The company announced its entire product lineup, including "Yoin," a cookie that "lives in time."
RE CHEESE Co., Ltd. will open its first "RE:CHEESE TOKYO" confectionery store in Ginza, Tokyo on Sunday, November 22, 2026. This store will showcase the unique characteristics and appeal of domestically produced cheeses made by cheese artisans from all over Japan, carefully selected by discerning experts.
"RE:CHEESE TOKYO" offers cheese sweets that showcase the unique characteristics of each ingredient, using only world-class domestic cheeses carefully selected by Atsuko Minami, a cheese selector who is a top runner in Japan's cheese import and sales industry, after visiting over 160 cheese factories in 6 countries around the world.
The brand's signature product is "Yoin," a supreme specialty that generously uses the finest domestic cheeses, hand-selected by cheese selectors who travel the country to choose the best. The cookies capture the quiet spread of flavor and aroma felt when you taste the cheese, and the pleasant lingering taste after the meal. The thickness of the dough and the baking time are meticulously adjusted according to the moisture content and maturity of the cheese, and each cookie is baked by hand by the pastry chef, elevating the unique characteristics of each cheese into a sweet treat. These are "cookies that live with time," expressing the changing flavors of cheese with the seasons and the deepening umami of maturation day by day.
In addition, we offer a sophisticated lineup to suit any occasion, including "Yoi," a cheese cracker that concentrates the flavor and aroma of freeze-dried cheese from Tokachi, and "Yui," a gift assortment that minimizes the use of butter and generously uses carefully selected cream cheeses and white mold cheeses from all over Japan to deliver a light melt-in-your-mouth texture and diverse flavors. We also sell "Yoin Gokei," a cheese platter that allows you to enjoy the precious natural cheeses of "Yoin" in bite-sized portions. Through two approaches—sweets and cheese—we propose a new encounter with cheese born in Japan.
The first store will open in the charming location at the intersection of Namiki-dori and Hanatsubaki-dori in Ginza 7-chome, Tokyo, a hub for global fashion and gourmet food. In addition to selling sweets and cheeses, the store will also host salons, seminars, and workshops that showcase the profound deliciousness of Japanese cheeses and the passion of artisans dedicated to cheesemaking. Based in Ginza, a center for food and trends, the store will share a new cheese culture, nurtured in Japan, with the world.
A collection of baked goods crafted with exquisite domestic cheeses to enhance any occasion.
We have prepared three baked goods based on the theme of "Savoring the lingering feeling, enjoying the evening, and giving the gift of connection." In addition, we will be selling "Yoin Gokei," a cheese platter containing carefully selected domestic cheeses used in our "Yoin" cheese cookies.
Enjoy the exquisite taste of domestically produced natural cheese in the exquisite, hand-baked cookies "Yoin," available in limited quantities daily.
Selector Atsuko Minami, who is well-versed in cheeses from around the world, has carefully chosen notable cheeses from all over Japan and re-edited them into baked goods. The aim was to create a pleasant and long-lasting "lingering aftertaste" that you feel after you take a bite.
RE:CHEESE uses only cheeses with limited availability as their main ingredient, such as cheese made exclusively from summer free-range milk from Biei, and blue cheese made by hand-punching holes in each one. To express the unique flavor of each cheese, the pastry chef carefully assesses the condition of the cheese each day, meticulously adjusting the recipe, thickness, and baking time for each type, and each slice is carefully hand-baked to create a masterpiece. It consists of four standard types and one seasonal cheese, and is sold as a set.
"Yoin" (Lingering Impression) – 5 pieces per box
■Semi-hard ¥2,800 (tax included)
Moor Hot Spring Raclette (Tokachi)
We used raclette cheese made by carefully washing the surface with "Moor Hot Spring Water" from Tokachigawa Onsen, a natural plant-based hot spring, and then aging it. You can feel the deep richness and abundant flavor inherent in raw milk.
■Hard Aged 3,000 yen (tax included)
Fromage de Biei (Biei)
This RE:CHEESE special cheese is made exclusively with summer-only milk from free-range cows raised in Biei, who are fed on pesticide-free herbs and fresh, young green grass. When you taste it, an overwhelming umami flavor and the rich aroma of the earth will spread throughout your mouth.
■Blue 3,000 yen (tax included)
Aoi (Toyota)
We used blue cheese made by a young cheesemaker who pursued his ideal of "making the best blue cheese he truly believes in," by hand-punching holes in each block of cheese. It is extremely rich, with a full aroma and umami flavor, yet its gentle taste makes it a perfect accompaniment to wine and other alcoholic beverages.
■White mold ¥2,800 (tax included)
Ange de Carré (Kuromatsunai)
We use rare cheeses from a workshop in Kuromatsunai Town, Hokkaido, that makes all its cheeses by hand.
It boasts a deep, rich flavor and a fragrant aroma reminiscent of mushrooms. Known for creating cheeses that suit the season, honed through daily trial and error, and with keen sensibilities, these cookies truly embody the concept of "cookies that live in time."
■ Chevre cheese: ¥3,200 (tax included) (seasonal)
Asahina Daigo (Shizuoka)
We used cheese made by a cheese maker who moved to a remote mountainous area in Shizuoka Prefecture.
These cookies, made with cheese available only for a short period from late spring to early winter when goat's milk is in season, offer a light tang followed by the rich flavor of goat's milk and an aroma reminiscent of the countryside. A limited-time seasonal treat.
*The type of cheese used and the price may vary depending on the season.
A luxurious cheese platter, "Five Scenic Views of Lingering Impressions," offering a taste of Japan's finest cheeses in a single bite.
You can taste rare cheeses that are only available locally or through limited distribution channels, all in one tasting. By comparing them with the "Yoin" cookies, you can more deeply appreciate the powerful, original flavor of the ingredients and the gradation of flavors that have been elevated into confectionery. It is also perfect as a special gift for cheese lovers and those with discerning tastes.
"Yoingo Gokei" (Five Lingering Scenes) – 1 box containing 5 types – ¥3,800 (tax included)
Contents: White mold Ange de Carré (Kuromatsunai)
・Aged hard cheese Fromage de Biei (Biei)
・Blue Aoi – (Toyota)
– Semi-hard moor hot spring raclette (Tokachi)
・Chevre Asahina Daigo (Shizuoka)
*The type of cheese used and the price may vary depending on the season.
The concentrated umami flavor achieved through freeze-dried cheese. "Yoi" – a savory dish for an evening spent with fine wine.
This savory sweet was created with the desire to provide a rich experience at the end of the day with cheese and wine. It features freeze-dried cheese from Hirochi Ezo Squirrel Valley Cheese Company in Tokachi, Hokkaido, a rare find in Japan, generously kneaded into the dough. The delicate and light texture is followed by the rich aroma and intense saltiness and umami of the cheese, brought out by the freeze-drying process, which harmonizes perfectly with fine wines, sake, and other beverages. Two flavors are available: "Plain," characterized by its rich cheese flavor, and "Basil," which offers a refreshing aroma.
"Yoi" (Evening) – 1 box contains 5 bags
■Plain: 3,000 yen (tax included)
■Basil 3,000 yen (tax included)
*Prices may vary depending on the season.
"Yui" – The ultimate gift, luxuriously crafted with carefully selected cream cheese and white mold cheese.
This is a diverse assortment collection of nine different cheeses, crafted with the desire to "connect the hearts of cheesemakers across Japan with our customers."
By minimizing the use of butter and instead generously incorporating high-quality cream cheese and white mold cheese carefully selected from across Japan, we have achieved a surprisingly light melt-in-your-mouth texture that retains a rich, mellow flavor without the heaviness often associated with cheese. Furthermore, the box is luxuriously filled with cookies made with seasonal cheeses, including freeze-dried cheese with concentrated umami. The expressive flavors and beautiful, heartwarming presentation make it perfect as a special gift for business occasions or as a way to convey your feelings to someone special. Please enjoy the exceptional taste born from the meticulous handiwork of cheese artisans and pastry chefs.
"Yui" (結) – 1 box contains 9 types
■ Cookie Tin: ¥7,800 (tax included)
■ Cookie Box: ¥6,800 (tax included)
Contents: White mold spice cookies, white mold whole wheat biscuits, cream cheese orange cookies, cream cheese shortbread, cream cheese sablé, cream cheese sablé Nantais, cream cheese caramel romias, white mold shell cheese (plain and cocoa pepper)
*The type of cheese used, the contents, and the price may vary depending on the season.
A new cheese culture born from Ginza, a hub of culture.
RE:CHEESE TOKYO proposes two approaches to enjoying carefully selected domestic cheeses: "the surprise of enjoying them as a dessert" and "the luxury of savoring them as they are."
Currently, across Japan, there is a growing number of cheesemakers who create unique, one-of-a-kind domestic cheeses, focusing on high-quality ingredients and traditional methods. Furthermore, some cheese factories are achieving outstanding results in international competitions, bringing Japanese cheese to a level comparable to the world's best. However, opportunities for people to learn about the passion of the cheesemakers and the value of the cheese itself are limited, and sales channels are still not sufficient.
RE:CHEESE TOKYO will serve as a "window" connecting domestic cheese producers and customers, opening its first flagship store in Ginza, Tokyo, to showcase the appeal of Japanese cheese to customers both domestically and internationally. The newly opening flagship store will feature a sophisticated space based on a milky white color reminiscent of cheese, and will also house a glass-enclosed cheese workshop and confectionery workshop. Experience the artisans' craftsmanship up close and discover a new side of Japanese cheese.
*The cheese factory is scheduled to begin operations in early spring 2027.
Store Overview
Opening date: November 22, 2026 (Sunday)
Address: 7-6-12 Ginza, Chuo-ku, Tokyo
5th Polestar Building, 1st Floor, Room G Access: Approximately 5 minutes on foot from Ginza Station (Tokyo Metro), Approximately 12 minutes on foot from Yurakucho Station. Business Hours: Weekdays 11:00 AM – 8:00 PM, Saturdays, Sundays, and Holidays 11:00 AM – 6:00 PM
*Business hours are subject to change.
Phone number: 050-8897-6009
Closed on: Irregular days
RE:CHEESE TOKYO
RE:CHEESE TOKYO acts as a "window" connecting domestic cheese producers and customers, proposing two ways to experience domestic cheese: not only "tasting it as is," but also "enjoying it as a confection." We only handle domestic cheeses carefully selected by Atsuko Minami, a cheese selector well-versed in cheeses from both Japan and abroad, and we develop cheese sweets that focus on the "lingering aftertaste" that spreads when you taste the cheese. While making the most of the individuality of domestic cheese, we aim to pass on value from producers to customers, and then to the next producers. Based in Ginza, Tokyo, a global trendsetting hub for food and fashion, RE:CHEESE TOKYO aims to create a new "baton" that connects people through cheese, and to create a new cheese culture that can only be nurtured in Japan.
Cheese Selector: Atsuko Minami
We have welcomed Atsuko Minami, a cheese advisor who has visited cheese factories around the world and throughout Japan, and built trusting relationships with producers, as our cheese selector. Cherishing the relationships that Ms. Minami has cultivated with producers, she will not only showcase the taste and aroma of carefully selected domestic cheeses, but also interpret the local climate, ingredients, production methods, aging process, and the passion of the artisans, conveying the individuality and charm of each cheese.
profile
In her 30s, she worked as a wine and food advisor at "Vinos Yamazaki." She became fascinated with cheese after being guided to local cheese factories and specialty shops during purchasing trips, and began selling cheese alongside wine. She furthered her studies at the "Cheese & Wine Academy Tokyo" in Hiroo, Tokyo, and has visited over 160 cheese factories in 6 countries in search of cheeses both domestically and internationally. She also contributed a column to the magazine "Aji no Techo" (Hi!! Cheese), which ended in 2023.
Official website: https://recheese.jp/
Official Instagram: https://www.instagram.com/recheesetokyo?stkn=MTlrNXhhNnNsdjEycA%3D%3D&utm_source=qr
【Company Profile】
Company name: RE CHEESE Co., Ltd.
Representative Director: Hidemi Oumi Director/Selector: Atsuko Minami Address: Room G, 1F, 5th Polestar Building, 7-6-12 Ginza, Chuo-ku, Tokyo
[RE CHEESE Co., Ltd.] Press Release