"Street Fighter 6" tournaments will be held at five stores nationwide.
Sony Marketing Inc. (hereinafter, Sony Marketing) will be taking various initiatives to ensure that its directly operated Sony Stores become "superb play spaces where diverse people and companies who love games can come together and connect without barriers."
https://www.sony.jp/store/retail/event/sony_store_cup
■Gamers Lounge "ZONE: 0" opens at Sony Store Ginza
The gaming corner has undergone a major transformation in conjunction with the reopening of Sony Store Ginza on Wednesday, August 20, 2025.
There are nine seats available where you can try out Sony's gaming gear, "INZONE™," with monitors and headsets, along with high-performance gaming PCs and gaming chairs. You can also watch matches on the large Bravia monitor on the corner wall.
In addition, uniforms from popular e-sports teams with which INZONE has sponsorship contracts are also on display.
"ZONE: 0" will develop exciting events in collaboration with the gaming community.
Collaborating with a global gaming brand <br /> Starting Wednesday, August 20, 2025, you will be able to try out the gaming chairs from Secret Lab Co., Ltd., which shares our concept of creating the ultimate gaming space, and the gaming PC "GALLERIA" from Third Wave Inc., at the Gamers Lounge "ZONE: 0."
Secretlab Inc. <br /> With a commitment to comfort, quality, and ergonomics, Secretlab is a gaming furniture brand that has garnered overwhelming support from professionals and gamers worldwide. Its award-winning chairs and desks are the choice of the world's leading esports tournaments and champion teams, and their sophisticated design and superior functionality are highly praised by over 3 million users worldwide.
Starting Wednesday, August 20, 2025, you will be able to experience popular products such as Secretlab gaming chairs at five Sony Store locations.
https://secretlabchairs.jp/
Third Wave Inc. Gaming PC "GALLERIA"
The "GALLERIA" series is for those who want to enjoy the latest PC games and creative production.
This is a high-performance PC brand that pursues high performance.
From development to production and after-sales service, we strive to provide a stable environment for gameplay and creative activities.
I'm particular about every stage.
You can try it out at Sony Store Ginza from Wednesday, August 20, 2025.
https://www.dospara.co.jp/gamepc
■The "Sony Store Cup" will be held at five Sony Stores nationwide.
The "Street Fighter 6 Sony Store Cup" began at the Sony Store Ginza in May 2025, and will be expanded to five stores nationwide in the future. The "Sony Store Cup" is not just a place to enjoy battles, but also an opportunity to meet and interact with top players and receive advice.
The event is scheduled to be held at Sony Store Nagoya on August 30, 2025, and at Sony Store Fukuoka Tenjin on Saturday, September 20, 2025.
https://www.sony.jp/store/retail/event/streetfighter6/
Sony Marketing will use the offline touchpoints of Sony Stores as a base to create a place for gamers to interact and contribute to the further development of gaming culture.
[Sony Marketing Inc.] Press Release
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