“Ginza Breakfast Lab” will open on July 1st! Offering a hands-on breakfast buffet with an array of handmade “small bowls” with white rice

Aiming for "the best breakfast in Tokyo in Japan" that makes you want to go out to eat

The restaurant "Ginza Breakfast Lab" (Headquarters: 7-chome, Ginza, Chuo-ku, Management: As Food Systems Co., Ltd.) on the 2nd floor of the hotel specializing in accommodation "Hotel Musse Ginza Meitetsu" opened its grand opening on Thursday, July 1st. I will. A small bowl buffet style breakfast / lunch with a live kitchen serving freshly prepared dishes prepared by the chef. Based on the concept of "enjoying the whole of Edo Tokyo," we offer a large number of carefully selected ingredients and specialty dishes from Edo Tokyo, such as the golden soup shabu-shabu of the Tokyo brand pork "TOKYO X." In addition, we will prepare a hands-on breakfast that you will want to try, such as comparing eating clay pot rice and making your own crispy Monaka.

・ About the background of the offer

As Food Systems Co., Ltd., as a group company of the comprehensive developer "Un Consulting Co., Ltd." (hereinafter "Ann"), is developing a restaurant business in order to maximize the value of the real estate owned by Ann.
In many cases, hotels specializing in accommodation in Ginza are operated by renting a building, and unlike tourist hotels, you cannot be particular about breakfast. On the other hand, guests of "Ginza, the City of Food" are also expecting breakfast. Skilled cooks will use their skills to provide "breakfast that makes you want to go out to eat" and "breakfast in Tokyo, which is the best in Japan," which you can aim for because it is an affiliated store of a building-owning company and because it is a hotel restaurant.

・ "Ginza Breakfast Lab" 4 commitments

1. 1. Commitment to handmade <br /> The chef who knows Japanese food, including shabu-shabu in the live kitchen made in front of customers, is particular about handmade. Remove the dashi stock with dried bonito flakes cut in the store, tofu from bittern, and tokoroten from Amakusa. We aim to have the best breakfast in Japan so that you can come all the way to eat.

2. 2. Compare eating clay pot rice <br /> Earthenware pot rice cooked many times a day so that you can enjoy freshly cooked rice at any time. The staff tasted and examined many types of rice and selected two types of rice with different tastes. Please compare and reconfirm the variety and charm of rice.

3. 3. A small bowl that shines <br /> The buffet is prepared in a small bowl style in response to the after-corona era. Any number of small bowls you like, as many times as you like. A small bowl and a 9-square tray make it easy to serve and add color.

4. Tokyo ingredients, Tokyo cuisine <br /> We are particular about Tokyo ingredients such as high-class pork "TOKYO X", Tokyo military chicken, and Edomae clams. Edo vegetables harvested in Tokyo are proud of their freshness because they take less time to travel. Japanese food is particular about homemade soup stock, and Western food reproduces the nostalgic taste of Ginza.

・ Future prospects [Aiming for the best breakfast in Japan]

What is a really delicious breakfast? Because it is a hotel restaurant that accommodates a variety of people, such as business and travel (domestic and overseas), we have adopted a buffet style where you can eat various things you like little by little in order to meet the diverse needs in detail.
We will continue to evolve day by day so that you can feel that the accommodation and breakfast experience of "Hotel Musse Ginza Meitetsu" was the best experience during your trip, and that you can stay at Hotel Musse to eat this breakfast. I will.
The knowledge gained from daily challenges, that is, the "research results" of our laboratory, will be disseminated on various SNS such as note and Instagram.

・ Menu (example)

* Lunch can be served with the same content as breakfast * 1,900 yen per person (tax included)

Live kitchen TOKYO X's golden soup shabu-shabu

Japanese and Western small bowls <br /> Japanese small bowls are made with dried bonito and kelp soup stock, and Western small bowls reproduce the taste of a nostalgic Western restaurant in Ginza. The chef purchases seasonal ingredients and makes each item by hand, so please enjoy the menu that changes every day.
(One case)
・ White boiled udo from Tokyo and roasted Tokyo military chicken ・ Boiled Edomae and Edomae honbinos shellfish ・ Ginza classic rich crab cream croquette ・ Ginza classic stewed hamburger

Today's hearth soup , rock mozuku and bonito soup miso soup

Comparison of carefully selected rice and freshly cooked rice ("Tsuyahime" from Yamagata Prefecture, "Koshihikari" from Iga, Mie Prefecture / Porridge, or seasonal cooked rice)
・ Various types of rice (brand eggs / tsukudani / pickles / chirimen / various delicacies)
・ Freshly cut bonito flakes

Bread
・ Various types of natural yeast bread using domestic wheat (Pullman brioche / Pullman rice / Royal loaf / Cereal loaf)
・ Various seasonal fruit sauces and healthy cereals

Morning market vegetables , various fresh vegetables near Edo Tokyo and pickles of Edo vegetables, various dressings and toppings to choose from

Various drinks・ Detox water with dextrin Other ・ Various alcohols (charged)

Desserts , fresh fruits & yogurt / petit tarts, various domestic wheat sweets muffins (plain / caramel banana / chocolate chips)
・ In the middle of handmade walnuts made by yourself

・ Outline of "Ginza Breakfast Lab"

Store name: Ginza Breakfast Lab Address: 7-12-9 Ginza, Chuo-ku, Tokyo Hotel Musse Ginza Meitetsu 2nd floor Transportation 6 minutes walk from JR Yamanote Line Shimbashi Station 6 minutes walk from Tokyo Metro Ginza Line Ginza Station Business hours: Breakfast 7:30 – 10:30 (LO.10: 00) Lunch 11:30 – 15:00 Open daily * The lounge bar will be open after 15:00.
Number of seats: Approximately 50 seats (terrace seats available (in preparation))
URL: https://choshoku.neu-inc.tokyo/
Instagram: @ginza_morning
note: https://note.com/choshoku_lab

Both lunch and breakfast can be used by non-hotel guests.
The parking lot has a long-time free service to commemorate the opening of the restaurant, and the hotel has a long-time day-use plan. Visit Ginza by car, enjoy Ginza slowly after breakfast (lunch), and rest at the hotel when you get tired. We would like you to enjoy Ginza through the Ginza Breakfast Lab.

・ Overview of "Hotel Musse Ginza Meitetsu"

Phone number: 03-3541-3535
URL: https://www.m-inn.com/musse/ginza/
Number of guest rooms: 223 rooms (14 types including standard single, standard double, standard twin, ladies'single, ladies' double, ladies' twin, Musse double, Musse balcony double, comfort double)

A hotel specializing in accommodation that is functional and cost-effective, with a desk space and luggage space secured in spite of its compact space. All rooms have separate bath and toilet with washroom, and the buffet breakfast that you can choose is suitable for consecutive nights.

・ Overview of "Neu Parking Ginza 7-chome"

A large, high-roof hotel parking lot (31 cars) that can be easily parked in a flat manner.
To commemorate the opening of the Ginza Breakfast Lab, we will hold a "Let's spend in Ginza campaign" where parking time will be free for up to 6 hours.
URL: https://parking.neu-inc.tokyo/ginza7/

・ As a preventive measure against new coronavirus infections

At our shop, we give priority to the safety of our customers and employees, and we will operate after implementing various measures against new coronavirus infectious diseases.
* Business may be suspended or the contents may be changed in accordance with the policies of the Japanese government, Tokyo Metropolitan Government, and related organizations.
[Request when visiting]
・ Please wear a mask when you come to the store.
・ Please cooperate in temperature measurement and alcohol disinfection of fingers when entering the store.