The first store of the European confectionery brand Mariette, exclusive to Ginza Mitsukoshi, and the first permanent store of the custard sweets specialty store CUSTA in the Kanto region have opened, and new lineups of freshly baked sweets and other items have been added to the four popular brands.
This autumn, the Western confectionery corner on the second basement floor of Ginza Mitsukoshi will be undergoing a refreshed reopening. On Wednesday, October 30th, the popular Western confectionery manufacturer Loisdale will open the first store of its European confectionery brand Mariette, which will be available only at Ginza Mitsukoshi, and the custard sweets specialty store CUSTA, run by fellow famous Western confectionery shop Morozoff, will open its first permanent store in the Kanto region.
In addition to the two new stores, four popular Western confectionery brands will reopen after renovation. Freshly made in the in-store kitchens and limited items that can only be purchased at Ginza Mitsukoshi will be even more powerful, making them perfect for souvenirs and gifts. Please keep an eye out.
A new limited edition brand is born at Ginza Mitsukoshi! <Mariette>
This autumn, the brand Mariette will be unveiled for the first time. It is a Ginza Mitsukoshi exclusive brand that features cute and warm store designs and items. The storefront will feature a variety of European sweets, with a focus on Dutch sweets such as stroopwafels.
<Mariette> Cookie Assortment M 1,728 yen (5 types / total 13 pieces)
The cookie tins, a popular item, are filled with a variety of flavors, such as "Birch Didarma," also known as "Lady's Kiss," "Walnut Galette" with an addictive flavor of butter and walnuts, "Strawberry Lang" with a slightly sour taste made from langue de chat dough, and "Florentine" filled with plenty of fragrant almonds.
An assortment of popular European baked goods.
<Mariette> Stroopwafel (Caramel) 1,620 yen (5 pieces)
Stroopwafels, which originated in the Netherlands, are a traditional sweet that is closely tied to everyday life and enjoyed by people of all ages at cafes and food stalls. Of course you can eat it as is, but we also recommend warming it up by placing it on top of a cup of coffee or other hot drink. If you wait a while with it on, the caramel sandwiched between the waffle dough will melt and the steam will carry the soft aroma of cinnamon into the air. The sweet taste of caramel and cinnamon is perfect for the coming season.
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Scheduled to be released on Wednesday, October 23rd at 10am
Custard sweets specialty store ＜CUSTA＞ opens its long-awaited first permanent store in the Kanto region
CUSTA was born in Umeda, Osaka in 2022. It is a popular brand that has gained a reputation on social media. Custard is said to directly reflect the condition of ingredients such as eggs and the skill of the craftsman, as the ingredients and process are simple. CUSTA, a custard sweets specialty store, pursues its deliciousness. The long-awaited second store and the first permanent store in the Kanto region will finally open at Ginza Mitsukoshi.
<CUSTA> CUSTA Melty Custard Cream Cake 486 yen (1 piece)
"CUSTA" has the same name as the shop. It looks like a pudding, but it is a cake with a fluffy custard mousse and melting custard cream inside. Although it is a simple cake, it has an exquisite balance of flavors and a surprising appearance and texture, making it a fun dish.
<CUSTA> Custard Kuchen (Double Caramel) 1,728 yen (1 piece)
The "Custard Kuchen (Double Caramel)", created to commemorate the opening of the shop at Ginza Mitsukoshi, is a moist cake that is like a baked custard pudding. If you add the caramelized sugar that comes with it, you can enjoy the crispy texture and fragrant flavor even more.
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Scheduled to be released on Wednesday, October 23rd at 10am
Four popular Western confectionery brands have been renewed! Ginza Mitsukoshi limited items too
In addition to the two new stores, Lenôtre, Frédéric Cassel, and Jean-Paul Hevin will reopen on Wednesday, October 23rd, and Boul'miche will reopen on Wednesday, October 30th.
<Lenotre> Top: Assortment of baked goods 3,780 yen (2 Madeleine Nature, 1 Madeleine Chocolat, 1 Financier Nature, 1 Financier Pistache, 1 Sable Citron, 1 Diamant Chocolat / Made in Japan) Bottom: Assortment of freshly baked financiers 1,806 yen (3 <Freshly baked> Financier Nature, 2 <Freshly baked> Seasonal financiers / Made in Japan)
Le Notre offers a selection of lightly sweet baked goods made with carefully selected ingredients, with a delicate texture and elegant flavor. A new in-store kitchen has been added, allowing customers to enjoy freshly baked items and a wider variety of products. The new item is the freshly baked financier assortment, a Ginza Mitsukoshi exclusive item.
<Boul'miche> Top: Ginza Grand Luxe 2,052 yen (12 pieces), bottom: Ginza Damand Pie Choux 486 yen (1 piece)
<Boul'miche> has been spreading the charm of authentic French confectionery in Japan for half a century. The lineup of fresh confectionery has been expanded and we would like to introduce a new item exclusive to Ginza Mitsukoshi, "Ginza Damand Pie Choux". Pie crust is topped with almond cream-flavored choux pastry and baked, then filled with plenty of diplomat cream.
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Scheduled to be released on Wednesday, October 23rd at 10am
<Jean-Paul Hevin> Coffret Gohoubi GINZA 4,925 yen (2 Sable Carrés, 4 Crakans, 8 Petit Pale / Made in Japan)
We offer the crunchy chocolate-coated "Sable Carré," the bite-sized "Petit Pare," and the crunchy "Cracquant," all in a Ginza Mitsukoshi-exclusive package with a Paris map motif.
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Scheduled to be released on Wednesday, October 23rd at 10am
<Frederic Cassel> Left: Entremet Franc Vanille 3,240 yen (1 piece / Made in Japan) Right: Belli Fontan 2,808 yen (Financier Belli Fontan Vanille x 3, Financier Belli Fontan Pistachio x 2 / Made in Japan)
Frederic Cassel is a patissier and chocolatier with its main store in the suburbs of Paris. The new Ginza Mitsukoshi limited item, "Entremet Flan Vanille," is an exquisite combination of smooth vanilla-scented flan, which is popular in France, and pie crust. The financiers, baked according to a French recipe and rich in the aroma of wheat and butter, are packed in an original tin and can also be purchased from the online store.
From the press release of Isetan Mitsukoshi Holdings Ltd.
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