" or a flower bar using freeze-dried flowers.We also recommend adding aromatherapy or room sprays to accent your home interior and enjoying the fragrance.
<Experience Overview>
・Experience fee: 6,600 yen/person ・Experience duration: 45 minutes (starting at 11:00, 13:00, 14:00, 15:00)
・Maximum number of people allowed to attend at the same time: 12 people per session *Elementary school students and above *Reservations can be made here
–Talk Session Introduction (6th Floor)–
"Living with Yamagata's handicrafts and enriching your daily life."
Yamagata's handicrafts have been nurtured in harmony with nature. We will explore the connections between the climate and history behind them, and discuss how to choose "good things" that are not influenced by trends, as well as how to make your daily life more comfortable.
<Overview>
・Date: January 18th (Sun)
・Date and time: 14:00-15:00 (doors open 13:30) *50 minutes talk + 10 minutes Q&A time ・Participation fee: Free *Reservations can be made here
<Guest introduction>
◆Tsuruoka's ethical brand | umunowa
Shigetomo Togashi, Representative of the Uetsu Design Business Association
◆ Proposing a lifestyle with fresh flowers and plants | Lotus Garden
Lotus Garden owner and flower artist Hideki Hatakeyama
◆◆◆◆◆◆
We introduced you to "Good Things Yamagata Tokinoichi."
On the day, you can experience the special six days of "time" that Yamagata has woven.
Please enjoy your stay.
The latest information is also posted on the official "Iimono Yamagata" Instagram.
If you'd like, please take a look at this as well.
https://www.instagram.com/iimono.yamagata/
We look forward to your visit.
<Past related articles>
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