Montblanc Ginza main store renewal open

Mont Blanc Ginza main store facade

Japan’s first ‘Mont Blanc Ink Bar’

The Mont Blanc flag ship shop “Mont Blanc Ginza main store” boasts a long tradition as a writing instrument brand renewed.

■ To the space to enjoy Mont Blanc …
The Mont Blanc flag ship shop “Mont Blanc Ginza main store” in Japan opened in 2006 renewed in November 2018. The new shop is based on Mont Blanc’s global concept. This concept was proposed by Noe Duchaufour – Lawrence (Object, Interior, Environmental Designer). It is specially devised for Mont Blanc, pursuing naturalness and organic, making full use of Mr. Lawrence ‘s aesthetics, which is characterized by a fluid and structurally designed design. Black, white, and wood collar harmonize, and the relaxation and coziness are brought out in a luxurious atmosphere. The color blocking of the floor and the wall which I drew quickly by hand-drawn also produces reasonable softness in tension. In addition, we have been devoted to everything that customers who step in on “talking” with Mont Blanc ‘s world. Many chairs and stools are arranged on the floor, and you can enjoy the interaction with skilled shop staff slowly. On the first floor you can experience the Mont Blanc craftsmanship world with writing instruments, watches and leather items. In addition, on the second floor, “ink bar” which can fully enjoy the enjoyment of “writing / drawing” is newly established. You can find your favorite ink while tasting delicate nuances of fountain pen ink of various colors. On the 3rd floor there is also a VIP room for special guests and you can enjoy private shopping moments. The facade that faces the main street of Ginza has a movie screen full of its height, it is one of the world’s leading luxury shopping spots, and in the Ginza where various luxury shops compete for the elegance, there is an eye-catching presence and It is getting.

■ The best writing experience of yourself …
As a pioneer in writing culture, Mont Blanc has decided to create a “Mont Blanc Ink Bar” on a limited boutique all over the world, where you can enjoy your handwriting and hand-painted experiences to your heart’s content. At the MontBlanc Ginza main store, which is a flagship shop in Japan, this ink bar will be born in November 2018, in line with its renewed opening. For the first time in Japan, it is the third in the world. The concept of Mont Blanc ‘s new boutique is to create an interactive space where customers can create their own Mont Blanc writing experience and personalize them. While sitting slowly at the bar counter, you can find a combination of pen tip and ink that perfectly fits your preference from among the various penpoints of the fountain pen and a lot of colorful inks. A huge bottle filled with colorful ink, varied notebooks with bold and vibrant color tones, and videos that express ink flow create an environment where you can enjoy handwriting and hand-painted pleasure and depth.

■ Space that stimulates imagination and expressive power Mont Blanc International CEO Nikola Baretsky talks about ink bar, a new axis, as follows. “The ink bar was thought as a place for customers to demonstrate their imagination and expressive power as well as realizing the best personalized writing experience.The start of writing experiences with fountain pens is based on” It is to find a pen tip that fits perfectly from various sizes and shapes made of hand-carved gold, then select the ideal writing instrument, then find the ink color that suits it. ”

■ Limited Mont Blanc fountain pen and special color ink tells stories This ink bar feels deeply the story put in the new color ink created with the limited edition fountain pen as well as Montblanc’s brand philosophy There is also a place you can ask. Greek blue of “Homer” (author series 2018) with the theme of ancient Greece, turquoise blue of “UNICEF collection” (2017) (Symbol color of UNICEF), “James Dean” (Great Characters 2018) burning Red, a psychedelic purple of “The Beatles” (Great Characters 2017), and a desert brown of “Saint Exupéry” (author series 2017). In addition to these fountain pens and inks, colorful displays are packed with various notebooks, desk accessories and refills.

■ Special inks, scented inks Also, the new ink “Elixir Colorist Collection” is a noble three color premium ink that was preferentially used in medieval guilds, emperors, emblems of the royal family and so on. The three colors Azur, Purple and Cobalt Violet are made from pure natural dyes extracted from plants and minerals. “Elixir Perfumer Collection” dedicating tribute to the fusion of writing art and fragrant culture stimulates emotions and memory by reinterpreting the three most beloved fragrances in history. Wood & Tobacco Gray warm and strong fragrance, Musky with Musky after leather orange and fragrant with vegetable green woody and arsenic, using the best plant-derived oil It has been realized a long-lasting fragrance.

■ Mont Blanc Ginza main store: Chuo-ku, Tokyo Ginza 7-9-11 Tel: 03-5568-8881