teamLab, Bvlgari Ginza Tower will be on display from November 11th (Friday). Bvlgari’s icon “Serpenti” changes interactively.

At the Bvlgari Ginza Tower store, teamLab will launch a sparkling work "Serpenti Sparkle" with the motif of Bvlgari's timeless icon "Serpenti (meaning snake in Italian)" from Friday, November 11th. I will exhibit.

When people access the dedicated site through their smartphones, select their favorite “Serpenti” and swipe, the magnificent snake transforms into a vivid color. You can participate in the work from anywhere in the world.

teamLab 《Serpenti Sparkle》 ©teamLab

Bvlgari Serpenti Sparkle 2022
Swipe "Serpenti":
#serpentis sparkle
From Friday, November 11, 2022
Bvlgari Ginza Tower Store (2-7-12 Ginza, Chuo-ku, Tokyo)


[teamLab] From the press release