"Eat, smell, listen, buy, meet" – Two prime days to experience the charm of Nagano Prefecture ~ Enjoy milk bread, autumn flavors of Shinshu, and beloved local dishes, plus a talk event by Ryuta Mine ~
Ginza NAGANO (Ginza, Chuo-ku, Tokyo), an information hub connecting the Tokyo metropolitan area and Nagano Prefecture, will celebrate its 12th anniversary in October 2026. To express our gratitude to everyone who has supported Ginza NAGANO so far, we will be holding the "Ginza NAGANO Thanksgiving Festival ~Shinshu Prime 2 Days to Express Our Gratitude~" on October 24th (Sat) and 25th (Sun).
The entire Ginza NAGANO complex will be hosting two days of events where you can enjoy the charms of Nagano Prefecture, including special sales of Nagano's specialty products and limited-edition items for the Thanksgiving Festival, tasting events where you can experience the delicious flavors of Shinshu, special menus in the tasting space, meet-and-greets with Nagano Prefecture's PR character "Arukuma," a scent workshop that evokes the forests of Shinshu, and a talk event by Nagano Prefecture's permanent tourism ambassador, Ryuta Mine.
[24th & 25th] Ginza NAGANO's selection of Shinshu's finest products! Special sale items
Shine Muscat raisin cookies
(Fujimura Confectionery Shop)
Apple Strudel (Tateshina Highlands, Barakura English Garden)
Hungry Cheesecake (Watahan Mihara Shoten)
Matsumoto Old Castle Concert (Gâteau Fraise)
For two days only, we will be offering a special sale of items not normally available at Ginza NAGANO.
Ginza NAGANO has received a special version of Fujimura's (Matsumoto City) "Raisin Cookies," which are delivered once a month and sell out immediately every month. This special version is called "Shine Muscat Raisin Cookies." Inoue Department Store (Matsumoto City) produces these rare "Raisin Cookies" only when they have a pop-up store.
The apple strudel made at the Barakura English Garden in Tateshina Highlands (Chino City) is filled with plenty of plump apples from Tateshina Town. The pie crust is fragrant with cinnamon and nutmeg.
Furthermore, Atrion Confectionery (Suzaka City), famous for its "Yoguret" candy, has created a special "Sweets Lucky Bag" for the Thanksgiving Festival. You can enjoy a variety of sweets from Atrion Confectionery.
In addition, limited quantities of special Thanksgiving products will be available for sale, including seasonal "Maitake Oyaki" from Iroha-do (Nagano City), "Shio Yokan" from Niitsuru Honten (Shimosuwa Town), "Cacao Charm Owl Box" from Bon Okawa Karuizawa Chocolate Factory (Karuizawa Town), "Matsumoto Old Castle Concert" from Gateau Fraise (Matsumoto City), "Arukuma Apple Dorayaki" from Meigetsudo (Iizuna Town), and "Hungry Cheesecake" from Watahan Mihara Shoten (Azumino City).
A special cup of coffee to express 12 years of gratitude.
On the second floor tasting space, we will be offering special wines and sake exclusively for Thanksgiving. Please enjoy our carefully selected flavors, perfect for this special occasion.
2nd Floor Tasting Space: 10:30 AM – 6:30 PM (Last Order: 6:15 PM)
【wine】
• Red wine: ICEBERG & FRAMBOISE VANILLE 2023 / Domaine Kosei (2026 JWC Gold Medal Winner)
• White wine: Chardonnay Cuvée Hakuo 2025 / Kirinoca Vineyards (2026 JWC Gold Medal Winner)
• Sparkling wine: Koshu Brut 2023 from Fujimi-cho, Shinshu / Suntory From Farm (2026 JWC Gold Medal Winner)
Several other types
【Japanese sake】
・2026 Shiboritate Kamiwatari / Toyoshima-ya (Nagano Prefecture Limited Edition, Freshly Brewed New Sake!)
– Mikotsuru Junmai Daiginjo Yamada Nishiki / Suwa Mikotsuru Sake Brewery – Hokko Masamune Daiginjo "Magnolia" Limited Edition / Kakuguchi Sake Brewery and several others
Flower gifts from Nagano Prefecture
Alstroemeria
Customers who spend over 2,000 yen (excluding tax) will receive a gift of alstroemeria, for which Nagano Prefecture boasts the highest production volume in Japan. (Limited to the first 100 customers each day)
[October 24th Limited Event] The ever-popular "Milk Bread" is back in Ginza this year!
On the second floor event space, we'll be having a special sale of Shinshu's local specialty bread, "Milk Bread." This year, we'll also be offering flavors of Milk Bread that aren't usually available. Don't miss this opportunity to buy some at Ginza NAGANO!
When you think of autumn in Shinshu, you think of apples and mushrooms.
Furthermore, we will be selling apples and mushrooms from Nagano Prefecture at special prices.
We offer sets of seasonal apples such as "Shinano Sweet" and "Shinano Gold," as well as an assortment of five types of mushrooms. Enjoy the Thanksgiving celebration and take home a taste of autumn from Shinshu to your table.
"Taste before you choose" at NAGANO
We will also be holding "Tasting NAGANO," where you can sample and purchase products that are normally sold. This event will allow you to compare different apple juices, taste different versions of Shinshu's soul food "oyaki," and actually sample popular sweets (famous confections) and purchase your favorites.
Both the familiar flavors of Shinshu and the flavors of Shinshu you've never known before.
Take this Thanksgiving holiday as an opportunity to discover a new favorite.
A workshop featuring scents that evoke the forests of Shinshu will be held!
On the 5th floor, we will be holding a workshop where you can learn about the scents of Shinshu's forests and forest bathing, while creating your own "comfortable" scent.
Enjoy a moment in Ginza where you can experience the forests of Shinshu through scent.
You can register to participate through the Ginza NAGANO event page.
https://www.ginza-nagano.jp/collections/10/products/261024event5f
[October 25th Limited Event] A familiar taste for Nagano residents is coming! Special menu at "Tenho"
Tantanmen
On the 2nd floor event space, Tenho, a popular restaurant chain in Nagano Prefecture, will be offering their signature tantanmen noodles and gyoza, limited to 150 servings, as part of a special event.
For those who live away from Nagano Prefecture, it will evoke nostalgia; for those trying it for the first time, it will be a new experience. Why not savor the freshly made, local flavors beloved by the people of Nagano Prefecture, right here in Ginza?
*Menu items and sales methods are subject to change.
Nagano Prefecture's permanent tourism ambassador, Ryuta Mine, will also be making an appearance!
On the 5th floor, we will be hosting our annual talk event with Ryuta Mine, the permanent tourism ambassador for Nagano Prefecture. The theme will be "How do traditional crafts live on in our lives?", and we will invite representatives from companies inside and outside the prefecture to talk about the relationship between traditional crafts and our lives today.
Please look forward to what kind of stories will be told.
You can register to participate through the Ginza NAGANO event page.
https://www.ginza-nagano.jp/collections/10/products/261025event5f
Arukuma also joined in the 12th anniversary celebrations!
Nagano Prefecture PR character "Arukuma" ©Nagano Prefecture Arukuma
On Sunday, October 25th, Nagano Prefecture's PR character, "Arukuma," will also be there to celebrate. This is a rare opportunity to take a commemorative photo with Arukuma in Ginza, Tokyo, so please come and enjoy the event with your family, including young children.
Get a 10% OFF coupon usable at the "Ginza NAGANO Thanksgiving Festival" exclusively for app members!
To celebrate our 12th anniversary, we're giving all Ginza NAGANO official app members a 10% OFF coupon that can be used on purchases of 2,000 yen or more (excluding tax) (some items excluded)! The coupon is valid for two days only, on October 24th (Sat) and 25th (Sun), the dates of the "Ginza NAGANO Thanksgiving Festival".
*Coupon distribution eligibility: Those who download the app and register as a member by October 20, 2026 (Tuesday).
*The coupon will be displayed in the app by October 23rd (Friday) (can be used only once per person).
Expressing our gratitude for the past 12 years through the charm of Shinshu.
Ginza NAGANO aims to do more than just "sell" products. It's about creating new connections between people in the Tokyo metropolitan area and Shinshu (Nagano Prefecture).
"Eat, smell, listen, buy, meet," and next, I'll go to Shinshu.
From Ginza to Shinshu, and from Shinshu to Ginza.
Whether you've visited Ginza NAGANO before or are a first-time visitor, please come to the "Ginza NAGANO Thanksgiving Festival" on October 24th and 25th.
Event Overview
| Event Name | Ginza NAGANO Thanksgiving Festival ~Shinshu Prime 2 Days to Express Our Gratitude~ |
| Date | October 24th (Sat) and 25th (Sun) 2026 10:30-19:00 |
| venue | Ginza NAGANO, 1st, 2nd, and 5th floors |
| Main projects (planned) | [Both the 24th and 25th] Special menu at the tasting space / Sale of specially stocked items / Flower gift [24th] Special sale of milk bread, apples, mushrooms, etc. / Workshop to experience the forests of Shinshu / Tasting of NAGANO [25th] Arukuma greeting / Special menu offered by Tenho / Talk event with Ryuta Mine, and more. |
| remarks | *Further details will be announced on the Ginza NAGANO official website and other platforms as they become available. https://www.ginza-nagano.jp/ *Content is subject to change. *Limited quantity items will be discontinued once sold out. |
About Ginza NAGANO
Ginza NAGANO is an information hub connecting the Tokyo metropolitan area and Nagano Prefecture.
It features a shop, event space, and tourist information/relocation consultation services, showcasing the appeal of Shinshu's food, culture, and tourism.
Address: NOCO Building, 1st, 2nd, and 5th Floors, 5-6-5 Ginza, Chuo-ku, Tokyo 104-0061, Japan
TEL: 03-6274-6015 (main)
Opening hours: 10:30 AM – 7:00 PM (1st & 2nd floors) 10:00 AM – 6:00 PM (5th floor)
About "Weekly Ginza NAGANO"
We regularly post information about products sold at Ginza NAGANO, events we hold, and more.
[Nagano Prefecture] From the press release
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