POP UP EVENT: NIPPON NO TAKARAMONO
Barneys Japan Co., Ltd. will be holding a "Treasures of Japan" pop-up event, a platform that delivers technologies and products from all over Japan to the world, at the UNION SQUARE on the 1st floor of Barneys New York Ginza Main Store from Tuesday, June 16, 2026 to Monday, July 6, 2026.
"Treasures of Japan" focuses on the "treasures" hidden in Japan and the "treasure people" who create them, further highlighting their appeal through seminars and grand prix competitions. It refines the wisdom and culture of people who have preserved them in various regions into world-class masterpieces.
The "Nippon no Takaramono Grand Prix," judged by professionals from various fields, also holds a world competition in which only top businesses from across Japan, having won regional and national competitions, can participate. The winning products are used in global settings, including Michelin-starred restaurants, attracting considerable attention.
During this period, we will also be holding in-store events where the presenters will actually demonstrate the presentations they gave at the "Japan's Treasures Grand Prix."
This event, featuring the most diverse lineup ever, showcases the latest offerings from "Nippon no Takaramono," which has previously held pop-up events in various locations, including the Osaka-Kansai Expo and events in front of Todai-ji Temple. A wide range of renowned products from various genres, including food and fashion accessories, will be available, each one not only appealing but also imbued with the passion of the businesses behind them and the history and stories behind their creation.
We will be offering a special selection of rare and highly sought-after products, including "Tanoya Shiojiro's Salt," which has garnered attention from numerous media outlets due to its rarity. Please come and see the many "treasures" from all over Japan, each brimming with the unique charm of its region, in our store.
* "Tanoya Shiojiro's Salt" will be available for purchase as soon as it arrives in stock.
Products available this time
Tanoya Shiojiro Salt [Kochi Prefecture] *Available upon arrival
Salt supervised by Tanoya Shiojiro [Kochi Prefecture] *Available upon arrival
Tanoya Shiojiro Choux Rusk [Kochi Prefecture]
Wooden chicken [Nara Prefecture]
Ichigo Ichien Kotoka Caramel Popcorn [Nara Prefecture]
saku Vinegar Drink [Nara Prefecture]
Tireless socks [Nara Prefecture]
VIGAKU LAB. Spiral Toothbrush [Nara Prefecture]
Akariha Tea Powder [Tokyo Yajojima]
The ultimate Arita ware [Saga Prefecture]
Sparkling Tea Bodhi [Shizuoka Prefecture]
Hama no Noridare (Seaweed Sauce from the Beach) [Miyagi Prefecture]
Lake Biwa Natural Soft-shelled Turtle Health Soup (White and Black) [Shiga Prefecture]
Peated whiskey barrel-aged white wine [Saitama Prefecture]
WaDENI [Hyogo Prefecture]
bobs ambient root [Shiga Prefecture]
CoffreK (Spatial Design Furniture) [Hyogo Prefecture]
Terasu Accessories [Shiga Prefecture]
220mm Stainless Steel Stirrer [Shiga Prefecture]
50mm & Φ8 Sake Cup Set [Shiga Prefecture]
Event dates and location
▶Period
June 16, 2026 (Tuesday) – July 6, 2026 (Monday)
▶Location: UNION SQUARE, 1F, Barneys New York Ginza Main Store (Kojun Building, 6-8-7 Ginza, Chuo-ku, Tokyo)
https://www.barneys.co.jp/stores/ginza/
Business visit date
June 20th (Sat) Izuyu main store, Kobayashi Mokko
June 21st (Sunday) Deyu main store, Kobayashi Mokko
June 26th (Friday) Tsubochuan
June 27th (Sat) Tsubochuan
June 28th (Sunday) Kochuan
July 3rd (Friday) SEASAW, VAN TECH
July 4th (Sat) Tanoya Shiojiro, SEASAW, VAN TECH
July 5th (Sunday) SEASAW
*Please note that the store visit schedule and event details may change due to unforeseen circumstances.
Event Inquiries
Barneys New York
TEL 050-3615-3600 (Reception hours: 11:00 – 19:00 / Excluding January 1st)
BARNEYS NEW YORK
Barneys New York was founded in 1923 by Barney Pressman at 17th Street and 7th Avenue in Manhattan. Currently, in Japan, it operates a total of nine stores, including its flagship store in Ginza, Roppongi, Yokohama, Kobe, and Fukuoka, as well as outlet stores, and an online store. It offers a wide range of categories, mainly men's and women's clothing, accessories, and shoes, but also including tableware and skincare. The products consist of original brands as well as designer brands from Europe, the United States, and Japan. The displays, customer service, and communication are integrated to provide customers with a space where they can discover new things and enjoy shopping.
Official website : https://www.barneys.co.jp
Official Instagram : https://www.instagram.com/barneysjapan
[From Barneys Japan Co., Ltd. press release]
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